{"id":4197,"date":"2023-09-22T20:24:31","date_gmt":"2023-09-22T20:24:31","guid":{"rendered":"https:\/\/wildapricotlive.local\/?p=4197"},"modified":"2025-05-12T05:29:36","modified_gmt":"2025-05-12T05:29:36","slug":"event-sponsorship-levels","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/event-sponsorship-levels","title":{"rendered":"Event Sponsorship Levels: How to Build Sponsorship Packages + Free Template"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to making local connections and seeing a boost in event ROI, the magic often begins with your event <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/sponsorship-packages\"><span style=\"font-weight: 400;\">sponsorship packages<\/span><\/a><span style=\"font-weight: 400;\">. And the best way to catch sponsors\u2019 eyes? Creating unique and valuable event sponsorship levels!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.gitnux.com\/event-marketing-statistics\/\"><span style=\"font-weight: 400;\">Gitnux<\/span><\/a><span style=\"font-weight: 400;\">, event sponsorship drives brand engagement with 98% of consumers. Engagement is the lifeblood of every event and helps your organization\u2019s mission thrive!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll walk you through how to create your event sponsorship levels and benefits, as well as provide:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A free event sponsorship levels template<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event sponsorship levels examples for nonprofits, galas, fundraisers and virtual events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A list of common components of sponsorship packages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2><strong>What Are Event Sponsorship Levels?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sponsorship packages often include various levels or tiers of sponsorship, each offering unique benefits based on sponsors\u2019 level of contribution. These varying levels <a href=\"https:\/\/mya2zevents.com\/blog\/sponsorship-levels\/\">give sponsors the opportunity to choose<\/a> how they want to support your event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common event sponsorship levels look like:<\/span><\/p>\n<ul>\n<li><strong>Bronze\/Silver\/Gold\/Platinum style tiers.<\/strong> <span style=\"font-weight: 400;\">These are some of the most common types of event sponsorship levels, with pre-determined perks that increase sponsor visibility at each donation amount.<\/span><\/li>\n<li aria-level=\"1\"><b>Title sponsorships. <\/b><span style=\"font-weight: 400;\">These are partnerships for sponsors who act as the major patron of an event. Often, these sponsors have a hand in decision-making about the event, including naming rights.<\/span><\/li>\n<li aria-level=\"1\"><b>In-kind sponsorships. <\/b><span style=\"font-weight: 400;\">These sponsors donate goods or services to reduce event costs and create a positive attendee experience. In exchange, they gain fresh visibility!<\/span><\/li>\n<li aria-level=\"1\"><b>A la carte options. <\/b><span style=\"font-weight: 400;\">Think of these as bonus perks that can be added to a larger tier. For example, if someone is happy with their sponsorship level but just wants an extra ad, you can have that as an optional add-on.<\/span><\/li>\n<\/ul>\n<h2><strong>The Benefits of Sponsorship Levels<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few reasons why it\u2019s good to have predetermined event sponsorship levels and benefits:<\/span><\/p>\n<h3><strong>Measure ROI more easily<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Budgeting is a key part of knowing <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-plan-an-event\"><span style=\"font-weight: 400;\">how to plan an event<\/span><\/a><span style=\"font-weight: 400;\">, but it can be daunting to plan your investments without a clear idea of what your profit will be. Event sponsorships give you some predictable numbers for when you measure your <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\"><span style=\"font-weight: 400;\">return on investment<\/span><\/a><span style=\"font-weight: 400;\"> (ROI)!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing those numbers helps make smart choices about where you\u2019re spending your money so you can ultimately come out in the green.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having event sponsorship levels planned early is also a great tool for goal-setting. By taking a look at the costs of individual components (venue, accessibility, food, etc.), you can measure how many sponsors you\u2019d need at each level to earn back your investment\u2014and then reach out accordingly!<\/span><\/p>\n<h3><strong>Less reliance on ticket sales<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ticket sales help you make back some costs while measuring audience turnout, but they aren\u2019t always reliable. For example, if you have a pay-at-the-door option for your outdoor event that gets rained out, you\u2019ll quickly find yourself losing money!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/sponsorship-as-an-alternate-revenue-stream\"><span style=\"font-weight: 400;\">sponsorship as an alternative revenue stream<\/span><\/a><span style=\"font-weight: 400;\"> makes your profit more consistent, and helps you be flexible with ticket sales. Not only can you avoid weather fiascos, but you can also afford to offer free or sliding scale tickets! This will help you connect with more attendees without sacrificing vital revenue.<\/span><\/p>\n<h3><strong>Opportunities for sponsors of all sizes<\/strong><\/h3>\n<p><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-get-sponsorship\"><span style=\"font-weight: 400;\">Getting sponsorships<\/span><\/a><span style=\"font-weight: 400;\"> is largely about understanding your sponsors\u2019 individual wants, pain points and financial capacities. Where larger sponsors like banks won\u2019t blink at tossing several thousand dollars your way, local businesses or individuals might shy away from overwhelming numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A variety of event sponsorship levels give sponsors the opportunity to support your organization within their means. After all\u2014connections are just as important as financial contributions. The more sponsors grow over time, the more they can offer in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also where in-kind donations are a great way to go. For example, having a new bakery in town sponsor 100 free cupcakes will give them great exposure and create a great attendee experience!<\/span><\/p>\n<h3><strong>Reduce admin strain<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve had a long day, getting wrapped up in an email chain negotiating possible sponsorship opportunities can be tiring\u2014now imagine doing that <\/span><i><span style=\"font-weight: 400;\">dozens <\/span><\/i><span style=\"font-weight: 400;\">of times. No thank you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting pre-made levels of sponsorship for an event simplifies that process into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Researching possible sponsors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing event sponsorship levels and benefits that seem useful<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designing your event sponsorship package<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emailing the package to prospective sponsors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confirming interest and ironing out the details<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Automation is your best friend when it comes to event planning, and having pre-planned event sponsorship levels do just that! When combined with <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/event-management-software\"><span style=\"font-weight: 400;\">event management software<\/span><\/a><span style=\"font-weight: 400;\">, all the information you need can be organized into one cohesive system.<\/span><\/p>\n<h2><strong>Do I Really Need Event Sponsorship Levels?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While we think event sponsorship levels can make a lot of event organizers\u2019 lives easier, there are a few reasons you might choose not to include them:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Smaller events<\/b><span style=\"font-weight: 400;\"> with low start-up costs won\u2019t need the extra financial help to get started.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Sponsors of similar size and capacity <\/b><span style=\"font-weight: 400;\">won\u2019t need unique levels, and it might be easier to just work with them individually rather than planning a sponsorship package they won\u2019t need!<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Perk fulfillment struggles <\/b><span style=\"font-weight: 400;\">are something you definitely want to avoid. If you can\u2019t keep a promise in your sponsorship package, don\u2019t include it!<\/span><\/li>\n<\/ul>\n<h2><strong>Common Components of Sponsorship Packages<\/strong><\/h2>\n<p><a href=\"https:\/\/www.wildapricot.com\/blog\/event-sponsorship\"><span style=\"font-weight: 400;\">Event sponsorship<\/span><\/a><span style=\"font-weight: 400;\"> will look a little different depending on your sponsors\u2019 needs, but there are a few common components to most sponsorship packages:<\/span><\/p>\n<h3><strong>Branding &amp; Promo<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many businesses become sponsors because they want to increase brand visibility and grow their audience. Attaching their name to your event frames them as community members who share a passion for your mission!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few promotional benefits to include in your sponsorship package are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding opportunities on swag and promotional gear<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-site signage and banners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo on flyers, ads, and programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo on website and digital promotion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banners on event apps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free or heavily discounted booths<\/span><\/li>\n<\/ul>\n<h3><strong>Marketing Perks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Where the branding perks give attendees the opportunity to get curious, marketing perks are like a personal recommendation from your organization! These benefits extend sponsor visibility beyond the day of, giving prospective attendees the opportunity to learn more about what sponsors have to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these perks include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special blog posts and newsletter features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media spotlights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attendee discounts for those who purchase sponsor\u2019s product, sign up for service, join a newsletter, or give a follow on social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press and media opportunities like interviews<\/span><\/li>\n<\/ul>\n<h3><strong>VIP Treatment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone likes to feel special, and sponsors are no different! Offering VIP perks to event sponsors adds an extra element of gratitude and luxury, as well as the occasional opportunity for creative collaboration.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event and pre-event naming opportunities (common with Title Sponsors!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sponsor representative on the event planning committee<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A thank you from all speakers during opening and closing ceremonies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free tickets to events and VIP sessions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reserved seating<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wildapricot.com\/blog\/event-speaker\"><span style=\"font-weight: 400;\">Event speaker<\/span><\/a><span style=\"font-weight: 400;\"> opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re offering sponsorship perks that give sponsors a say in how your event plays out, it\u2019s important to make sure you\u2019re on the same page! Consider if the sponsors\u2019 goals and values are aligned with yours, and if you feel comfortable working with them closely.<\/span><\/p>\n<h2><strong>How to Create Levels of Sponsorship for an Event\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to start making your own event sponsorship levels? Here\u2019s how to get started!<\/span><\/p>\n<h3><strong>1. Find current and potential sponsors<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start coming up with ideas for event sponsorship levels and benefits, take a look at the individuals and businesses you think might be interested in working with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some places to look include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small businesses with aligned values<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Businesses that offer in-kind donations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly active, long-term volunteers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People and businesses that have previously given large donations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your local bank branch and other corporate heavy-hitters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This sponsor wishlist will help you find patterns in the types of sponsors you want to attract. Plus, as you move into brainstorming and organizing, you\u2019ll have a tangible touchpoint when it comes to considering sponsor needs.<\/span><\/p>\n<h3><strong>2. Brainstorm all possible benefits<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Get your team together for a giant brainstorming session! This is a space where you dump all of your ideas into one place before you sort the best of them into levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with the sponsor research you\u2019ve already done, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey past sponsors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Study competitors\u2019 sponsorship packages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deep dive into the top resources you have to offer<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you brainstorm benefits, make sure you stay within your means. It\u2019s better to have a simple event sponsorship package than to be unable to deliver your benefits!<\/span><\/p>\n<h3><strong>3. Assign benefits to each level<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve picked which benefits are the most valuable and doable, it\u2019s time to decide which perks should go with which levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you organize your event sponsorship levels and benefits, consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The time, cost and energy it will take to fulfill each benefit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your levels are feasible for\/aligned with your dream sponsors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which perks seem the most prestigious<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which perks require day-of support (special lunches, thank yous, etc.)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the end of the day, each and every level should be valuable! A positive experience for lower-tier sponsors can easily turn them into mid- or high-tier sponsors the following year,<\/span><\/p>\n<h3><strong>4. Price your event sponsorship levels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no one-size-fits-all model for pricing your event sponsorship levels. After all, the cost and needs of a small <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-run-a-virtual-event\"><span style=\"font-weight: 400;\">virtual event<\/span><\/a><span style=\"font-weight: 400;\"> will look quite different from a multiday in-person conference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So: time to crack open the budget!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at all of your anticipated event expenses, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Venue and catering<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entertainment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staff pay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event management software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hybrid or virtual software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/V<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessibility tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With these numbers laid out, you can determine how much you\u2019d need to make back in order to start profiting. Ideally, sponsorships can cover a bunch of these costs so you can start earning right away!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how does pricing come in? Let\u2019s break it down into a few steps.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Review<\/strong> your list of potential sponsors and make a low estimate of what you think each might be able to give. Put a star on all of the sponsors you think are likely to say yes, but don\u2019t count out the rest!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Find<\/strong> which numbers are repeatedly coming up ($500 for smaller sponsors, $2000 for mid-sized, $5000 for larger, etc.) and create a few brackets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Calculate<\/strong> how many sponsors of each level you\u2019d need to pay back your initial costs. Does this seem feasible?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>See<\/strong> if there are any unique sponsorship levels you can create (accessibility sponsors, sponsored stages, etc.) to get specifics covered.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If this is your first time soliciting sponsorships, try not to fear the learning curve! Every event is a new opportunity to hone and adjust your pricing. And if a sponsor asks for a slightly lower amount, you can always say yes and make an adjustment\u2014all support is good support!<\/span><\/p>\n<h3><strong>5. Choose creative names<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Creating sponsorship level names is one of the most fun parts of the process! There\u2019s no harm in sticking to the classic Bronze\/Silver\/Gold\/Platinum, but getting creative is one way to make your sponsorship package shine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few suggested sponsorship names based on event:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Book festival: <\/b><span style=\"font-weight: 400;\">Bookworm, Bibliomaniac, Head Librarian<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Bird conservatory event: <\/b><span style=\"font-weight: 400;\">Hummingbird, Chickadee, Crow, Osprey<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Sports fundraiser: <\/b><span style=\"font-weight: 400;\">Game Changer, Team Captain, All Star, MVP<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Charity fashion show: <\/b><span style=\"font-weight: 400;\">Trendsetter, Style Icon, Visionary<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The event sponsorship levels examples below also have LOTS of great level names, so be sure to check those out for inspiration!<\/span><\/p>\n<h3><strong>6. Design an attractive sponsorship package<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before sponsors read the details of your sponsorship package, they\u2019re going to see the way the visuals are laid out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure that your package\u2019s branding is:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visually attractive and consistent (fonts, colors, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligned with your organization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appropriate for your event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy to read at a glance<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many businesses receive a good deal of sponsorship requests\u2014attractive layout and graphic design just might be what seals the deal for your organization!<\/span><\/p>\n<h3><strong>7. Send your sponsorship package out!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once your sponsorship package is complete (and reviewed by staff and board members!), all that\u2019s left is to send it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This looks like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing a compelling <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-write-a-sponsorship-letter\"><span style=\"font-weight: 400;\">sponsorship letter<\/span><\/a><span style=\"font-weight: 400;\"> pitching your event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Searching prospective sponsors\u2019 websites for the right contact point<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Following up after an appropriate period<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inputting everyone you reached out to into a database with your <\/span><a href=\"https:\/\/www.wildapricot.com\/\"><span style=\"font-weight: 400;\">membership management software<\/span><\/a><span style=\"font-weight: 400;\"> (to save you time on research for the next event!)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Respond to your no\u2019s as well as your yeses\u2014sometimes a quick follow up on why a no was given can help you negotiate it into a yes!<\/span><\/p>\n<h3><strong>8. Review sponsor satisfaction post-event<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Attendee surveys are a key part of any <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/event-planning-checklist\"><span style=\"font-weight: 400;\">event planning checklist<\/span><\/a><span style=\"font-weight: 400;\">, but it\u2019s equally important to check in with sponsors post-event as well! This vital feedback can help you plan for the following year and keep developing your event sponsorship levels into the best they can be.\u00a0<\/span><\/p>\n<h2><strong>5 Awesome Event Sponsorship Levels Examples<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to check out some real event sponsorship levels examples? Here are seven choices featuring nonprofit events, fundraising events, galas and a virtual event!<\/span><\/p>\n<h3><strong>Nonprofit Event Sponsorship Levels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">These two nonprofit event sponsorship levels cover an awards ceremony and breakfast gala:<\/span><\/p>\n<h4><a href=\"https:\/\/eoyawards.com\/sponsorship-package\/\"><span style=\"font-weight: 400;\">Environmentalist of the Year Awards<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">The Environmentalist of the Year Awards (EOY) is an annual event held in Hamilton, Ontario, that celebrates the efforts of individuals, groups and businesses dedicated to protecting and enhancing the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its event sponsorship levels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Sunshine Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">Personalized, flexible sponsorship with perks including logo placement, a mention during the awards and social media tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Water Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">This is a creative sponsorship that lets sponsors fund a bursary of their choice or cover the cost of plaques and award expenditures, plus the opportunity to choose the recipient. Perks include awards-related branding and promotion, press coverage and the opportunity to present the award.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Sprout Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">Suggested $1000. Similar setup and perks as Water Sponsor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Planted Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">$6300. Primary sponsorship that funds the overall execution of the awards. Perks include extensive branding, speaking opportunities, press coverage and special recognition.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><b>What We Like: <\/b><span style=\"font-weight: 400;\">These tiers all come with a unique benefit for both the awards and the sponsors, which lets sponsors get creative in how they\u2019d like to give.<\/span><\/p>\n<h4><a href=\"https:\/\/brantfoodforthought.ca\/save-the-date-breakfast-for-champions-is-back\/\"><span style=\"font-weight: 400;\">Brant Food for Thought: Breakfast for Champions<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">The annual Breakfast For Champions Charity Breakfast Gala is celebrating 25 years of contributing to childhood education by supporting and facilitating Universal Student Nutrition Programs in elementary and secondary schools in Brantford and the County of Brant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its event sponsorship levels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Raffle or Auction Donation: <\/span><\/i><span style=\"font-weight: 400;\">Official charitable tax receipt, special mention in the program and post-event socials recognition.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Table Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">$500. Sponsors\u2019 logo on the event brochure, post-event web recognition and one reserved guest table with special signage.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Silver: <\/span><\/i><span style=\"font-weight: 400;\">$1000. Same as the Gold level, but with post-event recognition only and one reserved table instead of two.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Gold: <\/span><\/i><span style=\"font-weight: 400;\">$2500. Sponsors\u2019 logo on the event brochure and powerpoint, web and socials recognition, pre- and post-event media recognition and two reserved guest tables with special signage.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Platinum: <\/span><\/i><span style=\"font-weight: 400;\">$5000. Premier event naming, extensive logo placement, web and social promotion, pre- and post-event media recognition, marketing materials on tables and the best seats in the house!<\/span><\/li>\n<\/ul>\n<p><b>What We Like: <\/b><span style=\"font-weight: 400;\">While the names are simple, the package has different pictures associated with value in the form of apples. This package also differentiates lead-up and day-of perks for sponsors.<\/span><\/p>\n<h3><strong>Gala Event Sponsorship Levels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Gala event sponsorship levels are a great excuse to get fancy, and this\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/fbcfcn.ca\/fbcfcn.ca\/uploads\/2023\/06\/Gala-Sponsorship-Package.pdf\"><span style=\"font-weight: 400;\">Federation of Black Canadians Impact Gala<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">FBC and Skills for Life\u2019s 2023 Impact Gala Fundraiser is celebrating providing over 150 youth across Canada with over $200,000 in scholarships. The event will include special guests, a cocktail reception, casino games, live performances and a silent auction\u2014all with the goal to raise $6300!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its event sponsorship levels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tier 3: <\/span><\/i><span style=\"font-weight: 400;\">$299. One free ticket, direct written recognition in the impact report and a quarter page advertisement in the booklet.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tier 2: <\/span><\/i><span style=\"font-weight: 400;\">$499. Same as Tier 3, but with a half page advertisement.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tier 1: <\/span><\/i><span style=\"font-weight: 400;\">$990. Free entry for a sponsor and plus one, direct written recognition in the impact report, a full page advertisement in the booklet and 2 passes for the VIP lounge.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Ebony: <\/span><\/i><span style=\"font-weight: 400;\">$2500. 3 tickets, web page feature, 2 VIP lounge passes, full page ad with logo placement in back inside cover and 5 mentions on social media.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Onyx: <\/span><\/i><span style=\"font-weight: 400;\">$7500. Named sponsor for the Silent Auction, 5 tickets, web page feature, 5 VIP lounge passes, full page ad with logo placement in back inside cover and 10 mentions on social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Obsidian: <\/span><\/i><span style=\"font-weight: 400;\">$10,000. Named sponsor for the Entertainment, 10 tickets, extensive digital marketing, 10 VIP lounge passes, full page ad with logo placement in front and back inside cover and 15 mentions on social media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Ebony, Onyx and Obsidian levels all also include event signage, logo display, virtual media wall and a partner video. There are also the options to pay for advertising only and buy into the VIP lounge separately.<\/span><\/p>\n<p><b>What We Like: <\/b><span style=\"font-weight: 400;\">Options, options, options\u2014without being confusing! Check out the layout of this sponsorship package for a prime example of how to cleanly explain your benefits.<\/span><\/p>\n<h3><strong>Fundraising Event Sponsorship Levels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Curious about sponsorship levels that are designed specifically for fundraisers? Check out this great example from a golf tournament!<\/span><\/p>\n<h4><a href=\"https:\/\/ywkw.ca\/events\/golf-tournament-sponsorship-opportunities\/\"><span style=\"font-weight: 400;\">YWCA Golf Fore Change Tournament<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">The YW Kitchener-Waterloo\u2019s \u201cGolf Fore Change\u201d Tournament raises money to provide essential relief for single women, trans women and women with children who are experiencing homelessness. staying at the YW Emergency Shelter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its fundraising event sponsorship levels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Tee\/Hole Sponsors: <\/span><\/i><span style=\"font-weight: 400;\">Company name and logo on tee signage at one hole, opportunity to hand out materials or hold a sponsor contest.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Contest Sponsors: <\/span><\/i><span style=\"font-weight: 400;\">Sponsor name and logo on the longest drive hole signage, plus sponsors tent or table at the hole or reception.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cWatering &amp; Foodie\u201d Hole Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">Company logo and link on website, recognition at the tournament reception, signage at sponsored hole and spots for two golfers.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cMake a Difference\u201d Gold Sponsor: <\/span><\/i><span style=\"font-weight: 400;\">Company logo and link on website and tournament banners, recognition at tournament reception and awards ceremony and a golf foursome.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u201cChoosing Change\u201d Title Sponsor<\/span><\/i><span style=\"font-weight: 400;\">: Sponsor presents the golf tournament, has company name and logo placement on all promotional materials (website, clubhouse and golf carts), recognition throughout the tournament, reception and awards ceremony, two foursomes and other negotiable special opportunities.<\/span><\/li>\n<\/ul>\n<p><b>What We Like: <\/b><span style=\"font-weight: 400;\">Relevant and straightforward sponsor benefits, plus a visible email for questions about the price of these event sponsorship levels!<\/span><\/p>\n<h3><strong>Virtual Event Sponsorship Levels<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsorship levels for hybrid and <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/virtual-events\"><span style=\"font-weight: 400;\">virtual events<\/span><\/a><span style=\"font-weight: 400;\"> aren\u2019t actually structured that differently from in-person events\u2014they just have slightly different perks.<\/span><\/p>\n<h4><a href=\"https:\/\/www.dropbox.com\/scl\/fi\/57b8pctfaiyvl7ofaklpj\/FC23-Sponsorship-Opps-Sept-CLAYTON.pdf?rlkey=rvasohph9j1ecayoszmu3n8yr&amp;dl=0\"><span style=\"font-weight: 400;\">FinCon 2023 Expo<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">FinCon is an annual event for Personal Finance content creators and influencers to connect with other bloggers, podcasters, YouTubers, authors, advisors, coaches and<\/span><\/p>\n<p><span style=\"font-weight: 400;\">freelancers who create new media about financial topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its virtual event sponsorship levels include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Bronze: <\/span><\/i><span style=\"font-weight: 400;\">$10,000 &#8211; $24,999. 30-second ad roll aired before and after main-stage sessions, 1 sponsored post in the app or 1 event email ad (based on availability), logo displayed on finconexpo.com home, sponsor and 2023 pages, at check-in, and in an event-specific email.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Silver: <\/span><\/i><span style=\"font-weight: 400;\">$25,000 &#8211; $49,999. Same as Bronze, except they get a sponsored post in the app AND email ad, as well as a 30 minute reservation in the Brand Studio.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Gold: <\/span><\/i><span style=\"font-weight: 400;\">$50,000 &#8211; $74,999. Same as Silver, plus participation in a breakout session panel, the attendee list with data, 45 minutes in the Brand Studio and mention in an official press release.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Platinum. <\/span><\/i><span style=\"font-weight: 400;\">$75,000+. Same as Gold, plus a welcome from the main stage, a breakout session, an hour in the Brand Studio, and an extra sponsored post in the app and email ads.<\/span><\/li>\n<\/ul>\n<p><b>What We Like: <\/b><span style=\"font-weight: 400;\">This is a great example of how sponsorship shakes out for a much larger event. Having a price range for each level also adds an extra degree of flexibility, and lets sponsors sneak into a higher level if they\u2019re really excited for the perks.<\/span><\/p>\n<h2><strong>Free Event Sponsorship Levels Template<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Looking for a jumping off point for your sponsorship package? <a href=\"https:\/\/resources.wildapricot.com\/thankyou\/event-sponsorship-levels\">Download our free event sponsorship levels template!<\/a> With this template, you can fill in the blanks, review it with your team and then send it off to your marketing experts for branding.<\/span><\/p>\n<h2><strong>Building Sponsor Relationships (And Great Events!)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Securing sponsorships is the first step in leveling up your event planning and growing your community relationships. When you take the time to learn what sponsors are looking for, it\u2019s easy to create a package that makes your event a highlight of their year!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for some tools to manage your communications with sponsors and attendees alike? Check out WildApricot\u2019s award-winning <\/span><a href=\"https:\/\/www.wildapricot.com\/\"><span style=\"font-weight: 400;\">member management software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with streamlining your comms, we can help you build a website, sponsor database, mobile event app and more! Sign up for your <\/span><a href=\"https:\/\/register.wildapricot.com\/\"><span style=\"font-weight: 400;\">60-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> today and see for yourself. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to making local connections and seeing a boost in event ROI, the magic often begins with your event sponsorship packages. And the best way to catch sponsors\u2019 eyes? Creating unique and valuable event sponsorship levels! According to Gitnux, event sponsorship drives brand engagement with 98% of consumers. Engagement is the lifeblood of&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/event-sponsorship-levels\" aria-label=\"Continue reading Event Sponsorship Levels: How to Build Sponsorship Packages + Free Template\">Read More<\/a><\/p>\n","protected":false},"author":33,"featured_media":4007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-4197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Sponsorship Levels: How to Build Sponsorship Packages + Free Template - WildApricot<\/title>\n<meta name=\"description\" content=\"Planning your next big event? How are you including sponsors? 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