{"id":4092,"date":"2023-07-26T21:49:55","date_gmt":"2023-07-26T21:49:55","guid":{"rendered":"https:\/\/wildapricotlive.local\/?p=4092"},"modified":"2025-05-12T05:29:37","modified_gmt":"2025-05-12T05:29:37","slug":"member-text","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/member-text","title":{"rendered":"How to Power Up Your Marketing With Member Text Messages: 5 Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When it comes to connecting with your organization\u2019s members, communication is everything. Email campaigns and paper mail are tried and true ways to reach out\u2014but have you considered sending member text messages?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a good open rate for emails is between 17-28%, the <\/span><a href=\"https:\/\/99firms.com\/blog\/texting-statistics\/#gref\"><span style=\"font-weight: 400;\">open rate for text messages is 99%<\/span><\/a><span style=\"font-weight: 400;\">. When you send text messages to members, it\u2019s a near guarantee that you\u2019ll get their eyes on it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being in close communication with members can help nonprofits, clubs, associations and other membership organizations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fundraise more effectively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notify members of upcoming events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put out a call for volunteers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send renewal reminders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s the when, why and how of member text message marketing, plus 5 examples of successful campaigns!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Communicating With Members by Text<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to connecting with members, all communication is good communication. But there are some special benefits that come from sending member text messages!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text message marketing enables you to:<\/span><\/p>\n<ul>\n<li><b>Reach members where they are.<\/b><span style=\"font-weight: 400;\"> Did you know that people who receive texts read approximately<\/span><a href=\"https:\/\/99firms.com\/blog\/texting-statistics\/#gref\"><span style=\"font-weight: 400;\"> 97% of messages<\/span><\/a><span style=\"font-weight: 400;\"> within 15 minutes? Instead of waiting for people to open emails, check their mail or log onto a specific social media platform, your nonprofit can wave hello from right in members\u2019 pockets!<\/span><\/li>\n<li><b>Boost <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/member-engagement\"><b>member engagement<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">No matter the campaign, every marketer has spent time scratching their head about how to boost engagement. Given that consumers are <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/sms-marketing-vs-email-statistics-up-to-tell\/\"><span style=\"font-weight: 400;\">134% more likely<\/span><\/a><span style=\"font-weight: 400;\"> to respond to a text than an email, member text messaging is really a no-brainer.<\/span><\/li>\n<li><b>Keep messages to the point. <\/b><span style=\"font-weight: 400;\">It\u2019s easy to ramble on about the exciting things your organization has planned, but a clear and concise message goes a long way. The length limitations of text marketing are a great way to level up when it comes to getting to the point!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you send text messages to members, you reach them in the same place where messages from loved ones arrive! Keep your texts brief, warm and personal, and you\u2019re on your way to a great campaign.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">When Should You Send Members a Text Message?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are all sorts of opportunities to send member text messages! Here are 8 examples to get you inspired and excited.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Once they\u2019ve opted in<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When prospective members fill out your <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-application-form\"><span style=\"font-weight: 400;\">member application form<\/span><\/a><span style=\"font-weight: 400;\">, include an option to opt in to text messages from your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to<\/span><a href=\"https:\/\/www.fcc.gov\/general\/telemarketing-and-robocalls\"><span style=\"font-weight: 400;\"> American<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/crtc.gc.ca\/eng\/com500\/faq500.htm\"><span style=\"font-weight: 400;\">Canadian<\/span><\/a><span style=\"font-weight: 400;\"> laws, all text recipients must give their informed consent before receiving text messages from businesses. Part of that includes having a visible option to unsubscribe. It might stink to lose subscribers, but sending unwanted text messages is a quick way to lose members all together!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve got <\/span><a href=\"https:\/\/gethelp.wildapricot.com\/en\/articles\/1902-getting-started-with-tns\"><span style=\"font-weight: 400;\">member management software with SMS<\/span><\/a><span style=\"font-weight: 400;\">, that first text message can be easily automated. We highly recommend going that route\u2014sending out individual texts would take a whole lot of time and resources.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. As part of the welcome package<\/span><\/h3>\n<p><a href=\"https:\/\/www.wildapricot.com\/blog\/welcome-new-members\"><span style=\"font-weight: 400;\">Welcoming new members<\/span><\/a><span style=\"font-weight: 400;\"> is how you establish a strong foundation with every new member of your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Welcome packages can include components like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welcome emails or letters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informational packets (paper or pdf)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A review of member benefits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos from the team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introductions to mentors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New member spotlights<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each individual component gives you members a unique way to engage with your organization. Member text messages are one more friendly hello to add to the bunch!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. As a marketing tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Member text messages should absolutely be included in your <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-marketing-plan\"><span style=\"font-weight: 400;\">nonprofit marketing plan<\/span><\/a><span style=\"font-weight: 400;\">. A huge part of successful marketing is utilizing a wide variety of channels. Multichannel marketing increases your visibility, and helps you reach a wider variety of audience segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send a text message to members when you\u2019re marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fundraising campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">End-of-year giving<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even better, include a <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/text-to-give\"><span style=\"font-weight: 400;\">text-to-give<\/span><\/a><span style=\"font-weight: 400;\"> option for your fundraising! This form of member text marketing makes your CTAs simple to engage with, and gives you immediate results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. To boost engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Engagement is step three of the <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/member-journey\"><span style=\"font-weight: 400;\">member journey<\/span><\/a><span style=\"font-weight: 400;\">, and is crucial for long-term retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The personal nature of text messages encourages engagement with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invites to and reminders of upcoming events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick \u201chow are we doing\u201d messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Polls on member opinions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to relevant information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calls for volunteers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Engagement opportunities keep your organization at the front of members\u2019 minds, and reminds them of the value of being a part of your organization.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. When they&#8217;ve lapsed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lapses happen! According to ASAE, <\/span><a href=\"https:\/\/www.asaecenter.org\/resources\/articles\/an_magazine\/2018\/january-february\/data-why-do-members-lapse\"><span style=\"font-weight: 400;\">13% of association members lapse<\/span><\/a><span style=\"font-weight: 400;\"> because they simply forgot to renew. Remember what we just said about engagement? Sending a member text is a quick way to invite members to reconnect with your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, forgetfulness isn\u2019t the only factor in lapsing. Sometimes people feel like membership isn\u2019t valuable, or that participating is a bit too costly. Member text messages are an opportunity to gather feedback on what happened, make changes and invite people to come back.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. During renewal &amp; dues payment time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lapses can be avoided altogether by sending out messages leading up to your renewal period! If your dues are collected on a monthly rather than annual basis, we recommend automating that process to avoid lapses, but you can always send out regular texts if you\u2019d prefer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you send out dues reminders, be sure to include other member text messages regarding events, programs and other valuable benefits. Don\u2019t just ask people to renew\u2014remind them why they want to!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. When you have a special offer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Send out member text messages for special offers like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giveaways and prizes<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-marketing\"><span style=\"font-weight: 400;\">Nonprofit marketing<\/span><\/a><span style=\"font-weight: 400;\"> can be extra fun when it comes to special, limited-time offers! Use this opportunity to get extra creative with your text marketing\u2014you might find some new strategies end up sticking for your more regular campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. If this is a platform they use often<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Considering that <\/span><a href=\"https:\/\/99firms.com\/blog\/texting-statistics\/#gref\"><span style=\"font-weight: 400;\">81% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> use text messaging, it\u2019s worth seeing what percentage of your membership base are opening and engaging with your text messages. Analytics are your friends here, and tracking <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/member-data\"><span style=\"font-weight: 400;\">member data<\/span><\/a><span style=\"font-weight: 400;\"> can give you an idea of what your reach looks like with text marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you find that a certain segment of your members is more responsive to text message marketing, create a campaign just for them! The more personalized your messages are, the better.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 Tips for Writing Great Member Text Messages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like any other marketing channel, text messages have an art to them!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 6 tips for writing a great member text:<\/span><\/p>\n<ol>\n<li><b>Keep it brief. <\/b><span style=\"font-weight: 400;\">SMS messages only go up to 160 characters, so your member text should go no longer than that! A solid at-a-glance message is more likely to get a positive response than one that takes a long time to read.<\/span><\/li>\n<li><b>Start with a hook. <\/b><span style=\"font-weight: 400;\">Give your members a reason to get excited about the message they\u2019re receiving. Opening with a <\/span><a href=\"https:\/\/smartblogger.com\/power-words\/\"><span style=\"font-weight: 400;\">power word<\/span><\/a><span style=\"font-weight: 400;\"> in the first ten words is a fast way to capture your reader\u2019s attention.<\/span><\/li>\n<li><b>Have a clear call to action. <\/b><span style=\"font-weight: 400;\">Every member text you send should come with a goal. For example, if you\u2019re sending a message about an upcoming event, finish your text with a call to \u201cregister now\u201d.<\/span><\/li>\n<li><b>Include links. <\/b><span style=\"font-weight: 400;\">An included link makes it simple for members to respond to the call to action! The more steps you reduce, the more likely you are to see solid conversion. Remember to shorten your links with a tool like <\/span><a href=\"https:\/\/bitly.com\/\"><span style=\"font-weight: 400;\">bitly<\/span><\/a><span style=\"font-weight: 400;\"> so you don\u2019t burn your character counts on links<\/span><\/li>\n<li><b>Make your web pages mobile friendly. <\/b><span style=\"font-weight: 400;\">If your members click through to your website and it isn\u2019t mobile friendly, your text marketing won\u2019t have gotten far! <\/span><a href=\"https:\/\/www.luisazhou.com\/blog\/mobile-marketing-statistics\/\"><span style=\"font-weight: 400;\">61% of website visitors<\/span><\/a><span style=\"font-weight: 400;\"> won\u2019t return to a website that isn\u2019t mobile friendly, so be sure to get that set before you kick off sending member text messages.<\/span><\/li>\n<li><b>Personalize and segment your communications when possible. <\/b><span style=\"font-weight: 400;\">As we already mentioned, text messages have the most personal feel of all marketing channels. Gather member data from your <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/member-directory\"><span style=\"font-weight: 400;\">member directory<\/span><\/a><span style=\"font-weight: 400;\"> to get an idea of what your segments look like, and send messages that respond to their interests and pain points.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">5 Examples of Successful Text Message Campaigns\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking for some insight into what successful member text message campaigns look like?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 5 examples of text marketing campaigns from universities, nonprofit organizations and more:<\/span><\/p>\n<h3><a href=\"https:\/\/www.humanesociety.org\/news\/humane-society-united-states-launches-campaign-address-pet-poverty-crisis-exacerbated\"><span style=\"font-weight: 400;\">Humane Society<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The Humane Society of the United States is one of the nation\u2019s largest and most effective animal protection organizations. In 2022, they helped pass state laws that have protected 17 endangered species, rescued 300+ dogs from dogfighting groups and distributed 23 million dollars of pet food and supplies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their <\/span><a href=\"https:\/\/www.humanesociety.org\/more-than-a-pet\"><span style=\"font-weight: 400;\">More Than a Pet<\/span><\/a><span style=\"font-weight: 400;\"> campaign aims to support people and pets who do not have access to veterinary care and pet essentials. The goal of this campaign is to raise awareness and provide solutions to keep pets happy, healthy and in their loving homes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People can opt into text messages that include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information and resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calls to share photos of pets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Links to sign petitions<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">What we like:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opt-in at the bottom of the page, with visible unsubscribe option<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visible partners and calls for partnership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photo and video components to inspire donors<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.redcross.org\/\"><span style=\"font-weight: 400;\">The American Red Cross<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The American Red Cross is a nonprofit humanitarian organization that provides emergency assistance, disaster relief and disaster preparedness education in the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2010, its <\/span><a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/red-cross-runs-haiti-appeal-for-sms-donations\"><span style=\"font-weight: 400;\">SMS-appeal<\/span><\/a><span style=\"font-weight: 400;\"> for disaster relief following the major earthquake in Haiti set the precedent for what a nonprofit text campaign could look like. In 24 hours, it raised almost 1 million dollars by having people text the keyword HAITI to the short code 90999 in order to donate $10.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What we like:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear instructions and directions on each message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Option to get relief updates in future texts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updates years later on the campaign<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.hwdsb.on.ca\/wp-content\/uploads\/2020\/02\/SMS_Text_Opt-In_Flyer_61569_978338_engandfren_02022018.pdf\"><span style=\"font-weight: 400;\">Hamilton Wentworth School Board<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The Hamilton Wentworth School Board has set up a text messaging service through SchoolMessenger that simplifies communication within the community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designed for students, parents and teachers, this service sends text messages about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">School closings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Safety alerts<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">What we like:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple QR code for opt-in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance with Student Privacy Pledge<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Options for US and Canada-based numbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Terms and conditions, as well as opt-out instructions, clearly visible<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.goodnewsnetwork.org\/text-masterpiece-send-museum-topic-youll-get-art-work-answer\/\"><span style=\"font-weight: 400;\">Museum of Modern Art<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The San Francisco Museum of Modern Art is a modern and contemporary art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art, and was the first museum on the West Coast devoted solely to 20th-century art.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The museum\u2019s \u201cText Me Any Masterpiece\u201d campaign is a stroke of genius. When members text something like \u201csend me dogs\u201d a bot searches the museum\u2019s digitized collection of almost 35,000 works for a masterpiece related to the topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to creative technologist Jay Mollica, <\/span><i><span style=\"font-weight: 400;\">\u201cSend Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users. Send Me SFMOMA is an SMS service that provides an approachable, personal and creative method of sharing the breadth of SFMOMA\u2019s collection with the public.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This member text campaign inspired thousands of people to learn more about art in a modern and exciting way!<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What we like:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automated work done by a bot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows access to thousands of undisplayed paintings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized for each user<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.kent.edu\/alumni\/text-messaging\"><span style=\"font-weight: 400;\">Kent State University<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Kent State University\u2019s \u201cAlumni Alerts\u201d text message program sends messages to students and alumni about the goings-on of the university. Members can subscribe either by texting ALUMNI or a special event keyword to 33733.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This member text message program sends alerts for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event notices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kent State trivia facts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contest notifications<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The event keyword is an idea we love\u2014it\u2019s a relevant and well-branded way to motivate members to sign up for SMS messages!<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What we like:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visible terms and conditions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opt-out instructions clearly visible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supported carriers are named<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplified privacy policy<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Sending Member Texts Through Your Membership Management Software<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve briefly mentioned the power of member management software (MMS) with SMS a few times, and you might be wondering just how valuable it actually is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be frank: MMS solves your SMS problems before they have a chance to start!<\/span><\/p>\n<p><a href=\"https:\/\/www.wildapricot.com\/\"><span style=\"font-weight: 400;\">WildApricot<\/span><\/a><span style=\"font-weight: 400;\"> is a membership management system that has helped thousands of nonprofits manage contacts, process payments, send out emails, register event attendees, create custom websites and more. But did you know we also have software for member text messages?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WildApricot\u2019s text messaging can enhance the visibility and accessibility of the messages in your <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-membership\"><span style=\"font-weight: 400;\">nonprofit membership<\/span><\/a><span style=\"font-weight: 400;\"> program. Create a text campaign calendar and start leveraging the power of direct communication to increase engagement and retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With our software, you can send links to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration forms you\u2019ve built with WildApricot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your custom member benefits page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special member surveys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embedded thank you videos for members, donors and volunteers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Better yet, you can seamlessly gather member data from your database to compile a list of your member text recipients. Here\u2019s a <\/span><a href=\"https:\/\/gethelp.wildapricot.com\/en\/articles\/1902-getting-started-with-tns\"><span style=\"font-weight: 400;\">step-by-step guide<\/span><\/a><span style=\"font-weight: 400;\"> to setting up member text messaging with WildApricot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to see our text message software in action? Sign up for our <\/span><a href=\"https:\/\/register.wildapricot.com\/\"><span style=\"font-weight: 400;\">60-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> today!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mastering Member Text Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We hope this has been a valuable look at the power of member text messages. There\u2019s really no limit to your creativity when it comes to working with this marketing channel\u2014so take those 160 characters, and have fun with it! Your members will be excited to see your organization\u2019s name pop up on their phones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to connecting with your organization\u2019s members, communication is everything. Email campaigns and paper mail are tried and true ways to reach out\u2014but have you considered sending member text messages? While a good open rate for emails is between 17-28%, the open rate for text messages is 99%. When you send text messages&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/member-text\" aria-label=\"Continue reading How to Power Up Your Marketing With Member Text Messages: 5 Examples\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":4093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-4092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Power Up Your Marketing With Member Text Messages: 5 Examples - WildApricot<\/title>\n<meta name=\"description\" content=\"Read this blog to learn the when, why and how of member text message marketing, plus get 5 examples of successful campaigns!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wildapricot.com\/blog\/member-text\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Power Up Your Marketing With Member Text Messages: 5 Examples - 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