{"id":3507,"date":"2023-03-17T16:57:24","date_gmt":"2023-03-17T16:57:24","guid":{"rendered":"https:\/\/wildapricotlive.local\/?p=3507"},"modified":"2025-05-12T05:29:38","modified_gmt":"2025-05-12T05:29:38","slug":"club-membership-cards","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/club-membership-cards","title":{"rendered":"Club Membership Cards: Your Key to Member Loyalty"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Club membership cards are a great way to boost member loyalty, create a feeling of exclusivity and make your community stronger.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, who doesn\u2019t have a membership card or two in their wallets or attached to their keychains (shout out to my gym membership card!)? With a club membership card in hand, your members can show off their passion for your cause and tap into special experiences. Talk about a great way to be magnetic to your community!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive into everything that you need to know about setting up your club membership cards and rewarding your community for their commitment to your organization.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a club membership card?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re so glad you asked! A club membership card is proof that someone belongs to an organization, club or society. These cards let members access your organization, demonstrate their tier level and get access to perks like exclusive offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only do club membership cards make organizations easier to run with simple member data management, but they also enhance member experiences at every touchpoint.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three types of membership cards: physical, digital and hybrid.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Physical cards:<\/b><span style=\"font-weight: 400;\"> Often credit card-sized, physical cards are easy to carry around and act as a tangible representation of an organization that members are proud to belong to.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital cards<\/b><span style=\"font-weight: 400;\">: These virtual cards can be conveniently stored on phones. Members can seamlessly upgrade or downgrade their membership without having to wait for a physical card replacement. Also, this environmentally friendly option is perfect for sustainable businesses while also letting you save on printing costs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hybrid cards:<\/b><span style=\"font-weight: 400;\"> Offering the best of both worlds, hybrid cards allow your members to pick the card that\u2019s right for them every time. Whether a member wants to use their physical card one day or opt for the digital version the next, the choice is theirs.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">5 benefits of having a club member card<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Club membership cards aren\u2019t just an easy way for people to access your organization, they are packed with plenty of perks that members will enjoy.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. <\/span><span style=\"font-weight: 400;\">Help your members feel like they belong<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reward your dedicated members with a tangible representation of their loyalty through membership cards. Cards offer a sense of community and help members connect with like-minded people.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Encourage engagement and loyalty\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every time a member sees their card they\u2019ll be reminded of the organization that they belong to and of the cause that they care about. Also, by seeing their card, members can feel inspired to <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/engage-and-retain-members\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engage more<\/span><\/a><span style=\"font-weight: 400;\"> with an organization, attend events and donate.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer exclusive benefits and perks\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A major incentive for joining an organization is access to <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/members-benefit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">member-only benefits and perks<\/span><\/a><span style=\"font-weight: 400;\">. Reward your members with exclusive discounts, products or events that make their membership feel even more valuable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through different membership tiers, you can incentivize members to increase their level and access more bonuses by reaching milestones.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Boost your club\u2019s brand recognition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your club membership card doesn\u2019t just benefit your members, it\u2019s a prime advertising spot for your organization. With a memorable or unique design, your cards can capture people\u2019s attention and pique their interest when a member pulls them out.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Get a look into members\u2019 activity\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Easily track member data every time they use their card. From facility usage to product purchases and member profile changes, you can monitor members and learn useful information. This data can help offer insights about how you can create even more value for your members.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 steps for making a club membership card\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Follow these 6 steps to create a club membership card that\u2019s perfect for your organization\u2019s brand and target audience:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose the card materials: <\/b><span style=\"font-weight: 400;\">Typically, membership cards are made of plastic with thickness ranging from 15 mil to 30 mil. However, if you want to create a truly VIP experience for your members, you can opt for metal cards that can be treasured for years.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decide on the card features:<\/b><span style=\"font-weight: 400;\"> When designing your card, you\u2019ll need to choose:<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The artwork<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If one or both sides will be colored<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If the finish will be gloss or matte<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If there will be member identifying features like a member id, barcode or magnetic stripe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If there will be a signature panel\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set up the backend:<\/b><span style=\"font-weight: 400;\"> To manage member activities with their cards, you\u2019ll have to set up a backend system. For example, if you want members to swipe their club membership cards for entry into a gym, you will need to have a system in place that manages this service.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Print the card:<\/b><span style=\"font-weight: 400;\"> There are countless printing companies you can find to make your cards. Be sure to research printing companies thoroughly, compare price points, read reviews and ask for samples before making a purchase.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Distribute the cards:<\/b><span style=\"font-weight: 400;\"> Decide how members will get their cards. Depending on your organization, you can either give members their cards in person or send them through the mail. Keep in mind that if you opt to mail members their cards, you\u2019ll have to foot the mailing costs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Manage the cards:<\/b><span style=\"font-weight: 400;\"> Before you get cards in members\u2019 hands, make sure that you\u2019re able to manage the cards and their respective accounts. This goes together with having a backend system set up. You\u2019ll need to be able to update cards and member information while keeping all of this data secure. Look for a system that comes with a <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/easiest-membership-card-template\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">membership card template<\/span><\/a><span style=\"font-weight: 400;\"> that lets you easily create and edit the cards.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">What should you include on your membership card?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The next step in <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/easiest-membership-card-template\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating your club membership card<\/span><\/a><span style=\"font-weight: 400;\"> is ironing out the details you want it to include.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Club name and logo:<\/b><span style=\"font-weight: 400;\"> Your members likely have other membership cards in their wallet, so ensure that your organization&#8217;s name and logo are easily legible.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Member\u2019s name: <\/b><span style=\"font-weight: 400;\">Make every card feel unique by printing members\u2019 names and ID numbers on them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Membership tier:<\/b><span style=\"font-weight: 400;\"> If your organization offers tiers, print them on the cards. This way, members can celebrate their status and your staff can quickly see what services they are entitled to.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Membership expiration date: <\/b><span style=\"font-weight: 400;\">If memberships expire, be sure to print that date on the cards for members and staff to reference.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exclusive benefits or discounts:<\/b><span style=\"font-weight: 400;\"> For memberships that offer perks, detail the bonuses that members can receive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contact information: <\/b><span style=\"font-weight: 400;\">Make your organization\u2019s contact information, like its address and phone number, easy to find by printing it on the club membership card.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>QR code, barcode or magnetic stripe:<\/b><span style=\"font-weight: 400;\"> Let members easily enter your organization with a convenient scan or swipe of their card.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Best practices when creating your club membership card<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before printing membership cards, keep these best practices in mind.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make your card consistent with your brand: <\/b><span style=\"font-weight: 400;\">Think of your club membership card as an extension of your brand. You\u2019ll want it to feel harmonious with the rest of your organization\u2019s branding. Select the same color palettes, fonts and imagery used throughout your organization when designing the cards. If you have a design team, be sure that you consult them about the card\u2019s final design.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize cards for members:<\/b><span style=\"font-weight: 400;\"> Your members will appreciate their cards even more when they\u2019re personalized for them. Whether it\u2019s the member\u2019s name, ID, tier level, local organization\u2019s address and phone number or benefits, you have several ways to make every card feel unique.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it easy for members to access and use their cards:<\/b><span style=\"font-weight: 400;\"> By creating cards with a QR code, barcode or magnetic stripe, members can conveniently access your organization. Also, this feature lets your staff easily and safely make sure that only members can enter and use your services.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensure card security and privacy<\/b><span style=\"font-weight: 400;\">: With a secure backend system in place, you can keep members\u2019 details safe and update their information when needed.\u00a0<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Creative ways to use club membership cards<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Club membership cards can be so much more than just an easy way for your members to show that they belong to your organization. Cards can create buzz for your organization, encourage people to sign up and inspire existing members to keep coming back.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create tiered membership cards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many organizations already have different <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-level-names\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">membership levels<\/span><\/a><span style=\"font-weight: 400;\">, such as a free or low-cost tier up to more expensive tiers packed with perks. To illustrate different membership levels, your cards can feature colors, badges, titles and a list of benefits that showcase to members and staff what services they can receive. This can inspire members to reach higher tiers, feel proud about their status and show their commitment to your cause.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Release special edition cards<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if your organization doesn\u2019t offer different membership tiers, you can still create exclusive or limited-edition versions of your club membership cards. For example, in 2017, the Brooklyn Public Library printed a limited run of library cards with art from the children\u2019s book <\/span><i><span style=\"font-weight: 400;\">Where the Wild Things Are<\/span><\/i><span style=\"font-weight: 400;\">. These special cards can motivate new members to join or current members to update their cards.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Top 4 places to make member cards for your club<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So you\u2019re ready to print your cards, now what? A quick online search will give you an endless amount of printing companies to choose from. To help you find the right company for your needs, we rounded up the top 4 places to print your club membership cards.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.wildapricot.com\/\" target=\"_blank\" rel=\"noopener\">WildApricot<\/a>\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Save on membership printing costs when you use WildApricot. Our software lets your members view, download and print their cards directly from their member profiles. You can also access your members\u2019 accounts and print their cards for them.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gethelp.wildapricot.com\/en\/articles\/141-membership-cards\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Making club membership cards<\/span><\/a><span style=\"font-weight: 400;\"> with WildApricot is simple with our pre-built templates. Just enter text, add images and use macro commands to automatically pull in a member\u2019s information like their name, tier level and picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for a <\/span><a href=\"https:\/\/register.wildapricot.com\/?_ga=2.168833633.1576261834.1678901205-1514620287.1678811488\"><span style=\"font-weight: 400;\">60-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> today that gives you a full preview of WildApricot\u2019s services. Your membership plan also comes with helpful features for building a membership database, mobile apps for your members and admins to access accounts and more tools to nurture your community.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/memberclicks.com\/\" target=\"_blank\" rel=\"noopener\">MemberClicks<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Let your members print their membership cards and manage their accounts with MemberClicks. To let members print their cards, you\u2019ll need to add in a bit of coding and <\/span><a href=\"https:\/\/memberclicks.zendesk.com\/hc\/en-us\/articles\/4411715267469-Printable-Membership-Card\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">use this HTML<\/span><\/a><span style=\"font-weight: 400;\">. When that\u2019s good to go, your members can print their cards from their Members Only area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing for this cloud-based membership software starts at $4,000 annually. Depending on your organization type, you can sign up for MC Professional or MC Trade. MemberClicks helps organize member information and automate tasks. To create comprehensive member experiences, you can integrate this software with Personify\u2019s other products. <\/span><\/p>\n<h3><a href=\"https:\/\/www.clubexpress.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ClubExpress<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">ClubExpress also lets your members view and print their club membership cards. To use this feature, you\u2019ll have to pay a one-time fee of $400 (or $630 if you want cards to include member photos). You can create cards with member information, organization contact details and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started with ClubExpress you can sign-up for their 60-day free trial with unlimited technical support or pay for their basic plan starting at $150 a month. This membership includes features that let you create a member database, communicate with members and support your organization.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/www.raklet.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Raklet<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Raklet encourages organizations to go digital with their virtual membership cards. Through their platform, you can create customized membership cards. Members can store their cards in digital wallets for quick access.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get a free Raklet membership for up to 50 contacts while paid memberships start at $49 a month. All memberships let you access membership databases, send emails and accept payments.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Uplift your organization and community with club membership cards\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-crafted club membership card can offer a unique experience exclusive to your organization while strengthening community bonds. Get your community excited with cards that illustrate their commitment to your organization, inspire them to stay involved and connect with other members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With simpler membership management, happier members and extra visibility for your organization, club membership card benefits can help bring your organization to the next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to get started with great membership management software? Sign up for a <\/span><a href=\"https:\/\/register.wildapricot.com\/?_ga=2.168833633.1576261834.1678901205-1514620287.1678811488\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">60-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> of WildApricot today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Club membership cards are a great way to boost member loyalty, create a feeling of exclusivity and make your community stronger.\u00a0 After all, who doesn\u2019t have a membership card or two in their wallets or attached to their keychains (shout out to my gym membership card!)? With a club membership card in hand, your members&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/club-membership-cards\" aria-label=\"Continue reading Club Membership Cards: Your Key to Member Loyalty\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":3508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-3507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Club Membership Cards: Your Key to Member Loyalty - WildApricot<\/title>\n<meta name=\"description\" content=\"Club membership cards are a great way to boost member loyalty, offer exclusive perks and get new members. 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