{"id":3365,"date":"2025-11-07T18:00:02","date_gmt":"2025-11-07T22:00:02","guid":{"rendered":"https:\/\/wildapricotlive.local\/?p=3365"},"modified":"2025-11-19T18:19:42","modified_gmt":"2025-11-19T22:19:42","slug":"giving-tuesday","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/giving-tuesday","title":{"rendered":"Giving Tuesday 2025: FAQ + How to Create a SMASH Campaign in 16 Steps"},"content":{"rendered":"

If you want to crush your nonprofit\u2019s annual fundraising goals, look no further than Giving Tuesday! Aside from December 31st, Giving Tuesday is the most charitable day of the year.<\/span><\/p>\n

With a simple hashtag and some marketing creativity, you can spotlight your organization and bring in a heap of donations FAST.<\/span><\/p>\n

Here\u2019s your all-in-one FAQ about Giving Tuesday\u2014and some key tips to rock your campaign for #GivingTuesday 2025!<\/span><\/p>\n

What is Giving Tuesday?<\/strong><\/h2>\n

Giving Tuesday is a global movement dedicated to charitable giving. On the first Tuesday after American Thanksgiving, people are encouraged to donate to nonprofits and charities all over the world. If you search online, you\u2019ll see the hashtag #GivingTuesday across social media platforms!<\/span><\/p>\n

Nonprofit organizations build special Giving Tuesday campaigns to boost visibility and bring in those end-of-year donations. Participating in #GivingTuesday2025 shows your nonprofit\u2019s dedication to being part of a worldwide commitment to philanthropy!<\/span><\/p>\n

What\u2019s the history behind Giving Tuesday?<\/strong><\/h2>\n

The history of Giving Tuesday began in 2012 at the 92nd Street Y in New York, in partnership with the United Nations Foundation. Director Henry Timms notices the surge in spending (and <\/span>overspending<\/span><\/a>!) holidays after Thanksgiving\u2014Black Friday, Cyber Monday and the recent Small Business Saturday. In order to capture the spirit of holiday generosity, he helped launch Giving Tuesday as a dedicated day for charitable giving.<\/span><\/p>\n

The founders intentionally kept Giving Tuesday uncopyrighted and encouraged nonprofits and charities to use the branding and hashtag all over social media. The movement caught on like wildfire! Within a few years of Giving Tuesday being launched, organizations including Facebook, Paypal and the Bill and Melinda Gates Foundation were offering to match massive donations.<\/span><\/p>\n

In 2019, GivingTuesday became its own organization, with co-founder Asha Curren acting as CEO. While the organization became official, not much changed logistically\u2014Giving Tuesday is still celebrated and promoted across the nonprofit sector and raises millions of dollars each year. In fact, in 2021, <\/span>2.7 billion dollars<\/span><\/i> were donated in the US alone!<\/span><\/p>\n

In May 2020, <\/span>GivingTuesdayNow<\/span><\/a> was launched as an emergency response to needs caused by the COVID-19 pandemic. Despite the financial uncertainty of the time, <\/span>$503 million dollars were raised that day.\u00a0<\/span><\/a><\/p>\n

Since its creation, GivingTuesday has generated more than $18.5 billion in the US alone!<\/p>\n

Now THAT\u2019S the spirit of generosity!<\/strong><\/p>\n

The highlights from last year\u2019s Giving Tuesday?<\/a> For it\u2019s 12th anniversary, over $3.6 billion was raised during the 24 hours of global generosity \u2013 that\u2019s a 16% increase from the previous year! It\u2019s estimated that 36.1 million U.S. individuals participated, proving this event is constantly growing and inspiring everyone to give back. But GivingTuesday is more than just monetary giving. In 2024 there was an increase of 32% of participants who volunteered, totalling 9.2 million US individuals who gave their time.<\/p>\n

Is GivingTuesday an American thing?<\/strong><\/h2>\n

No, Giving Tuesday is a global movement<\/strong> that currently involves more than 85 official partner countries around the world!<\/span><\/p>\n

Which countries celebrate Giving Tuesday? Too many to list here! You can <\/span>read the full list<\/span><\/a> of countries on the GivingTuesday website.<\/span><\/p>\n

In 2022, Burkina Faso, C\u00f4te d\u2019Ivoire, Cyprus, Democratic Republic of Congo, Eswatini, North Macedonia and Zimbabwe joined as <\/span>official GivingTuesday country movements<\/span><\/a>.<\/span><\/p>\n

When is Giving Tuesday 2025?<\/strong><\/h2>\n

Giving Tuesday 2025 will take place on<\/span> December 2rd, 2025<\/b>. Mark your calendars with the hashtag: #GivingTuesday2025!<\/span><\/p>\n

How does Giving Tuesday work?<\/strong><\/h2>\n

If you\u2019re working with a nonprofit organization, think of Giving Tuesday as a day when your fundraising efforts get a power-up!\u00a0<\/span><\/p>\n

The movement is driven primarily through Giving Tuesday social media posts, and is a great example of <\/span>hashtag activism<\/span><\/a>. By using the #GivingTuesday hashtag across platforms, people can discover your nonprofit and donate with the click of a button.<\/span><\/p>\n

In this article from GivingTuesday<\/a>, they mention the most used keywords on the global day of giving. Be sure to use words like “support”, “donate”, “consider” and “donation” to get your campaign in front of the most people.<\/p>\n

While GivingTuesday has become its own organization, it does<\/span> not <\/b>have any part in promoting your campaign or collecting your donations online. What they do is:<\/span><\/p>\n