{"id":1984,"date":"2023-03-24T23:04:56","date_gmt":"2023-03-24T23:04:56","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1984"},"modified":"2025-05-12T05:29:38","modified_gmt":"2025-05-12T05:29:38","slug":"ways-to-get-new-members","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/ways-to-get-new-members","title":{"rendered":"99 Ways To Get New Members For Your Organization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For nonprofits and associations, member recruitment is about more than revenue. Members are the lifeblood of your organization. They make the magic happen!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With ideal member retention sitting at 80% year over year, some membership loss is inevitable. That\u2019s why membership recruitment is so important\u2014yet 68% of organizations face challenges in membership growth. That\u2019s more than two-thirds!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you count yourself among that 68%, you\u2019re not alone. Read on for 99 tips on how to increase membership in your nonprofit or organization\u2014from leveraging your existing membership to social media and event-based strategies.<\/span><\/p>\n<p><a href=\"https:\/\/resources.wildapricot.com\/member-retention?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=ways-to-get-new-members\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3482 size-full\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V1.png\" alt=\"Download your copy of the ultimate guide to member retention by clicking this banner\" width=\"1400\" height=\"200\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V1.png 1400w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V1-300x43.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V1-1024x146.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V1-768x110.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">The Membership Funnel: The Full Picture of Getting New Members<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start recruiting, ask yourself: What does the recruitment journey for new members look like now, and what should it look like going forward?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing a smooth and personalized <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/member-journey\"><span style=\"font-weight: 400;\">member experience<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most important tools at your disposal\u2014even at the recruitment stage. You want to make sure prospective new members are given every incentive to make it all the way through to the sign-up process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where the membership funnel comes in.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-834 size-full\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2022\/09\/john-haydon-funnel8E411B9F7D8DB8553F985C5B.jpg\" alt=\"3 Steps to a Super Simple Online Membership Funnel\" width=\"596\" height=\"383\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2022\/09\/john-haydon-funnel8E411B9F7D8DB8553F985C5B.jpg 596w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2022\/09\/john-haydon-funnel8E411B9F7D8DB8553F985C5B-300x193.jpg 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown on how the membership funnel creates new members for your nonprofit or organization:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Step 1: Capture. <\/b><span style=\"font-weight: 400;\">Prospective members are \u201ccaptured\u201d when they\u2019re looped into your organization\u2019s workings, be it by email newsletter, attending an event, or word of mouth.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Step 2: Nurture.<\/b><span style=\"font-weight: 400;\"> Send follow-up emails, mailers, or phone calls nudging prospective new members along the path to signing up. Make prospective members feel appreciated and valued with personalized attention, especially if they\u2019ve shown you interest!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li><b>Step 3: Conversion. <\/b><span style=\"font-weight: 400;\">Offer incentives to signing up, like <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/members-benefit\"><span style=\"font-weight: 400;\">membership benefits<\/span><\/a><span style=\"font-weight: 400;\">. You might also emphasize key aspects of the membership experience, like networking or community impact.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you know the main steps involved in recruitment, here are some ideas for attracting new members to your nonprofit or club.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Involve Current Members<\/span><\/h2>\n<ol>\n<li><b>Host a \u201cbring a friend\u201d meeting.<\/b><span style=\"font-weight: 400;\"> Encourage members to bring someone to see how your organization is run. This could be a recurring event or policy so that new members are continually bringing new friends!<\/span><\/li>\n<li><b>Hold a family-friendly event. <\/b><span style=\"font-weight: 400;\">Spouses, siblings, parents, and (grown-up) children are all potential members (depending on the type of membership you offer). Plus, showing your organization is family-oriented is a potential attracting point for new members!<\/span><\/li>\n<li><b>Offer an alternate meeting time to attract people with different schedules. <\/b><span style=\"font-weight: 400;\">Is your meeting time leaving out a whole group of people, like those with 9-5 jobs or early bedtimes? Switch up your offerings to attract more people\u2014existing members <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">new!<\/span><\/li>\n<li><b>Run member features in your newsletter. <\/b><span style=\"font-weight: 400;\">If your members are featured in the newsletter, they might feel more compelled to send it to friends, family, and colleagues to show off their involvement.<\/span><\/li>\n<li><b>Encourage members to share your newsletter. <\/b><span style=\"font-weight: 400;\">Especially if they\u2019re featured in it!<\/span><\/li>\n<li><a href=\"https:\/\/www.wildapricot.com\/blog\/volunteer-appreciation-guide\"><b>Thank your members<\/b><\/a><b> regularly. <\/b><span style=\"font-weight: 400;\">There are a few different ways you can do that. Here are just a few:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Create a video thank-you message from the leader of your organization, and publish it on your website, your social media profiles, and your email newsletter.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Each year, make a list of all the events, services, and educational opportunities that were made possible by your membership fees. Publish the list on a separate page on your site, and link to it on a regular basis in your online content and email campaigns.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Host a yearly event to say \u201cthank you\u201d to your members. Consider a member brunch, picnic, pool party, or other fun gathering.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Write handwritten thank-you notes to your members. In our digital age, a personalized note is even more meaningful and memorable.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Create perks for club members who recruit new members. <\/b><span style=\"font-weight: 400;\">Little perks and freebies can really motivate people. Think about gift certificates, shout-outs at your next meeting or in your next newsletter, or even reserving a coveted parking space for members with high recruitment.<\/span><\/li>\n<li><b>Help members develop an \u201celevator pitch\u201d about their membership. <\/b><span style=\"font-weight: 400;\">Why are they members? What\u2019s the biggest benefit of membership? Can they <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-branding\"><span style=\"font-weight: 400;\">explain the purpose<\/span><\/a><span style=\"font-weight: 400;\"> of your nonprofit or association?<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Host an event or distribute resources for how members can talk to others about your organization. Remind current members to greet newcomers and avoid club jargon\u2014making your organization approachable is key.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Create an invitation email template your members can use. <\/b><span style=\"font-weight: 400;\">This is another great idea for a grassroots membership recruitment tool you can distribute to your members!<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">You could also create paper-based pamphlets or member application forms. Another idea is a simple boiler-plate text script that current members can copy-and-paste into emails or social media messages that they send to colleagues.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Or you could include the <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/member-onboarding\"><span style=\"font-weight: 400;\">new member onboarding<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/welcome-new-members\"><span style=\"font-weight: 400;\">welcome package<\/span><\/a><span style=\"font-weight: 400;\"> that new members receive!<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Offer club business cards to your members. <\/b><span style=\"font-weight: 400;\">It\u2019s an easy way for them to point people to your club and share more easily with their network.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Tyler Matlock Wright of <\/span><a href=\"https:\/\/fwmom.org\/\"><span style=\"font-weight: 400;\">Fort Worth Mothers of Multiples<\/span><\/a><span style=\"font-weight: 400;\"> says: \u201cMember referrals are a big source for us. We give our members \u2018business cards\u2019 to hand out to prospective members when they meet them. The cards have a line for the referral source so the member gets credit for referring someone new.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Get existing members together to <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/volunteer-orientation-and-training\"><b>volunteer as a group<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">You\u2019ll do good in your community, strengthen bonds between existing members, and meet other volunteers in your space.<\/span><\/li>\n<li><b>Ask members to list their membership in their <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/linkedin-for-nonprofits\"><b>professional bios<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">It gets your club name in front of more people, builds your organization\u2019s prestige, and reminds members to talk about it.<\/span><\/li>\n<li><b>Give members a button or pin and encourage them to wear it. <\/b><span style=\"font-weight: 400;\">Make sure it\u2019s stylish so members will be more likely to wear it, and people will ask what it\u2019s about. Another quirky idea is to hand out bumper stickers to members. Get your name on the road!<\/span><\/li>\n<li><b>Assign especially engaged members a \u201crecruitment role.\u201d <\/b><span style=\"font-weight: 400;\">Among your members, who would make great recruiters because of their personal\/professional networks? Enlist these members, offer them perks, and give them tools to fill this role!<\/span><\/li>\n<li><b>Create a <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/fundraising-videos\"><b>promotional video<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Members can share it with their contacts, and you can share it on social media and in your newsletters.<\/span><\/li>\n<li><b>Film member stories and testimonials. <\/b><span style=\"font-weight: 400;\">Publish them to your website and social media so you can give prospective members a visual reminder of just how engaged your current members are.<\/span><\/li>\n<li><a href=\"https:\/\/www.wildapricot.com\/blog\/member-experience\"><b>Personally follow up<\/b><\/a><b> with every prospect. <\/b><span style=\"font-weight: 400;\">When someone signs up for an event, email them directly and ask if they\u2019d like to sign up for organization membership. You know they\u2019re already interested in what you do\u2014reach out!<\/span><\/li>\n<li><b>Launch a direct mail campaign. <\/b><span style=\"font-weight: 400;\">If you can acquire a mailing list or make a point of mailing to lapsed members, you might see success!<\/span><\/li>\n<li><b>Launch a telephone outreach campaign. <\/b><a href=\"https:\/\/www.td.org\/chapters\/clc\/sos\/membership-drive\"><span style=\"font-weight: 400;\">The Association of Talent Development: Greater Philadelphia<\/span><\/a><span style=\"font-weight: 400;\"> made a goal to reach out to all the prospective members in their contact database. They simply listed all their prospects and contacted them one by one over the phone.<\/span>\n<ul>\n<li>By the end of the year, they gained over 100 new members through this initiative.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.wildapricot.com\/blog\/engage-and-retain-members\"><b>Reach out to former members<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">People leave organizations for all kinds of reasons, from life events to time constraints. Some might be ready to come back. Remind them of your mission and how valuable their membership is!<\/span><\/li>\n<li><a href=\"https:\/\/www.wildapricot.com\/blog\/engage-and-retain-members\"><b>Conduct exit interviews with departing members<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">When you know why people are leaving, you can start figuring out ways to keep them.<\/span><\/li>\n<li><a href=\"https:\/\/www.wildapricot.com\/blog\/member-satisfaction-survey\"><b>Ask your members<\/b><\/a><b> for recruitment ideas. <\/b><span style=\"font-weight: 400;\">Never forget that your existing members are the best source of information about what\u2019s attractive about your organization. They may also have an idea you haven\u2019t thought of before, or know about opportunities within their own social networks.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Recruit Members Through Your Website<\/span><\/h2>\n<ol>\n<li><b>Make sure your club website is welcoming, easy to browse, and representative. <\/b><span style=\"font-weight: 400;\">Your website should reflect your organization\u2019s mission and have a clear site map. <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/best-nonprofit-websites\"><span style=\"font-weight: 400;\">Here are some great examples of nonprofit websites<\/span><\/a><span style=\"font-weight: 400;\"> to get you thinking.<\/span><\/li>\n<li><b>Add a \u201cJoin Us\u201d section to your website. <\/b><span style=\"font-weight: 400;\">This is an easy way to draw immediate attention to anyone looking to join your membership. You can also include testimonials from current members and the perks of joining your organization.<\/span><\/li>\n<li><b>Set up Google Analytics or link tracking using Goo.gl or Bit.ly. <\/b>This will help you find out the most effective methods for getting new website traffic so you can double down on them.<\/li>\n<li><b>Make online registration as easy as possible. <\/b><span style=\"font-weight: 400;\">If you include <\/span><a href=\"https:\/\/www.wildapricot.com\/articles\/membership-application-form\"><span style=\"font-weight: 400;\">online member application forms<\/span><\/a><span style=\"font-weight: 400;\">, anyone coming across your website will be much more likely to register than if they have to mail in a paper form.<\/span><\/li>\n<li><b>Refine your <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-level-names\"><b>member benefits<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Make them as clear and enticing as possible in your website copy so that prospective members can\u2019t help but be impressed.<\/span><\/li>\n<li><b>Create <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-build-a-membership-site\"><b>member-only sections<\/b><\/a><b> on your website. <\/b><span style=\"font-weight: 400;\">Including a section on your website that normal visitors can\u2019t see can help generate interest \u2014 they\u2019ll come across it and wonder what more they\u2019re missing out on.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Event Recruitment Ideas<\/span><\/h2>\n<ol>\n<li><b>Offer one event a year at your \u2018members-only\u2019 rate. <\/b><span style=\"font-weight: 400;\">If you usually have one rate for members and another for non-members, pick one signature event and offer it to anyone at the members price. This is a great demonstration of the kind of value they will get if they do decide to join \u2014 which you should be sure to mention during said event!<\/span><\/li>\n<li><b>Invite guests to meetings. <\/b><span style=\"font-weight: 400;\">Let prospective members see what they\u2019re getting into by inviting them to your meetings.<\/span><\/li>\n<li><b>Create <\/b><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2019\/06\/05\/new-member-welcome-packet\"><b>a welcome packet<\/b><\/a><b> for guests. <\/b><span style=\"font-weight: 400;\">Include things like the mission, calendar, and contact information, as well as information about becoming a member.<\/span><\/li>\n<li><b>Follow up with guests. <\/b><span style=\"font-weight: 400;\">Send an email or postcard, or make a phone call thanking the guest for attending, and asking if they\u2019re considering membership. Sending out <\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2019\/06\/17\/event-survey-questions\"><span style=\"font-weight: 400;\">a post-event survey<\/span><\/a><span style=\"font-weight: 400;\"> can also help you see what went well and what you can improve for next time.<\/span><\/li>\n<li><b>Sponsor a local event. <\/b><span style=\"font-weight: 400;\">Include your club name and logo on promotional materials, and make sure event organizers have your club information for anyone who asks.<\/span><\/li>\n<li><b>Give a talk about your club at other organizations. <\/b><span style=\"font-weight: 400;\">Share your mission and activities with others in your arena.<\/span><\/li>\n<li><b>Host activities for members and non-members alike. <\/b><span style=\"font-weight: 400;\">A group activity is an excellent way to meet new people. Something like a beach clean-up or other community service projects can attract a wide range of prospective members.<\/span><\/li>\n<li><b>Walk or build a float for town parades. <\/b><span style=\"font-weight: 400;\">You\u2019ll put your club in front of the whole town \u2014 and look good doing it!<\/span><\/li>\n<li><b>Host seasonal meet-and-greets with a fun activity. <\/b><span style=\"font-weight: 400;\">Think about a fall hayride, a winter hot cocoa party, a spring nature walk, or a summer ice cream social to attract new members.<\/span><\/li>\n<li><b>Have a booth at a fair or festival. <\/b><span style=\"font-weight: 400;\">Give volunteers talking points to introduce your club to the community.<\/span><\/li>\n<li><b>Have a meeting in a public location like a park or square. <\/b><span style=\"font-weight: 400;\">It draws attention and is a low-commitment way for curious potential members to check you out.<\/span><\/li>\n<li><b>Host a guest speaker. <\/b><span style=\"font-weight: 400;\">Guest speakers attract non-members who share your interests. Not only are speakers powerful motivators for attendance at meetings and events, they can encourage ideas and discussions that just might convince a new member to stick around and hear more from existing members.<\/span><\/li>\n<li><b>Host a charitable event like a run or walk. <\/b><span style=\"font-weight: 400;\">You\u2019ll raise money for a good cause, and introduce your club to new people who also support the cause.<\/span><\/li>\n<li><b>Host a business spotlight event for local businesses. <\/b><span style=\"font-weight: 400;\">Local business owners will learn about each other, and about you!<\/span><\/li>\n<li><b>Hold diverse events to appeal to a variety of age groups. <\/b><span style=\"font-weight: 400;\">If all your events appeal to one group of people, mix things up by hosting an event to appeal to a different one. Try a teen-targeted event, or one aimed toward seniors!<\/span><\/li>\n<li><b>Host a free luncheon.<\/b> <span style=\"font-weight: 400;\">Never underestimate the power of free food to bring people to an event!<\/span><\/li>\n<li><b>Host your <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/conference-planning\"><b>annual conference<\/b><\/a><b> in a new location<\/b><b>. <\/b><span style=\"font-weight: 400;\">This allows you to advertise association perks to different communities and helps you grow in new regions.<\/span><\/li>\n<li><b>Consider attendance options. <\/b><span style=\"font-weight: 400;\">Are your attendance requirements onerous? Experiment to see if a more flexible policy is more attractive. <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/virtual-networking\"><span style=\"font-weight: 400;\">Hybrid and virtual attendance options<\/span><\/a><span style=\"font-weight: 400;\"> are on the rise, and you see why\u2014flexibility can be part of a great member experience!<\/span><\/li>\n<li><b>Host low-commitment meet-and-greets at a local coffee shop. <\/b><span style=\"font-weight: 400;\">Invite prospective members to come for a coffee on you simply to learn about your club and meet some existing members.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Use Digital Marketing To Attract New Members<\/span><\/h2>\n<ol>\n<li><b>Experiment with Facebook or Google ads. <\/b><span style=\"font-weight: 400;\">Online advertising can target demographics precisely, putting your club in front of the people who are most likely to be interested. If you\u2019re a registered nonprofit, you can also apply for a <\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2017\/06\/01\/nonprofit-google-ad-grant\"><span style=\"font-weight: 400;\">Google Ad Grant<\/span><\/a><span style=\"font-weight: 400;\"> of up to $10,000 yearly.<\/span><\/li>\n<li><b>Create a <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-marketing\"><b>content marketing strategy<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Start a podcast, create a webinar, or write articles about your organization that potential members might find interesting.<\/span><\/li>\n<li><b>Pay attention to SEO. <\/b><span style=\"font-weight: 400;\">SEO, or Search Engine Optimization, is the process of optimizing your website so that it\u2019s more easily found by Google. If you want to learn more, <\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2018\/05\/17\/nonprofit-seo\"><span style=\"font-weight: 400;\">we have a guide here.<\/span><\/a><\/li>\n<li><b>Create an <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-email-marketing\"><b>email marketing campaign<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">Once potential members have come to your website, ask them for their email in exchange for something they want.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">For example, if you have a beekeepers\u2019 association, offer them a downloadable guide on selling honey. Then continue emailing them with ideas and tips so that they can see the value of joining your organization.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Send a <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/engage-and-retain-members\"><b>win-back email to lapsed members<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">This can also include a discount or other incentive to rejoin. You can also <\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2020\/03\/05\/member-feedback\"><span style=\"font-weight: 400;\">ask them for feedback <\/span><\/a><span style=\"font-weight: 400;\">regarding the reasons they left, which can help reduce your turnover overall.<\/span><\/li>\n<li><b>Create an <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/social-media-guide-for-nonprofits\"><b>online group or community<\/b><\/a><b> to foster interaction and engagement. <\/b><span style=\"font-weight: 400;\">Make it easy for others to find and join for free, then add other incentives to join your organization.<\/span><\/li>\n<li><b>Run online promotions during peak sales times. <\/b><span style=\"font-weight: 400;\">For example, you could host a Black Friday sale and promote it across your social media channels.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Attract New Members on Social Media<\/span><\/h2>\n<ol>\n<li><b>Create a <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/linkedin-for-nonprofits\"><b>LinkedIn profile for your organization<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">This is a particularly good idea for professional associations. If your members can add you to their professional profile, your organization can more easily attract other people with similar qualifications.<\/span><\/li>\n<li><b>Create or update other <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/social-media-guide-for-nonprofits\"><b>social media accounts<\/b><\/a><b> for the club. <\/b><span style=\"font-weight: 400;\">This will help prospective members find you, and let current members easily share about the club with their friends.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201cFacebook is a big source for us,\u201d said Tyler Matlock Wright of <\/span><a href=\"https:\/\/fwmom.org\/\"><span style=\"font-weight: 400;\">Fort Worth Mothers of Multiples<\/span><\/a><span style=\"font-weight: 400;\">. \u201cBy using our public Facebook page and also by finding prospective members in various groups, we can reach out to them directly to recruit them.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Encourage members to share club activities on social media. <\/b><span style=\"font-weight: 400;\">Create a photo release package so that you get permission to tag them in pictures. This will ensure the photos show up in their friends\u2019 feeds as well.<\/span><\/li>\n<li><b>Create <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/social-media-guide-for-nonprofits\"><b>social media packages<\/b><\/a><b> for members to post, including graphics, posts, links, and resources. <\/b><span style=\"font-weight: 400;\">People are much more likely to share your information if you do most of the work for them and give them a clear plan on how to do it!<\/span><\/li>\n<li><b>Use emotional storytelling. <\/b><span style=\"font-weight: 400;\">Personal stories and anecdotes are great ways to show the real impact your organization has, and will encourage prospective members to become part of the mission.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Traditional Marketing Recruitment Ideas<\/span><\/h2>\n<ol>\n<li><b>Put up flyers around town. <\/b><span style=\"font-weight: 400;\">Look for community bulletin boards and high traffic spots like grocery stores and coffee shops. Make sure your organization\u2019s mission is clear and that the flyers are bright and attract the eye! <\/span><\/li>\n<li><b>Create an informational brochure about your club. <\/b><span style=\"font-weight: 400;\">Include the club\u2019s mission and activities, as well as contact information.<\/span><\/li>\n<li><b>Place club materials at related businesses. <\/b><span style=\"font-weight: 400;\">If you\u2019re a group of knitters, put your information at the yarn store. If you\u2019re a bunch of sportsmen, put up a flyer at the bait and tackle shop. Think about where people who share your interests are likely to be.<\/span><\/li>\n<li><b>Share club information with new residents. <\/b><span style=\"font-weight: 400;\">Do local realtors give welcome baskets when someone moves to town? Ask to include your club information.<\/span><\/li>\n<li><b>Announce club meetings in local newsletters. <\/b><span style=\"font-weight: 400;\">Look for neighbourhood and special interest newsletters, whether online or on paper.<\/span><\/li>\n<li><b>Put all meetings on community calendars. <\/b><span style=\"font-weight: 400;\">You can usually submit your information online and get listed quickly.<\/span><\/li>\n<li><b>Submit your club information to local directories. <\/b><span style=\"font-weight: 400;\">Your chamber of commerce or other local groups may publish a directory. Apply to list your organization!<\/span><\/li>\n<li><b>Place an advertisement in the local paper or interest-related periodical. <\/b><span style=\"font-weight: 400;\">Paid advertising can pay off if you select publications potential members might read.<\/span><\/li>\n<li><b>Put a PSA on the radio. <\/b><span style=\"font-weight: 400;\">Let the community know about your club or its events in a short radio message. You might also try contacting hosts of podcasts that are relevant to your organizations to advertise, or maybe even invite you to guest!<\/span><\/li>\n<li><b>Send media releases to local outlets when your club completes a project. <\/b><span style=\"font-weight: 400;\">Learn to write a <\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2020\/11\/06\/nonprofit-press-release\"><span style=\"font-weight: 400;\">press release<\/span><\/a><span style=\"font-weight: 400;\"> so you can attract media attention to your club.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Networking to Recruit New Members<\/span><\/h2>\n<ol>\n<li><b>Network with other clubs. <\/b><span style=\"font-weight: 400;\">Work together to increase your visibility. Consider hosting a club mixer to get to know each other. Cross-volunteering\u2014you volunteer with them, they volunteer with you\u2014is also a good way to get to know people working in your space!<\/span><\/li>\n<li><b>Attend a Chamber of Commerce meeting. <\/b><span style=\"font-weight: 400;\">Connect with your local movers and shakers. Some might be looking for clubs to join or ways to get involved, or will be willing to share your information with others.<\/span><\/li>\n<li><b>Introduce your club to local businesses. <\/b><span style=\"font-weight: 400;\">Send a letter or email, or stop by and introduce yourself. Bring along your informational brochure and club business card.<\/span><\/li>\n<li><b>Introduce your club to local government. <\/b><span style=\"font-weight: 400;\">Send a letter or make an appointment to introduce yourself and share your informational materials.<\/span><\/li>\n<li><b>Put up a stand at a conference in your industry. <\/b><span style=\"font-weight: 400;\">You\u2019ll be guaranteed to find people invested in your organization\u2019s mission\u2014they\u2019re already at an event geared to their interests!\u00a0<\/span><\/li>\n<li><b>Reach out to universities and colleges in your area. <\/b><span style=\"font-weight: 400;\">Students may be interested in joining. You may also be able to partner with educational institutions for events, or raise a kiosk at fairs they host.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Involvement with local educational institutions is even something you may be able to promote as a member benefit. \u201cWe have a relationship with our local university, University of Central Florida Continuing Education, who gives educational credits for our qualified programs,\u201d said Carol Emmett of the <\/span><a href=\"https:\/\/goodnetwork.us\/\"><span style=\"font-weight: 400;\">Greater Orlando Organization Development Network.<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Retain and Recruit Through Your Own Operations<\/span><\/h2>\n<ol>\n<li><b>Put up a sign advertising your organization at your meeting place. <\/b><span style=\"font-weight: 400;\">It\u2019s amazing how many people discover organizations by simply walking or driving past their sign.<\/span><\/li>\n<li><b>Report on your membership numbers and goal progress. <\/b><span style=\"font-weight: 400;\">Keep the members up to date on how recruiting is going to motivate them to help.<\/span><\/li>\n<li><b>Assess the affordability of dues and events. <\/b><span style=\"font-weight: 400;\">Are membership dues and event prices a barrier to new or lapsed members? Special rates can generate more interest from people who might ordinarily be priced out. <\/span><\/li>\n<li><b>Consider <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-levels\"><b>membership tiers<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">If full membership requires too much commitment, maybe a lesser commitment (with fewer privileges, but also lower dues) would appeal to new people.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">One bonus of a tiered membership model is an ability to better reflect different membership values. It can also make membership more customizable and accommodate different needs and abilities to support.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Make membership free or pay-what-you-can. <\/b><span style=\"font-weight: 400;\">Listing a suggested donation for membership dues is a great way to make money <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">make sure money is no barrier to membership.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">You might also consider proposing a sponsorship program for new and renewing members. For $25, one person could become a member; or for $50, they could sponsor someone else\u2019s membership who might otherwise not be able to join.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Offer a trial period for new members before they pay dues. <\/b><span style=\"font-weight: 400;\">If there\u2019s no cost for trying it out, potential members can learn about your organization and may stay long enough to pay for a membership once they know what it has to offer.<\/span><\/li>\n<li><b>Give away something free to new members. <\/b><span style=\"font-weight: 400;\">The added value might be the incentive a prospective new member needs to take the plunge.<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">You might also consider offering a draw: new members will have their name entered to win a bigger prize. The chance to win something can attract a lot of interest!<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Remove other barriers to attendance and consider accessibility. <\/b><span style=\"font-weight: 400;\">Think about what might stand in the way of members joining, and try to resolve those issues. For example, you could meet near public transport, or provide childcare to members during meetings. Can people with different mobility needs access your meeting venue?<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">One option to address all these needs and more is to offer an <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/virtual-networking\"><span style=\"font-weight: 400;\">online or hybrid option<\/span><\/a><span style=\"font-weight: 400;\"> for meeting attendance. Emphasizing flexibility is a great way to keep busy people involved!<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Offer <\/b><a href=\"https:\/\/gethelp.wildapricot.com\/en\/articles\/135-membership-application-form#:~:text=Using%20a%20membership%20application%20form,and%20the%20membership%20application%20form.\"><b>online registration and payment<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">You want to make it as easy as possible for members to sign up, whether new or returning. Hosting registration on your organization website is the best way to make registration both visible and easy!<\/span><\/li>\n<li><b>Create a membership drive budget. <\/b><span style=\"font-weight: 400;\">Ads, events, and promotional materials all cost money. Prioritize your <\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2018\/06\/20\/membership-drive\"><span style=\"font-weight: 400;\">membership drive <\/span><\/a><span style=\"font-weight: 400;\">by budgeting for it.<\/span><\/li>\n<li><b>Create and implement a structured yearly recruitment plan. <\/b><span style=\"font-weight: 400;\">Check out the <\/span><a href=\"https:\/\/www.scouting.org\/programs\/scouts-bsa\/year-round-guide\/recruiting\/\"><span style=\"font-weight: 400;\">Boy Scouts of America<\/span><\/a><span style=\"font-weight: 400;\"> for an example of what this could look like.<\/span><\/li>\n<li><b>Create new programs that might entice diverse members. <\/b><span style=\"font-weight: 400;\">For example, if you have a <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/association-membership\"><span style=\"font-weight: 400;\">professional association<\/span><\/a><span style=\"font-weight: 400;\">, you could create a mentorship program for new employees in the space. If your organization is more on the creative side, you could create a feedback program. Finally, you could offer educational courses that are related to your central mission.<\/span><\/li>\n<li><b>Make sure your contact information is up to date on national and organization-wide directories. <\/b><span style=\"font-weight: 400;\">Often these are posted and then forgotten. You may have information out there that isn\u2019t correct.<\/span><\/li>\n<li><b>Designate a Welcome or Membership chairperson. <\/b><span style=\"font-weight: 400;\">Increasing membership is a worthy effort, so appoint a team captain to head it up.<\/span><\/li>\n<li><b>Set a membership goal. <\/b><span style=\"font-weight: 400;\">A concrete goal encourages members to recruit new people, and puts everyone on the same page.<\/span><\/li>\n<li><b>Talk to organizations similar to yours to see how their membership efforts are going. <\/b><span style=\"font-weight: 400;\">You might also want to consider joining forces and hosting a joint recruitment event. The more, the merrier!<\/span><\/li>\n<li><b>Use <\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-management-software-nonprofit\"><b>Membership Management Software<\/b><\/a><b> to automate your admin tasks and free up your time for member engagement and growth. <\/b><span style=\"font-weight: 400;\">The more time your organization has to devote recruitment, all the better for recruitment!<\/span><\/li>\n<li><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-management-software-nonprofit\"><b>Track how new members join<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">That way, you can assess the effectiveness of your membership recruiting activities. Cut ineffective ways and pour more resources into the ones that actually work.<\/span><\/li>\n<li><b>Create better benefits and resources. <\/b><span style=\"font-weight: 400;\">If your organization can offer a perk or an experience that people can\u2019t get anywhere else, something really special, your membership will flourish.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here are just a couple of examples:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A chamber of commerce <\/span><a href=\"https:\/\/gethelp.wildapricot.com\/en\/articles\/1574-printing-membership-badges-and-labels\"><span style=\"font-weight: 400;\">membership card<\/span><\/a><span style=\"font-weight: 400;\"> that gives members a 10% discount at local businesses. This encourages people to shop local, which boosts local commerce <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">creates a local sense of community.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An event that offers something with high draw in the community. Consider a \u201cpuppy therapy\u201d event that promises a portion of membership fees will go toward the fostering of an animal up for adoption.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Unconventional Member Recruitment Ideas<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stop doing anything to get new members. <\/b><span style=\"font-weight: 400;\">Yes, we said it! But here\u2019s the key: instead, focus your resources and efforts entirely on your own members. A good membership experience may be the best thing you can offer your members. If you can provide that, word of mouth is sure to increase. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Look for an unconventional or secondary niche and fill it. <\/b><span style=\"font-weight: 400;\">If your organization operates in a sleepy bedroom community, what if your organization offered an event that was an exciting break from routine?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secondary programming is another good way to fit this bill. If your cycling club also offers a program to advocate for bike lanes, your organization could attract members who don\u2019t bike but who <\/span><i><span style=\"font-weight: 400;\">do <\/span><\/i><span style=\"font-weight: 400;\">care about creating a greener community.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer discounts to members only. <\/b><span style=\"font-weight: 400;\">This works especially well for repeat events or purchases. Promote with something like: \u201cThinking of attending 3 or more events? Become a member to save XYZ\u2026\u201d<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Final Thoughts!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Congratulations on increasing membership enrolments in your nonprofits and organizations!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t forget\u2014recruitment is just one part of a strong membership base. Member retention is just as important to the maintenance and growth of your organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find out more, check out our FREE ebook: <\/span><i><span style=\"font-weight: 400;\">Member Retention 101: Your Ultimate Guide to Keeping Members Coming Back for More<\/span><\/i><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><a href=\"https:\/\/resources.wildapricot.com\/member-retention?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=ways-to-get-new-members\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3481 size-full\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2.png\" alt=\"Download your copy of the ultimate member retention ebook by clicking this banner\" width=\"1400\" height=\"200\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2.png 1400w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-300x43.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-1024x146.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-768x110.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For nonprofits and associations, member recruitment is about more than revenue. Members are the lifeblood of your organization. They make the magic happen! With ideal member retention sitting at 80% year over year, some membership loss is inevitable. That\u2019s why membership recruitment is so important\u2014yet 68% of organizations face challenges in membership growth. That\u2019s more&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/ways-to-get-new-members\" aria-label=\"Continue reading 99 Ways To Get New Members For Your Organization\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":3517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>99 Ways To Get New Members For Your Organization<\/title>\n<meta name=\"description\" content=\"Want to grow your membership? 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