{"id":1857,"date":"2023-03-08T12:34:21","date_gmt":"2023-03-08T12:34:21","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1857"},"modified":"2025-05-12T05:29:39","modified_gmt":"2025-05-12T05:29:39","slug":"social-media-guide-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/social-media-guide-for-nonprofits","title":{"rendered":"The Ultimate Social Media Guide for Nonprofits"},"content":{"rendered":"

Nonprofit employees are pulled in so many directions at once. Budgets (and resources) are limited, so you have to be picky about how you spend your time and energy. Getting social media for your nonprofit right can be a <\/span>game changer<\/span><\/i>\u2014but it takes some strategy!<\/span><\/p>\n

Let\u2019s take this hypothetical example: Kathleen works for a nonprofit and does all their marketing. She knows she should ramp up the nonprofit\u2019s social media presence, but she quickly finds herself overwhelmed.\u00a0<\/span><\/p>\n

Last year, she started accounts with whatever platform seemed to be popular at the time and then posted haphazardly. She\u2019d had a marketing intern last summer who\u2019d taken over social media\u2014but when his term ended, she was back where she started!<\/span><\/p>\n

Can you relate? It might be easy to put social media on the back burner as a nonprofit. Who has the time to constantly monitor branded social channels?\u00a0<\/span><\/p>\n

But based on recent trends, these platforms are worth your time! One study shows donors aged 18\u201329 increased the amount they gave during the COVID-19 pandemic. And of those generous donors, <\/span>1 in 4 want nonprofits to communicate with them via social media communication<\/span><\/a>.<\/span><\/p>\n

So, where do you start? Never fear\u2014we\u2019re here to walk you through how to create a strategy and launch social media for your nonprofit.<\/span><\/p>\n

Pick Your Platforms<\/span><\/h2>\n

Most nonprofits don\u2019t need to be on every single social media platform. For example: <\/span>48% of social media platform donors give on Facebook<\/span><\/a>. That\u2019s double the impact of Instagram (24%), and other platforms (at less than 10% each).<\/span><\/p>\n

Instead, the best social media platforms for nonprofits will depend on the kinds of content you want to share, the audience you hope to reach, and where your supporters are already active.<\/span><\/p>\n