{"id":1855,"date":"2025-10-05T23:22:08","date_gmt":"2025-10-06T03:22:08","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1855"},"modified":"2025-10-08T13:30:14","modified_gmt":"2025-10-08T17:30:14","slug":"social-media-fundraising-6-tips-to-make-it-work-for-you","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/social-media-fundraising-6-tips-to-make-it-work-for-you","title":{"rendered":"How to Boost Donations with Social Media Fundraising: Ideas, Examples and Best Practices"},"content":{"rendered":"<p><strong><span data-preserver-spaces=\"true\">Did you know that <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">63.9% of the global population uses social media<\/span><\/a><span data-preserver-spaces=\"true\">?<\/span><\/strong><span data-preserver-spaces=\"true\"> Whether it&#8217;s Facebook, YouTube, Instagram, LinkedIn or another social media platform, this is a marketing channel nonprofits would be remiss to forget when it comes to fundraising.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Social media fundraising for nonprofits presents a huge opportunity to boost awareness, reach a wider audience and ultimately make a bigger impact on your mission. However, it\u2019s hard to know which platform to use, what kind of content to share and how to maximize your campaigns to gain the most engagement.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Combine those questions with the ever-mysterious algorithms that change daily, and you can become lost in the noise, even for the most experienced marketing professionals.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t let this keep you from leveraging social media in your nonprofit organization&#8217;s fundraising efforts. We&#8217;re here to help you get started. In this blog, we&#8217;ll show you: <\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">How to choose the right social platform for your nonprofit<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Real-world examples of online fundraising<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">20 social media fundraising ideas <\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Best practices for seeing success<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\"> What is Social Media Fundraising?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You may think social media fundraising is the same as online fundraising. While social media <\/span><em><span data-preserver-spaces=\"true\">is<\/span><\/em><span data-preserver-spaces=\"true\"> online (and giving online is the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nptrust.org\/philanthropic-resources\/charitable-giving-statistics\/#:~:text=The%20majority%20of%20donors%20(63%25)%20prefer%20to%20give%20online%20with%20either%20a%20credit%20or%20debit%20card.3\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">main way donors prefer<\/span><\/a><span data-preserver-spaces=\"true\"> to contribute), social media helps you reach more than <\/span><em><span data-preserver-spaces=\"true\">just<\/span><\/em><span data-preserver-spaces=\"true\"> the visitors to your website. The world of digital communities can connect your mission to people across the globe &#8211; if your posts can grab their attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Social media fundraising, essentially, is when an organization utilizes online social platforms to raise money for its cause. This could be Facebook, LinkedIn or even TikTok. By sharing your fundraising goals, impactful stories and links to support, viewers of your content can easily contribute to your organization. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But why is social media so vital for online fundraising?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The actions taken on social platforms can be more impactful than just a monetary donation. Often, a supporter may not have the funds for a donation (although they want to help), and<\/span> <span data-preserver-spaces=\"true\">this is where the social aspect of social media comes into play. Sharing, liking, commenting and reposting your organization&#8217;s content gets you in front of a wider audience, reaching more people who resonate with your cause. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As we know, a<\/span> <span data-preserver-spaces=\"true\">larger audience = more awareness = increased donations. <\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How to Choose the Right Social Media Platform<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Just as not every person has the same style or aesthetic, not every social media platform will be the best fit for your organization.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s a quick glimpse at the most popular social media networks available:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Facebook:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">A widely-used platform across generations, Facebook is a great host for event updates, images, longer-form text and easily shareable fundraising campaigns.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">X (previously Twitter):\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">This platform is limited to 280 characters per tweet, so it\u2019s best used for quick and timely updates or to keep an eye on what the media is up to in your area.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Instagram:<\/span><\/strong><span data-preserver-spaces=\"true\"> The land of the \u201cinfluencer,\u201d Instagram is perfect for impactful images, storytelling captions and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2020\/04\/30\/live-streaming-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">live-streamed video<\/span><\/a><span data-preserver-spaces=\"true\"> updates.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">LinkedIn:<\/span><\/strong><span data-preserver-spaces=\"true\"> A professional platform, LinkedIn is a helpful solution for discovering top talent for your nonprofit and connecting with high-impact corporate givers.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/youtube-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">YouTube<\/span><\/a><\/strong><span data-preserver-spaces=\"true\">: The classic video platform where long and short-form stories are told. This is a great platform to use for evergreen pieces of content and deep dives on your organization&#8217;s cause. They have a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/support.google.com\/youtube\/answer\/3545195?hl=en\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">YouTube for Nonprofits progra<\/span><\/a><span data-preserver-spaces=\"true\">m for eligible orgs.<\/span><\/li>\n<li><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/tiktok-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">TikTok<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\"> A newer, video-based platform that\u2019s widely used by teens, in which users record short video clips, consumed quicker and more easily than YouTube. Their\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.tiktok.com\/forgood\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">TikTok for Good<\/span><\/a><span data-preserver-spaces=\"true\"> page lists various challenges that users have contributed to and nonprofits have received donations from.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Take your donor demographics into consideration when choosing your social media networks as well. You\u2019ll want to choose a channel that the highest majority of your donors are using (or the donors you wish to reach). For example, consider Instagram or experiment with TikTok for a younger audience, and use Facebook for a more generation-spanning audience.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">20 Social Media Fundraising Ideas for Your Nonprofit<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now, the part you&#8217;ve been waiting for: here are some ideas to get donations rolling in from your social networks.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">1. &#8220;Why I Give&#8221; Donor Spotlight<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Ask your previous donors to record a short video or write a brief testimony sharing why they give to your organization. Everybody&#8217;s &#8220;why&#8221; is different; seeing someone&#8217;s &#8220;why&#8221; can be a great motivator for others to support. This can either be posted directly on your nonprofit&#8217;s social account or on the donors&#8217; accounts, then reposted on your official page.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">2. Birthday Dedications<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Instead of asking for gifts on your birthday, invite others to contribute to your nonprofit! Supporters will be able to easily share this on platforms like Facebook and Instagram.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">3. Virtual Auction <\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Using your social platform of choice, host an auction of donated items. This can be done live to spark excitement from supporters or on your regular newsfeed, allowing the bids to rise higher each day of the event.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4. Donation Stickers<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Donation stickers are an easy-to-use tool in Instagram stories, TikTok livestreams and videos. When someone clicks on your sticker, they are directed to the donation page of your nonprofit organization, making it a simple, one-click donation.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">5. Influencer Partnership <\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Influencer marketing is extremely popular in today&#8217;s advertising. Partner with someone who has a large following; they can spread the word about your fundraiser and the impact your organization makes.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">6. &#8220;Sponsor a ____&#8221;<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Focus on a specific need your organization has and make that the donation request of your followers. For example, &#8220;$40 covers the adoption cost of a cat at our shelter.&#8221; This provides supporters with a tangible example of the impact of their donation.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">7. Daily Post Challenge<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Encourage supporters to post daily on their social media networks for your cause. This could be a week-long challenge where you post a daily act of kindness inspired by your nonprofit&#8217;s mission. This raises awareness and helps you reach a wider audience. The more people who participate, the more it helps.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">8. &#8220;Day in the Life&#8221; <\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Let one of your donors, volunteers or staff members take over the social account for the day and share what life is like for your nonprofit. It allows your followers to get behind-the-scenes and see an advocate of your org&#8217;s perspective.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">9. Donor Appreciation<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Showing gratitude is one of the most effective ways to enhance donor retention. Make this day of social media posts all about the donors and appreciating their contributions. Highlight the impact made, and it just might encourage others to follow suit.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">10. &#8220;Mission in Action&#8221;<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Similar to &#8220;a day in the life,&#8221; take your followers along and show them how their donations make a difference. For example, if your focus is on children&#8217;s education, you could share videos and photos of bringing books to a local classroom, allowing donors to be connected beyond their gift.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">11. Virtual Talent Show<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Livestream fundraising is always a hit and promotes engagement from your viewers. Ask your supporters to participate in a talent show streamed live on your social channel. Viewers can donate while they watch and vote for their favorite act.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">12. Hashtag Challenge<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Create a simple, photo-friendly action tied to your nonprofit (such as walking a mile, posting a pet adoption photo, or sharing a \u201cvolunteer moment\u201d) and encourage participants to donate and tag friends using a branded hashtag. This could look like #WalkForWater #AdoptedAtAsheboro #CharlotteGiveBackChallenge.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">13. &#8220;Then and Now&#8221; Impact Showcase<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Share before-and-after photos that highlight how donations made a difference. This is especially impactful in a photo carousel where followers can easily swipe through and see the success.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">14. Trending Audio and Photos <\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Particularly popular on TikTok, trending audio and corresponding dances gain a lot of traction. Utilize this for your organization and showcase your mission in a fun way to grab the attention of younger audiences.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">15. Vote for the Cause<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Use Instagram or Facebook polls to let your followers vote between two initiatives (\u201cWhat should we fund next \u2014 playground or garden?\u201d). At the end of this campaign, share which project won and how much was raised.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">16. &#8220;Pass the Purpose&#8221; <\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Remember those chain emails where you had to forward the message to 5 other people for good luck? Pass the purpose works similarly, but it encourages followers to make a short video and share one reason they support your cause, then tag another person to do the same.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">17. Instagram Story Templates<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Make sharing your fundraiser easy for your donors with pre-made templates. Create ready-made Instagram Story templates with \u201cI donated because\u2026\u201d or \u201cJoin me in supporting\u2026\u201d. Donors can repost this with their pictures, easily promoting your organization and adding some cohesion to the content.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">18. Matching Gift Countdown<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">To build a sense of urgency and encourage action from donors, set a time limit for your fundraiser. When you pair this with a corporate partner or a major donor match, the results are even more impressive. For example, \u201cEvery dollar donated in the next 72 hours will be doubled!\u201d <\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">19. Milestone Donation<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Celebrate a milestone (such as your anniversary or serving your 1,000th member) with a special campaign \u2014 \u201cHelp us reach $10,000 for 10 years of service.\u201d<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">20. &#8220;Give it Up for Good&#8221;<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Challenge your followers to give up one small daily expense (such as coffee, a streaming subscription or dinner out) for a short period and donate that money instead. Small expenses can really add up and help make a difference.<\/span><\/p>\n<p><strong><em>Read more: <\/em><\/strong><em><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-promote-a-fundraiser\">How to Promote a Fundraiser: Tips to Boost Awareness and Donations<\/a><\/em><\/p>\n<h2><span data-preserver-spaces=\"true\">4 Standout Social Media Fundraising Examples<\/span><\/h2>\n<h3><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">#GivingTuesday (Ongoing Annual Campaign)<\/span><\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11762\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.22.50-PM-1024x566.png\" alt=\"Social Media Fundraising Ideas GivingTuesday Website Example\" width=\"534\" height=\"295\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.22.50-PM-1024x566.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.22.50-PM-300x166.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.22.50-PM-768x424.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.22.50-PM-1536x849.png 1536w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.22.50-PM-2048x1132.png 2048w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Platform: <\/span><\/strong><span data-preserver-spaces=\"true\">All! Facebook, Instagram, TikTok, LinkedIn, X, you name it!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Everyone is inspired by GivingTuesday. The Global Day of Giving contributes to billions of dollars in donations every year, with <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.givingtuesday.org\/blog\/givingtuesday-2024-record-breaking-results\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">over $18.5 billion<\/span><\/a><span data-preserver-spaces=\"true\"> raised since its inception in 2012<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Why it works:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">GivingTuesday is universally recognized &#8211; you don&#8217;t have to be a specific organization to participate! Since there are already large numbers of charitable people looking to give, many nonprofits can leverage the momentum and find new supporters.<\/span><\/p>\n<h3><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.frankiesfriends.org\/bettywhitechallenge\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Betty White Challenge<\/span><\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11761\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.20.52-PM-1024x689.png\" alt=\"Social Media Fundraising Ideas Betty White Challenge Instagram Post\" width=\"454\" height=\"305\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.20.52-PM-1024x689.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.20.52-PM-300x202.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.20.52-PM-768x517.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.20.52-PM-1536x1034.png 1536w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.20.52-PM.png 1706w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Platform:<\/span><\/strong><span data-preserver-spaces=\"true\"> Facebook, Instagram, Twitter<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This organic fan movement in 2022 raised over $12.7 million for animal shelters and rescues. In memory of <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.americanhumane.org\/person\/betty-white\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Betty White<\/span><\/a><span data-preserver-spaces=\"true\">, a lifelong animal advocate and beloved actress, individuals are encouraged to donate just $5 or their time to a rescue, carrying on her legacy. <\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Why it Works: <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">This social media campaign was easy for anyone to participate in by sharing posts with #BettyWhiteChallenge. This fundraiser showcased how empathy-based marketing has incredible potential to go viral &#8211; people love animals, and people loved Betty White. <\/span><span data-preserver-spaces=\"true\">Plus<\/span><span data-preserver-spaces=\"true\">, this <\/span><span data-preserver-spaces=\"true\">gave<\/span><span data-preserver-spaces=\"true\"> opportunities for donation matching, amplifying the impact for animal shelters <\/span><span data-preserver-spaces=\"true\">all over<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h3><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.stjude.org\/get-involved\/other-ways\/video-game-charity-event.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">St. Jude PLAY LIVE (Annual)<\/span><\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11760\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.18.51-PM-1024x555.png\" alt=\"Social Media Fundraising Ideas St. Jude PLAY LIVE Website Example\" width=\"543\" height=\"294\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.18.51-PM-1024x555.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.18.51-PM-300x163.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.18.51-PM-768x416.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.18.51-PM-1536x833.png 1536w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-1.18.51-PM-2048x1110.png 2048w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Platform:<\/span><\/strong><span data-preserver-spaces=\"true\"> Twitch, YouTube Gaming, TikTok Live<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Gaming is a tried-and-true pastime for many individuals; combining charity with nonprofit fundraising was a no-brainer. Since its launch, they&#8217;ve raised over $45 million for St. Jude&#8217;s Children&#8217;s Hospital.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Why it works:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Influencer marketing has become increasingly popular. By connecting fundraising with gamers and live streaming, nonprofits are reaching an audience they may never have with traditional fundraisers. Bonus, many of these streaming platforms have easy-to-use fundraising tools and overlays like donation stickers, buttons, leaderboards and milestones to encourage donor engagement.<\/span><\/p>\n<h3><strong><a class=\"editor-rtfLink\" href=\"https:\/\/teamseas.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">#TeamSeas<\/span><\/a><\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11759\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-10.07.36-AM.png\" alt=\"Team Seas Social Media Fundraising Website \" width=\"359\" height=\"694\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-10.07.36-AM.png 802w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-10.07.36-AM-155x300.png 155w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-10.07.36-AM-530x1024.png 530w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-10.07.36-AM-768x1484.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/01\/Screenshot-2025-10-08-at-10.07.36-AM-795x1536.png 795w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Platform: <\/span><\/strong><span data-preserver-spaces=\"true\">YouTube, Twitter\/X, TikTok, Instagram<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Already viral YouTubers MrBeast and Mark Rober came together with the goal of removing 30 million pounds of trash from the ocean. Partnered with The Ocean Cleanup and Ocean Conservancy, they raised over $34 million, with more than 400,000 creators contributing.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Why it works: <\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">This online fundraising campaign gave supporters a clear and measurable goal, equating $1 donation to 1 pound of trash removed. They utilized their massive online community and video storytelling to gain viral traction across multiple social platforms. Plus, their donation page is incredibly engaging with tons of video content and leaderboards that highlight &#8220;most trash&#8221; and &#8220;top teams&#8221;<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Best Practices for Social Media Fundraising<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Ultimately, when it comes to fundraising on social media, you might not go &#8220;viral,&#8221; but these tips we&#8217;re about to share will put you in the best position possible.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Use Storytelling to Turn Followers into Donors<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Storytelling is one of the main pillars when it comes to fundraising. People need to have an emotional connection to your cause in order to donate their hard-earned money. The stronger that connection is, the easier it is to encourage supporters to back your mission. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Emotions drive decision-making. The more compelling a story you tell about your nonprofit&#8217;s goals, the more likely someone will want to act. Are you sharing the joy your organization brings? Are you rallying supporters to solve an injustice in your community? Is there a heartbreaking situation that you can fix with the help of donors? Figure out how to relate to your followers in a way that motivates their personal giving. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Keep in mind that your story needs to be <a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-values\">authentic to your mission<\/a>; you&#8217;ll risk losing credibility and supporters by overexaggerating or putting on a facade.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read more:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-branding\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Mission to Messaging: The 2025 Nonprofit Branding <\/span><span data-preserver-spaces=\"true\">Playbook<\/span><\/a><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Effective<\/span> <a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/an-introduction-to-nonprofit-storytelling\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">nonprofit storytelling<\/span><\/a><span data-preserver-spaces=\"true\"> also inspires others. In the great examples we shared above, the factor that made them so successful was the sense of shared purpose. When posting on social media about your fundraising goals, it&#8217;s <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> to highlight the impact each and every person has made. Even if someone can&#8217;t contribute monetarily, their efforts are still felt through actions like sharing on Instagram stories or texting the donation link to friends.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Encourage Your Supporters to Spread the Word<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">One of social media\u2019s <\/span><span data-preserver-spaces=\"true\">biggest<\/span><span data-preserver-spaces=\"true\"> uses in fundraising is that you can engage donors to work on your behalf.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These options amplify your campaign\u2019s fundraising ability while also exposing you to potential supporters you may not have reached otherwise. Here are a few examples:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Viral Challenge Videos:<\/span><\/strong><span data-preserver-spaces=\"true\"> Create a viral video challenge (such as the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.als.org\/ibc\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">ALS \u201cIce Bucket Challenge\u201d<\/span><\/a><span data-preserver-spaces=\"true\">) and encourage supporters to participate and post evidence on social media. Like a phone tree, participants take the message to their greater networks \u2014 spreading your cause and encouraging more donations.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Brand Ambassadors:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Appoint your most passionate supporters (maybe those with significant social network followings) as brand ambassadors. This can also be considered influencer marketing. Incentivize them to spread the word about your organization on their own profiles with nonprofit merch and experiences. For example, Big Brothers Big Sisters of America\u2019s YouTube channel and their\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.youtube.com\/playlist?list=PLE08751EE32C822FE\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Start Something web series<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Peer-to-Peer Fundraising:<\/span><\/strong><span data-preserver-spaces=\"true\"> Many of the examples we&#8217;ve shared today are <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/peer-to-peer-fundraising\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">peer-to-peer fundraising<\/span><\/a><span data-preserver-spaces=\"true\">, but encouraging your supporters to set up a dedicated page on your website is a step you won&#8217;t want to miss. On this page, they share their story and why they are a champion of your organization. This allows them to easily highlight their experience in their own words, then post it on their socials and collect donations on your behalf. For example, check out\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fightcancer.org\/relayforlife\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the American Cancer Society\u2019s Relay for Life<\/span><\/a><span data-preserver-spaces=\"true\"> peer-to-peer advocacy page.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Crowdfunding:<\/span><\/strong><span data-preserver-spaces=\"true\"> Create a crowdfunding campaign and encourage supporters to share it on their personal social networks. <\/span><span data-preserver-spaces=\"true\">Their friends and families donate directly to your campaign, so it&#8217;s <\/span><span data-preserver-spaces=\"true\">a bit<\/span><span data-preserver-spaces=\"true\"> different than peer-to-peer fundraising.<\/span><span data-preserver-spaces=\"true\"> Think of crowdfunding as a single donation page with one story, and peer-to-peer as individual stories that are tied to the <\/span><span data-preserver-spaces=\"true\">same<\/span><span data-preserver-spaces=\"true\"> cause. Check out these 3 great examples of <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.gofundme.com\/c\/crowdfunding-lessons\/follow-by-example\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">crowdfunding success from GoFundMe<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/group-fundraising-ideas\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Group fundraising ideas<\/span><\/a><span data-preserver-spaces=\"true\"> like these are incredibly impactful. Bringing together passionate individuals on your behalf makes it easy to raise more for your org and social media makes it even easier. It was practically made to rise to the challenge!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Blend Live Events with Digital Fundraising Moments<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Some people criticize social media for causing the decline of in-person interactions, with instant messaging replacing spoken conversations and video sharing replacing live experiences.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, it doesn\u2019t have to be that way \u2014 instead, use social media to amplify in-person experiences.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s how socials can\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/event-attendance\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">boost attendance at your live events<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Facebook Events Listing:<\/span><\/strong><span data-preserver-spaces=\"true\"> Create an event-specific page that holds all of the <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> information surrounding your fundraising event. People can RSVP accordingly and easily share the page with their friends and family.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Pledge Campaigns:<\/span><\/strong><span data-preserver-spaces=\"true\"> If your event includes a challenge for attendees, such as a walk-a-thon or a 5K run, consider creating a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/pledge-fundraising\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">pledge campaign<\/span><\/a><span data-preserver-spaces=\"true\">. Attendees create personal pledge campaign pages in conjunction with your overall fundraising page and get pledged donations (gifts promised for a later date) to be collected once they complete the event.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Live Video Sharing.<\/span><\/strong><span data-preserver-spaces=\"true\"> Some may view this as a replacement for the live event \u2014 if you can stream it, why attend in person? However, for multi-day events, this can be the excitement that convinces people to join. Bonus: if you stream an event across the county, you might inspire donors from all over. Double bonus: if you record the event, you can upload it to your website and share clips on social platforms to gain more supporters for future fundraising efforts.<\/span><\/li>\n<\/ul>\n<p><strong><em><span data-preserver-spaces=\"true\">Read More:<\/span><\/em><\/strong><em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/virtual-fundraiser\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Ultimate List of 40 Virtual Fundraiser Ideas for Your Nonprofit<\/span><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Tip: Add a donate button to your organization\u2019s Facebook or Instagram page, allowing supporters to give in the moment as they scroll through their newsfeed.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Track, Measure and Pivot as Needed<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Social media provides a wealth of insights on what your donors like and dislike, based on how they interact with your nonprofit. If you\u2019re not tracking these insights, you might be missing out.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Track these key performance indicators to get a better view of your <a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-get-donations-online\">online fundraising<\/a> success:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Web traffic statistics<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\">Number of donors reaching your website from social media links<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Organic search traffic<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Direct traffic<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\">Follower demographics<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\">Age<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Location<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gender<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">This clear view of the audience your campaign reaches will allow you to perfect your social media strategies.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Use a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-crm\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">nonprofit CRM<\/span><\/a><span data-preserver-spaces=\"true\"> to investigate your data and gain deeper insights. An effective CRM integrates all your systems (digital giving platform, website and social networks) into one database. If you notice a decline in traffic or donations, it&#8217;s<\/span> <span data-preserver-spaces=\"true\">time for a change in your marketing initiatives.<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Try WildApricot free for 60 days!<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">It\u2019s <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\"> for your fundraising software to make everything easier. From managing donations and analyzing donor data to simplifying the giving experience and automating messaging. WildApricot (that&#8217;s us!) is an all-in-one management software that can streamline your fundraising efforts. Here are a couple of highlights: <\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Build donation pages with features like a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/fundraising-thermometer\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">fundraising thermometer<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Process payments and enable auto-pay for recurring donations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Automate emails highlighting your fundraising campaign and initiatives<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Create and manage events with donation options upon registration<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Start a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/register.wildapricot.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">60-day free trial<\/span><\/a><span data-preserver-spaces=\"true\"> today and optimize your next fundraising campaign.<\/span><\/p>\n<p><a href=\"https:\/\/register.wildapricot.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4050\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/04\/WildApricot-CTA-Project_Large-CTA-2-1024x394.png\" alt=\"\" width=\"1024\" height=\"394\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/04\/WildApricot-CTA-Project_Large-CTA-2-1024x394.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/04\/WildApricot-CTA-Project_Large-CTA-2-300x116.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/04\/WildApricot-CTA-Project_Large-CTA-2-768x296.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/04\/WildApricot-CTA-Project_Large-CTA-2.png 1220w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h3><span data-preserver-spaces=\"true\">Keep the Connection Going After Your Campaign Ends<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Even after using these strategies for your social media fundraising, your job isn\u2019t done. It&#8217;s crucial to follow up with donors and participants in your campaign.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This could be <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/donor-thank-you\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">thank-you<\/span><\/a><span data-preserver-spaces=\"true\"> posts showing impact, overall donations raised, the work you\u2019re doing with the help of those gifts or even personal thank-you messages to supporters.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While social networks amplify the reach of your fundraiser and expose your organization to a <\/span><span data-preserver-spaces=\"true\">wider<\/span><span data-preserver-spaces=\"true\"> audience, this doesn\u2019t mean you can get lazy with gratitude. A casual social media donor<\/span><em><span data-preserver-spaces=\"true\"> now<\/span><\/em><span data-preserver-spaces=\"true\"> could become a lifelong supporter down the line, and the difference will be your gratitude and stewardship post-share.<\/span><\/p>\n<p><strong><em><span data-preserver-spaces=\"true\">Read more:<\/span><\/em><\/strong><em> <a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/donor-recognition\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Go Beyond the Thank You Note: Donor Recognition 101<\/span><\/a><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Overall, remember these key factors when it comes to social media fundraising:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Simplicity:<\/span><\/strong><span data-preserver-spaces=\"true\"> Your fundraiser should be easy to participate in<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Emotion:<\/span><\/strong><span data-preserver-spaces=\"true\"> Connect with supporters on a deeper level for the most impact<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Storytelling:<\/span><\/strong><span data-preserver-spaces=\"true\"> Show people why they should care about your cause<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Appreciation:<\/span><\/strong><span data-preserver-spaces=\"true\"> Say thank you and highlight the difference the supporters made<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Shareability:<\/span><\/strong><span data-preserver-spaces=\"true\"> Visuals, hashtags and challenges spread fast<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Trust us, you&#8217;ll see the difference it makes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 63.9% of the global population uses social media? Whether it&#8217;s Facebook, YouTube, Instagram, LinkedIn or another social media platform, this is a marketing channel nonprofits would be remiss to forget when it comes to fundraising. Social media fundraising for nonprofits presents a huge opportunity to boost awareness, reach a wider audience&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/social-media-fundraising-6-tips-to-make-it-work-for-you\" aria-label=\"Continue reading How to Boost Donations with Social Media Fundraising: Ideas, Examples and Best Practices\">Read More<\/a><\/p>\n","protected":false},"author":33,"featured_media":11758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Boost Donations with Social Media Fundraising: Ideas, Examples and Best Practices<\/title>\n<meta name=\"description\" content=\"Turn likes into donations! 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