{"id":1692,"date":"2022-11-03T00:36:59","date_gmt":"2022-11-03T00:36:59","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1692"},"modified":"2025-05-12T05:29:40","modified_gmt":"2025-05-12T05:29:40","slug":"nonprofit-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/nonprofit-marketing-plan","title":{"rendered":"Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan"},"content":{"rendered":"

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a <\/span>well-thought-out nonprofit marketing plan<\/span><\/a> grow faster and make a bigger impact than those that don\u2019t.<\/span><\/p>\n

A holistic marketing strategy will help any size organization connect with prospects and strengthen current connections.<\/b><\/p>\n

Between investing in the right <\/span>marketing tools<\/span><\/a> and crafting your brand\u2019s voice, there\u2019s a lot that goes into making a name for yourself, though. Especially when you\u2019re up against established organizations, it can be difficult to generate brand awareness for a smaller organization that\u2019s just getting started.<\/span><\/p>\n

Whether you apply these steps to a single campaign or use them to inform your organization\u2019s marketing strategy for the entire year, you can be sure they\u2019ll help your team increase donations, grow membership numbers, deepen engagement and raise awareness.<\/span><\/p>\n

Be sure to download <\/span>our Nonprofit Marketing Plan Template<\/span><\/a> and fill it out as you go!<\/span><\/p>\n

Before diving straight into the steps you\u2019ll need to follow, let\u2019s explain exactly what a nonprofit marketing plan is.<\/span><\/p>\n

What Is A Nonprofit Marketing Plan?<\/span><\/h2>\n

A nonprofit marketing plan is a document that outlines the marketing activities needed to execute any type of campaign.<\/b> It includes a detailed description of the types of marketing collateral that will need to be created and the key messages you want to communicate with each piece.<\/span><\/p>\n

This document should be made available to everyone in the organization, so they can refer to the main goals of the campaign and align their activities to it.<\/span><\/p>\n

Most nonprofits begin outlining their marketing plans and assigning roles with their Board (if Board involvement is needed) at the beginning of the new fiscal year. However, they can also be developed on a project-by-project basis throughout the year.\u00a0<\/span><\/p>\n

1. Assess Your Past Nonprofit Marketing Efforts<\/span><\/h2>\n

As with any initiative you take on, it\u2019s always best to look back on your successes and shortcomings. That way, you\u2019re not starting from scratch and repeating those same mistakes. So, before developing your new marketing plan, take a look at past marketing efforts to determine what\u2019s worked (and not worked).<\/span><\/p>\n

Take some time to review your past marketing activities and campaigns, whether or not they were guided by a formal plan. <\/b>To do this, ask yourself questions like:\u00a0<\/span><\/p>\n