{"id":1667,"date":"2025-07-17T23:04:33","date_gmt":"2025-07-18T03:04:33","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1667"},"modified":"2025-07-18T20:21:01","modified_gmt":"2025-07-19T00:21:01","slug":"nonprofit-email-marketing","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/nonprofit-email-marketing","title":{"rendered":"The Complete Guide to Nonprofit Email Marketing"},"content":{"rendered":"<p><strong><span data-preserver-spaces=\"true\">How can you ensure that your nonprofit\u2019s emails are actually getting read?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">With over 4.5 billion email users worldwide (projected to reach 4.8 billion by 2027), inboxes are packed \u2013 and your message is just one of hundreds competing for attention. According to <\/span><em><a class=\"editor-rtfLink\" href=\"https:\/\/hbr.org\/2019\/01\/how-to-spend-way-less-time-on-email-every-day\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Harvard Business Review,<\/span><\/a><\/em><span data-preserver-spaces=\"true\"> professionals check their email 15 times a day on average. This means that your email is still a powerful way to engage supporters \u2013 but only if you can break through the noise.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you&#8217;ve clicked on this article, you&#8217;re looking for some guidance. Chances are you&#8217;ve tried things like witty subject lines, heartfelt stories and even emojis (perhaps lots of emojis). Yet, your emails have low open rates and even lower click-through rates.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">No time to read the whole blog? Here are a few key changes that you should consider:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Segmenting the audience into groups.<\/span><\/strong><span data-preserver-spaces=\"true\"> Monthly donors, event attendees and volunteers don&#8217;t always need the same email. For example, send event reminders only to attendees and impact updates only to donors. Consider testing different content assets for new versus long-time supporters. I bet you&#8217;ll see an immediate difference.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Personalizing beyond just the first name.<\/span><\/strong><span data-preserver-spaces=\"true\"> Once you&#8217;ve segmented your emails, include location-specific stories and personalized calls-to-action, like CTAs that reflect past donations. These email marketing strategies sound small, but they help boost clicks.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Running A\/B tests on subject lines. <\/span><\/strong><span data-preserver-spaces=\"true\">Some people will respond better to specific verbiage. For example, you could test \u201cYou made a difference last month\u201d versus \u201cSee the impact you created\u201d \u2013 you might find that the second version&#8217;s open rates boost by nearly 15%, even though the sentiment is the same.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Ready to dive deeper and become an email marketing master? <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whether you\u2019re <\/span><strong><span data-preserver-spaces=\"true\">just getting started <\/span><\/strong><span data-preserver-spaces=\"true\">or<\/span><strong><span data-preserver-spaces=\"true\"> refining an existing approach, <\/span><\/strong><span data-preserver-spaces=\"true\">this guide walks you through proven best practices, key email types and smart platform choices to help your nonprofit\u2019s emails stand out, get opened and drive results. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We&#8217;ll cover:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">13 Tips for Email Marketing Best Practices<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The 6 Types of Nonprofit Emails to Send<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How to Choose the Right Email Marketing Platform for Your Nonprofit<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Nonprofit Email Marketing Best Practices\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">From growing your nonprofit email list to optimizing calls to action, we&#8217;ve got the 13 most effective nonprofit email marketing practices to cover. These are real-world strategies designed to help nonprofits like you improve email open rates, increase engagement and ultimately drive more mission-aligned actions from supporters.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At the end of this guide, you&#8217;ll know how to get better results from your email outreach and how to create emails your supporters actually want in their inboxes.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 1: Actively Build Your Email List<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Let\u2019s start with your \u201csend\u201d list. You probably put a lot of time into crafting each email, so the last thing you want is to send it into the void (or just a handful of inboxes). That\u2019s why a strong email strategy starts with growing a healthy, <\/span><strong><span data-preserver-spaces=\"true\">permission-based<\/span><\/strong><span data-preserver-spaces=\"true\"> list (we&#8217;ll cover more on email laws later).<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Email growth tip: <\/span><\/strong><span data-preserver-spaces=\"true\">Promote your email sign-up <\/span><span data-preserver-spaces=\"true\">via<\/span><span data-preserver-spaces=\"true\"> your website, donation thank-you pages, social media and even printed materials like QR codes at events to reach new supporters &#8211; no matter how they engage with your cause.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Team role:<\/span><\/strong><span data-preserver-spaces=\"true\"> Assign a dedicated staff member or team \u2013 often the communications or development manager \u2013 to maintain the list, ensure compliance and coordinate growth efforts.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Takeaway: <\/span><\/strong><span data-preserver-spaces=\"true\">More isn\u2019t always better. But a well-targeted, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/learn.g2.com\/how-to-build-an-email-list\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">actively managed email list <\/span><\/a><span data-preserver-spaces=\"true\">is the backbone of nonprofit email success.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read more: <\/span><\/strong><em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-email-list\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Why Your Nonprofit Email List Isn\u2019t Working (and How to Fix It)<\/span><\/a><\/em><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 2: A\/B Test Frequently<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A\/B testing goes beyond just subject lines. You can test the types of content, visuals and CTAs in your emails. By testing every aspect of the emails you send, you can improve open and conversion rates, yielding an average <\/span><span data-preserver-spaces=\"true\">42:1 ROI<\/span><span data-preserver-spaces=\"true\">. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Monitor your supporters&#8217; behavior and use these results to refine your strategy; what works this year might not work next year. Don\u2019t be afraid to get creative and see what makes your audience smile (and open your emails).<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 3: Automate Smartly<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Nonprofits using email automation experience <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/market.us\/statistics\/digital-marketing\/email\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">70.5% higher open rates and 152% higher click-through rates<\/span><\/a><span data-preserver-spaces=\"true\">. Not only does automation yield a better ROI, but<\/span> <span data-preserver-spaces=\"true\">you&#8217;ll also save time and money. Working with smaller staff and tighter budgets means focusing staff time on building relationships with supporters, not sending emails.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Automate key sequences like: <\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Welcome emails<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Membership dues reminders<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Event promotion<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Anniversary reminders<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lapsed donor check-ins <\/span><\/li>\n<li><span data-preserver-spaces=\"true\">and more!<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">This will effortlessly keep your members engaged and your nonprofit at the forefront of their minds.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read more:<\/span><\/strong> <em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/marketing-automation-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Complete Guide to Marketing Automation for Nonprofits + Top Tools to Use<\/span><\/a><\/em><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 4: Clean Your List Regularly<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">While building your subscriber list is crucial, don\u2019t forget to remove inactive subscribers. Email bounces hurt deliverability. An engaged list protects your reputation and ensures better inbox placement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Did you know: <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.statista.com\/statistics\/1270488\/spam-emails-sent-daily-by-country\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">8 billion spam emails are sent in the US every day<\/span><\/a><span data-preserver-spaces=\"true\">. You don&#8217;t want unengaged individuals in your mailing list to mark you as one of them!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1 Tip 5: Design for Mobile First<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Over <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/email-marketing-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">53% of nonprofit emails are opened on mobile devices<\/span><\/a><span data-preserver-spaces=\"true\">, and non-optimized emails are 50% more likely to be deleted. Use responsive design, short paragraphs and finger-friendly CTAs for best results.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Many email tools provide a preview for desktop and mobile, be sure to check both before sending out your marketing communications.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1 Tip 6: Include One Clear Call to Action (CTA)<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">When sending an email, there&#8217;s typically something you want the reader to accomplish. Whether your goal is for them to register for an event, donate to your fundraiser or read the latest content you published &#8211; a CTA will be somewhere in your email. Here are the top tips for the highest conversion calls-to-action:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Emails with <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">personalized CTAs see 202% more conversions<\/span><\/a><\/li>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/vwo.com\/success-stories\/open-mile\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CTAs surrounded by more white space can increase conversion rates by 232%<\/span><\/a><\/li>\n<li><a class=\"editor-rtfLink\" href=\"https:\/\/vwo.com\/success-stories\/the-vineyard\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Button-based CTAs can improve click-through rates by 32.12%<\/span><\/a><span data-preserver-spaces=\"true\"> as opposed to text-based CTAs<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">An early CTA will perform better than later in the email &#8211; higher clicks are associated with the first paragraph<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Overall, one action per email makes it easier for readers to know what to do next, and act on it.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read more: <\/span><\/strong><em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/donation-button\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Donation Button Best Practices: Make It A Must-Click and Raise More Funds!<\/span><\/a><\/em><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 7: Keep Content Concise<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The best-performing nonprofit emails range between 50\u2013200 words, depending on the type. Respect your reader&#8217;s time with short, impactful messaging.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Every once in a while, it&#8217;s fine to share a lengthy story or impactful message, like your annual letter to subscribers and supporters. But for the average email or newsletter, brevity will be your friend.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 8: Know the Spam Laws That Apply to Your Audience<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Make sure you\u2019re following the law and in compliance with laws like:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">US: <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CAN-SPAM<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Canada: <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/ised-isde.canada.ca\/site\/canada-anti-spam-legislation\/en\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CASL<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">EU: <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">GDPR<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">UK: <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/ico.org.uk\/for-organisations\/direct-marketing-and-privacy-and-electronic-communications\/guide-to-pecr\/what-are-pecr\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">PECR<\/span><\/a><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">All email addresses must be permission-based \u2013 either <\/span><strong><span data-preserver-spaces=\"true\">implied <\/span><\/strong><span data-preserver-spaces=\"true\">(as a donor or member) or <\/span><strong><span data-preserver-spaces=\"true\">explicit <\/span><\/strong><span data-preserver-spaces=\"true\">(via a form or opt-in). Implied consent applies when there\u2019s an existing relationship, like a recent donation or volunteer work. Build and maintain your list ethically to avoid legal and reputational risks.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 9: Personalize Beyond the First Name<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If time allows, tailor messages based on donor history, preferences or location \u2013 not just first name \u2013 to boost relevance.<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/email-marketing-statistics-for-nonprofits\/#:~:text=63%25%20of%20nonprofits%20use%20personalization%20in%20their%20email%20marketing.%20%5BNonprofit%20Tech%20for%20Good%20Report%5D\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> 63% of nonprofits utilize personalization<\/span><\/a><span data-preserver-spaces=\"true\"> in their email marketing and personalized subject lines are <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/personalization\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">26% more likely to be opened<\/span><\/a><span data-preserver-spaces=\"true\">. It&#8217;s just one more tool you have in your repertoire to help your messaging stand out to your subscribers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Don\u2019t have time to personalize the email? That\u2019s okay \u2013 even a personalized<\/span><em><span data-preserver-spaces=\"true\"> subject line <\/span><\/em><span data-preserver-spaces=\"true\">can increase open rates by 26%, according to HubSpot.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 10: Segment Your Audience<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Like personalization in your messaging, having segmented email lists yields a significant increase in click-through rates and overall engagement. According to Campaign Monitor, segmented campaigns generate up to <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/guide-to-segmentation-for-the-evolving-marketer\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">760% more revenue,<\/span><\/a><span data-preserver-spaces=\"true\"> with higher open and click rates. Customize messaging for lapsed donors, volunteers, prospects or monthly givers.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 11: Send Automated Welcome Emails to New Members<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">According to <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/hbr.org\/2024\/02\/how-to-make-a-first-email-count\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Harvard Business Review<\/span><\/a><span data-preserver-spaces=\"true\">, welcome emails have 202% higher open rates than typical emails and set the tone for engagement. Set up an automated welcome series to onboard new subscribers and reinforce your mission. (Bonus: Everyone wants to feel welcomed, so when you\u2019re ready to dive deeper, consider these best practices for setting up <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/new-member-welcome-packet\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the ultimate new member welcome packet.)\u00a0<\/span><\/a><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 12: Send with a Consistent Cadence<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Set up a good schedule. Sending 1\u20132 emails per month keeps donors engaged without overwhelming them. Find \u2013 and then maintain \u2013 a steady rhythm tailored to your audience. If your subscribers are expecting a monthly email, don&#8217;t leave them hanging!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">\ud83d\udca1Tip 13: Track and Adapt Based on Metrics<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Here are typical nonprofit email averages:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Open rate: ~28.6%<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click-through rate: ~3.3%<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Donation conversion rate: ~0.2%<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Takeaway: <\/span><\/strong><span data-preserver-spaces=\"true\">Monitor your metrics, test continuously, and evolve your strategy \u2013 and don\u2019t forget A\/B testing!<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\ud83d\udca1 Bonus Tip: The 6 Core Cs of Nonprofit Email Marketing<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">If all else fails, following the 6 core Cs of email marketing will help your message make an impact. No matter your email, keep these in mind:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Concise<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; short and sweet messaging<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Clarity<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; easy-to-understand verbiage<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Call-to-Action<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; guide the reader to the next step<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Consistency<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; stick to the schedule you set <\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Credibility<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; maintain trust in your organization<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Compassion<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; keep your nonprofit&#8217;s mission at the forefront<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Compliance<\/span><\/strong><span data-preserver-spaces=\"true\"> &#8211; follow the laws of email messaging<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">6 Great Types of Nonprofit Emails You Can Send<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you\u2019ve optimized for deliverability and improved your email open rates, the next step is knowing what <\/span><em><span data-preserver-spaces=\"true\">type<\/span><\/em><span data-preserver-spaces=\"true\"> of emails to send \u2013 and why.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The most effective <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.salesforce.com\/nonprofit\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">nonprofit email campaigns<\/span><\/a><span data-preserver-spaces=\"true\"> align your content with your organization\u2019s goals: whether you\u2019re raising awareness, increasing donor engagement, driving advocacy or promoting fundraising campaigns.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Below are six essential types of nonprofit emails \u2013 used by successful organizations of all sizes across the U.S., Canada, the UK and beyond \u2013 that consistently deliver results. Each type serves a unique purpose in advancing your mission and fostering lasting relationships with supporters.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Nonprofit Email Content Ideas That Click\u00a0<\/span><\/h3>\n<h3><strong><span data-preserver-spaces=\"true\">#1: Newsletters: Update and Educate<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">There are many <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/learn.g2.com\/newsletter-examples\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">examples of amazing email newsletters.<\/span><\/a><span data-preserver-spaces=\"true\"> The key is to narrow down what you want to say and provide real value to your reader. Share your latest news, success stories, and resources to keep your audience informed and connected. Use <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-newsletter\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">simple, clean templates<\/span><\/a><span data-preserver-spaces=\"true\"> and make it easy to scan. <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.carnegiefoundation.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Carnegie Foundation for the Advancement of Teaching<\/span><\/a><span data-preserver-spaces=\"true\"> shares a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.carnegiefoundation.org\/news-stories\/carnegie-foundation-newsletter-archive\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">terrific newsletter archive,<\/span><\/a><span data-preserver-spaces=\"true\"> with a different theme each month. The writing is clear, educational, and speaks directly to the reader.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10408\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/Carnegie-email-newsletter.png\" alt=\"\" width=\"582\" height=\"591\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/Carnegie-email-newsletter.png 582w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/Carnegie-email-newsletter-295x300.png 295w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read more: <\/span><\/strong><em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/member-newsletter\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">How to Write a Newsletter Your Members Will Actually Want to Read + 16 Ideas to Use in Your Next <\/span><span data-preserver-spaces=\"true\">Email<\/span><\/a><\/em><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">#2: Appeals: Call to Donate<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">State <\/span><em><span data-preserver-spaces=\"true\">exactly<\/span><\/em><span data-preserver-spaces=\"true\"> how donations make a difference. This helps drive fundraising by connecting on an emotional level. For example, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.worldwildlife.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">WWF\u2019s<\/span><\/a><span data-preserver-spaces=\"true\"> newsletter has a simple, clean design and an emotional request.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10413\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/WWF-email-newsletter.png\" alt=\"\" width=\"536\" height=\"346\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/WWF-email-newsletter.png 536w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/WWF-email-newsletter-300x194.png 300w\" sizes=\"auto, (max-width: 536px) 100vw, 536px\" \/><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">#3: Advocacy: Call to Act<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Mobilize supporters with easy, meaningful actions like signing petitions, sharing campaigns, signing up for <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/free-nonprofit-webinars\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">nonprofit webinars,<\/span><\/a><span data-preserver-spaces=\"true\"> or <\/span><span data-preserver-spaces=\"true\">where to join<\/span><span data-preserver-spaces=\"true\"> local events. Provide options to engage based on their availability. This type of email amplifies your cause and creates <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/digital-health-canada-case-study\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">much <\/span><span data-preserver-spaces=\"true\">stronger<\/span><span data-preserver-spaces=\"true\"> community action.<\/span><\/a><span data-preserver-spaces=\"true\"> For example, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nonprofithr.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">NonprofitHR<\/span><\/a><span data-preserver-spaces=\"true\"> promotes an \u201c<\/span><span data-preserver-spaces=\"true\">on demand<\/span><span data-preserver-spaces=\"true\">\u201d webinar that readers can click to watch <\/span><span data-preserver-spaces=\"true\">anytime \u2013<\/span><span data-preserver-spaces=\"true\"> and still be involved.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10410\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/NonprofitHR-email-newsletter.png\" alt=\"\" width=\"879\" height=\"426\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/NonprofitHR-email-newsletter.png 879w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/NonprofitHR-email-newsletter-300x145.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/NonprofitHR-email-newsletter-768x372.png 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">#4: Thank You: Show Appreciation &amp; Impact<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Express your sincere gratitude. This type of email from <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.unicef.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">UNICEF<\/span><\/a><span data-preserver-spaces=\"true\"> is an example of an emotional, authentic thank-you. It is simple, yet it ensures their donors feel valued, keep giving, and spread the word.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10412\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/UNICEF-email-newsletter.png\" alt=\"\" width=\"768\" height=\"897\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/UNICEF-email-newsletter.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/UNICEF-email-newsletter-257x300.png 257w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read more:<\/span><\/strong><em> <a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/thank-you-letter-for-donations\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">How to Write The BEST Thank-You Letter for Donations (+ 3 Templates &amp; Samples!)<\/span><\/a><\/em><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">#5: Share a Success Story<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Tell personal stories about your nonprofit\u2019s work. Use interviews and authentic photos. Everyone loves a success story, so use your mission to inspire continued support. The animal rescue nonprofit <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/thearrowfund.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Arrow Fund<\/span><\/a><span data-preserver-spaces=\"true\"> proves that sometimes, you don\u2019t even need to write a lot to make an emotional impact.\u00a0<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10411\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/The-Arrow-Fund-email-newsletter.png\" alt=\"\" width=\"493\" height=\"446\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/The-Arrow-Fund-email-newsletter.png 493w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/The-Arrow-Fund-email-newsletter-300x271.png 300w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/h3>\n<h3><strong><span data-preserver-spaces=\"true\">#6: Honor a Significant Day<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Think about important dates or timely occasions, such as Volunteer Week, National Mental Health Awareness Month, or Earth Day, to connect your cause with broader movements. Sending an email tied to key dates that matter to your audience boosts relevance and shareability.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, the nonprofit <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fmsc.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Feed My Starving Children<\/span><\/a><span data-preserver-spaces=\"true\"> sent <\/span><span data-preserver-spaces=\"true\">this<\/span><span data-preserver-spaces=\"true\"> email two weeks before Giving Tuesday <\/span><span data-preserver-spaces=\"true\">promoting<\/span><span data-preserver-spaces=\"true\"> holiday-themed gifts from its <\/span><span data-preserver-spaces=\"true\">shop<\/span><span data-preserver-spaces=\"true\"> handmade by program beneficiaries.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10409\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/FMSC-email-newsletter.png\" alt=\"\" width=\"865\" height=\"449\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/FMSC-email-newsletter.png 865w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/FMSC-email-newsletter-300x156.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/FMSC-email-newsletter-768x399.png 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Choosing the Right Email Marketing Platform for Your Nonprofit<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In today\u2019s digital landscape, email remains one of the most effective tools for nonprofits to engage supporters, mobilize volunteers, and drive donations. Finding the right email marketing platform can significantly impact your ability to scale your mission. In fact, <\/span><strong><span data-preserver-spaces=\"true\">email marketing yields an average ROI of $42 for every $1 spent<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While there are many platforms available, each comes with its own strengths and limitations. <\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Mailchimp<\/span><\/a><\/strong><span data-preserver-spaces=\"true\"> \u2013 one of the earliest players in the space \u2013 may require add-ons for nonprofits needing integrated donor management or advanced automation. <\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.constantcontact.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Constant Contact<\/span><\/a><\/strong><span data-preserver-spaces=\"true\"> is another early player, with roots going back to 1995. While Constant Contact offers basic email tools and event features, it can feel limited for organizations with growing or complex needs. And while <\/span><strong><a class=\"editor-rtfLink\" href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">HubSpot<\/span><\/a><\/strong><span data-preserver-spaces=\"true\"> is known for being powerful, it\u2019s also complex and costly, which can be a barrier for smaller nonprofits or those with limited technical resources.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ultimately, your nonprofit needs a platform that doesn\u2019t make you juggle multiple systems. To save you time, look for solutions that streamline your email marketing and membership management in one place. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are our top 6 picks for the nonprofit industry:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">1. <a href=\"https:\/\/www.wildapricot.com\/who-we-serve\/nonprofits\">WildApricot: Email &amp; CRM Made Simple\u00a0<\/a><\/span><\/h3>\n<p>Yes, we have an email marketing platform!<\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/features\/contact-database-software\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">WildApricot<\/span><\/a><span data-preserver-spaces=\"true\"> lets you easily manage your members and communications all in one place. From storing member information to creating professional, branded email campaigns, WildApricot provides tools to:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Build emails from customizable, mobile-friendly templates<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Automate and schedule newsletters, event reminders, and e-blasts<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Segment contacts into lists such as members, donors, or event attendees<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">All of this helps you track member engagement and strengthen relationships without extra hassle.<\/span><\/p>\n<p>When you integrate our email and contact database software with your membership management software, you will have tons of information on your subscribers\u2060\u2014including membership status, event registrations, and donations made.<\/p>\n<p>WildApricot provides several professionally designed and mobile-friendly email templates, insights, automated email series, and even a mobile app so you can manage contacts on the go.<\/p>\n<p>Our drag and drop interface also makes it quick and easy to send emails that look professional even for small organizations.<\/p>\n<p>Here\u2019s what it looks like:<\/p>\n<p><img decoding=\"async\" style=\"vertical-align: middle;\" title=\"wildapricot Email editor\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/email-editor-short.gif?v=0\" alt=\"wildapricot Email editor\" data-displaymode=\"Original\" \/><\/p>\n<p><a href=\"http:\/\/register.wildapricot.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3576\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-1024x146.png\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-1024x146.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-300x43.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-768x110.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2.png 1400w\" alt=\"Start a free trial of WildApricot today. Click here\" width=\"640\" height=\"91\" \/><\/a><\/p>\n<h3><span data-preserver-spaces=\"true\">2. <a href=\"https:\/\/memberclicks.com\/\">MemberClicks: A CRM Built for Membership Growth<\/a><\/span><\/h3>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/memberclicks.com\/features\/email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">MemberClicks<\/span><\/a><span data-preserver-spaces=\"true\"> is a cloud-based CRM <\/span><span data-preserver-spaces=\"true\">tailored<\/span><span data-preserver-spaces=\"true\"> for membership organizations <\/span><span data-preserver-spaces=\"true\">like<\/span><span data-preserver-spaces=\"true\"> nonprofits and associations.<\/span><span data-preserver-spaces=\"true\"> It automates key tasks such as dues renewals and new member onboarding, while offering flexible email marketing features including:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Designing mobile-responsive emails<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Automating renewal and event-related emails<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tracking email interactions within member profiles<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">One happy MemberClicks user shared this testimonial:<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">\u201cWe now reach members in 120 countries \u2013 a 40% growth in membership! There are certain concerns with not being able to pay in U.S. Dollars, and MemberClicks gives us that ability to be flexible and work with our members.\u201d<\/span><\/em><\/p>\n<p><span data-preserver-spaces=\"true\">Both<\/span><strong><span data-preserver-spaces=\"true\"> WildApricot <\/span><\/strong><span data-preserver-spaces=\"true\">and <\/span><strong><span data-preserver-spaces=\"true\">MemberClicks<\/span><\/strong><span data-preserver-spaces=\"true\"> combine powerful email marketing with CRM and membership management capabilities. These platforms help nonprofits like yours build stronger relationships through targeted, automated campaigns and easy-to-use tools.\u00a0<\/span><\/p>\n<h3 style=\"margin-top: 16pt; margin-bottom: 4pt; line-height: 1.38; text-align: left;\">3. <a href=\"https:\/\/www.bonterratech.com\/\" target=\"_blank\" rel=\"noopener\">Bonterra<\/a><\/h3>\n<p>Bonterra is more than an email marketing platform \u2014 it\u2019s also a full-on CRM. Previously SalsaLabs, Bonterra is a robust one-stop-shop constituent engagement and management platform. Its email capabilities include mobile optimization, drag-and-drop editor, automated emails series, and A\/B testing.<\/p>\n<p>And remember when we said how important segmenting your audience is? Bonterra automatically adds contacts to new lists based on their behavior or activity.<\/p>\n<h3 style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt; text-align: left;\">4. <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a><\/h3>\n<p>You\u2019ve definitely heard of this one! Mailchimp has a standard plan for up to 6,000 email sends and 500 contacts for only $20\/month, which is great for small or just-starting-out organizations. MailChimp offers an easy drop-and-drag editor, insights, automation series, lead capture landing pages, and A\/B testing.<\/p>\n<p>What sets them apart is its capability to integrate with hundreds of other platforms and apps, like SalesForce, Canva, and Eventbrite. Audience segmentation is possible, but not as sophisticated or intuitive as other platforms. Our favorite paid feature is sending out emails at optimized times based on subscriber\u2019s data.<\/p>\n<h3 style=\"line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt; text-align: left;\">5. <a href=\"https:\/\/www.constantcontact.com\/email-marketing\/nonprofit\" target=\"_blank\" rel=\"noopener\">Constant Contact<\/a><\/h3>\n<p>Rivaling MailChimp as a leading email marketing service, Constant Contact provides user-friendly mobile-optimized templates, list segmentation, insights, and lead-capture landing pages.<\/p>\n<p>This service also allows you to build a mobile-responsive donation pages, and drag and drop donation action blocks into any email. Constant Contact has a free trial and nonprofit pricing.<\/p>\n<h3 style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt; text-align: left;\">6. <a href=\"https:\/\/www.campaignmonitor.com\/b\/\" target=\"_blank\" rel=\"noopener\">Campaign Monitor<\/a><\/h3>\n<p>In addition to the basic easy to design mobile optimized templates, list segmentation, and insights, Campaign Monitor also has an incredibly useful spam tester. Our favorite feature is the dynamic content capabilities, which allow you to change text and images based on the subscriber \u2013 talk about personalized messaging! While Campaign Monitor does not have a free plan, it\u2019s still an affordable email newsletter service for nonprofits since it has a pay per campaign plan and a basic plan at just $11\/month.<\/p>\n<p>There you have it: everything you need to get started and create a great email marketing strategy, or refine the one you\u2019re already using.<\/p>\n<h2><span data-preserver-spaces=\"true\">Wrap-Up:<\/span><span data-preserver-spaces=\"true\"> Connection Matters \ud83e\udef6<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Nonprofit email marketing in 2025 isn\u2019t just about hitting \u201csend\u201d anymore \u2013 in today\u2019s crowded digital world, it\u2019s about connecting authentically with your community.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This guide has helped you learn <\/span><span data-preserver-spaces=\"true\">smart<\/span><span data-preserver-spaces=\"true\">, modern strategies to grow engagement. With a solid list, clear messaging, and a thoughtful cadence, your emails will cut through the clutter and inspire action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ready to craft emails that really get opened, clicked, and loved?<\/span><em><span data-preserver-spaces=\"true\"> Let\u2019s make it happen.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you ensure that your nonprofit\u2019s emails are actually getting read? With over 4.5 billion email users worldwide (projected to reach 4.8 billion by 2027), inboxes are packed \u2013 and your message is just one of hundreds competing for attention. According to Harvard Business Review, professionals check their email 15 times a day on&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-email-marketing\" aria-label=\"Continue reading The Complete Guide to Nonprofit Email Marketing\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":10414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Essential Guide to Nonprofit Email Marketing<\/title>\n<meta name=\"description\" content=\"Sending out emails people just won&#039;t open? We&#039;ll show you how to fix that with 13 key tips, share a few real life examples, and go over our top picks for nonprofit email marketing platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-email-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essential Guide to Nonprofit Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Sending out emails people just won&#039;t open? We&#039;ll show you how to fix that with 13 key tips, share a few real life examples, and go over our top picks for nonprofit email marketing platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-email-marketing\" \/>\n<meta property=\"og:site_name\" content=\"WildApricot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wildapricot\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T03:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-19T00:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/11\/Main-Blog-Thumbnails-2025-07-18T170558.094.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1562\" \/>\n\t<meta property=\"og:image:height\" content=\"1094\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WildApricot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wildapricot\" \/>\n<meta name=\"twitter:site\" content=\"@wildapricot\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WildApricot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing\"},\"author\":{\"name\":\"WildApricot\",\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/#\\\/schema\\\/person\\\/15c2d0fa5e2bf945bbb298047ad3d072\"},\"headline\":\"The Complete Guide to Nonprofit Email Marketing\",\"datePublished\":\"2025-07-18T03:04:33+00:00\",\"dateModified\":\"2025-07-19T00:21:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing\"},\"wordCount\":2948,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wildapricot.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Main-Blog-Thumbnails-2025-07-18T170558.094.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing\",\"url\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing\",\"name\":\"The Essential Guide to Nonprofit Email Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wildapricot.com\\\/blog\\\/nonprofit-email-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wildapricot.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Main-Blog-Thumbnails-2025-07-18T170558.094.png\",\"datePublished\":\"2025-07-18T03:04:33+00:00\",\"dateModified\":\"2025-07-19T00:21:01+00:00\",\"description\":\"Sending out emails people just won't open? 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