{"id":1510,"date":"2023-11-28T06:59:46","date_gmt":"2023-11-28T06:59:46","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1510"},"modified":"2025-05-12T05:29:36","modified_gmt":"2025-05-12T05:29:36","slug":"member-referral-program","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/member-referral-program","title":{"rendered":"How to Create a Member Referral Program that Actually Works"},"content":{"rendered":"<p><span data-contrast=\"none\">\u201cGive 25% off to a friend and get $20\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cTell your friends about GREATS and you both get 20%\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cInvite your friends, get up to $50 off, give a free trip!\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you saw one of these\u00a0<\/span><a href=\"https:\/\/referralrock.com\/blog\/customer-referral-program-ideas\/\"><span data-contrast=\"none\">email subject lines<\/span><\/a><span data-contrast=\"none\">\u00a0in your inbox, would it get your attention?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">They certainly piqued ours, especially since we\u2019ve had referral membership programs on the brain.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In fact, of all the ways\u00a0<\/span><a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2019\/08\/09\/ways-to-get-new-members\"><span data-contrast=\"none\">you can get new members<\/span><\/a><span data-contrast=\"none\">, a referral program is one of the top ways we\u2019ve seen nonprofits grow their membership.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">And\u00a0<\/span><a href=\"https:\/https:\/\/register.wildapricot.com\/.wildapricot.com\/membership-growth-report\"><span data-contrast=\"none\">our 2020\u00a0report on membership growth<\/span><\/a><span data-contrast=\"none\">\u00a0only confirms what we\u2019ve known for a while: the most effective way to get new members is by asking your current members to refer a friend. 75% of organizations we surveyed reported using this tactic and rated its effectiveness as 3.22 on a 5 point scale \u2014 the highest rating of all other tactics.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But catchy subject lines are only a small piece of the member referral program puzzle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you\u2019ve ever asked: \u201cHow do I put together a referral program?\u201d \u201cWhat does it take to get my members to recommend and refer friends?\u201d \u201cCan I implement a program easily and quickly?\u201d\u2026 you\u2019re in the right place.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Tools to Build Your Member Referral Program<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Before we dive into how to create a member referral program, we have some helpful resources you should check out! We have some great data from our survey of over 1,000 organizations regarding membership and revenue. We also put together a helpful member retention guide to build your retention strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/https:\/\/register.wildapricot.com\/.wildapricot.com\/membership-growth-report\"><span data-contrast=\"none\">Download the membership growth report now<\/span><\/a><span data-contrast=\"none\">\u00a0to learn:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">The seven membership recruitment tactics most organizations rely on<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">What kinds of challenges organizations are facing when it comes to membership growth and how they\u2019re overcoming them<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">How organization type, size, age and location affects membership growth<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/resources.wildapricot.com\/member-retention\"><span data-contrast=\"none\">Download member retention 101 now<\/span><\/a><span data-contrast=\"none\"> to learn:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">How to map out your member journey<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Engage members at every step<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"none\">Make renewal process a breeze<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong><span class=\"TextRun MacChromeBold SCXW43339905 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43339905 BCX0\">6 Steps to Create a Member Referral Program<\/span><\/span><span class=\"EOP SCXW43339905 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/h2>\n<p><span class=\"TextRun SCXW60981757 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60981757 BCX0\">Now on to creating a program! K<\/span><span class=\"NormalTextRun SCXW60981757 BCX0\">eep reading to learn <\/span><span class=\"NormalTextRun SCXW60981757 BCX0\">what<\/span><span class=\"NormalTextRun SCXW60981757 BCX0\"> you can start doing today<\/span><span class=\"NormalTextRun SCXW60981757 BCX0\">, plus<\/span><span class=\"NormalTextRun SCXW60981757 BCX0\"> best practices for a strong member referral program.<\/span><\/span><span class=\"EOP SCXW60981757 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>1. Make it Personal<\/h3>\n<p>If you\u2019re familiar with some of the foundations of marketing, you\u2019ve heard of the idea of a \u201cpersona\u201d or <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-definition-under-100-sr\" target=\"_blank\" rel=\"noopener\">a semi-fictional representation of your ideal customer<\/a>\u00a0based on market research and real data about your existing customers.<\/p>\n<p>In fact, you may already have built member personas, even unofficial ones, if you\u2019ve built your website with a particular viewer in mind, sent targeted emails to certain members, or chosen a social media platform because you know that your ideal members use it.<\/p>\n<p>Here\u2019s an example of a persona to give you an even better idea:<\/p>\n<p><img decoding=\"async\" title=\"Brafton\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/brafton.png?v=0\" alt=\"Brafton\" \/><em>Source:\u00a0<\/em><a href=\"https:\/\/www.brafton.com\/blog\/strategy\/persona-examples-from-around-the-web-and-why-they-work\/\" target=\"_blank\" rel=\"noopener\"><em>Brafton<\/em><\/a><\/p>\n<p><span class=\"TextRun SCXW667507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW667507 BCX0\">Of course, you <\/span><span class=\"NormalTextRun SCXW667507 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW667507 BCX0\"> have to go this in-depth \u2014 <\/span><span class=\"NormalTextRun SCXW667507 BCX0\">many organizations <\/span><span class=\"NormalTextRun SCXW667507 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW667507 BCX0\">! S<\/span><span class=\"NormalTextRun SCXW667507 BCX0\">imply including demographic information, high-level personality traits, and motivators based on your current members is fine.<\/span><\/span><span class=\"EOP SCXW667507 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>And once you\u2019ve done that, you can identify which of your current member personas are \u201cideal\u201d based on what you\u2019re looking for in new members.<\/p>\n<p>For example, do you want them to donate? To volunteer? Do you want them to have a certain job title, or a certain income level? Do you want them highly connected to the community? What programs did you want them to take part in?<\/p>\n<p>Once you have chosen your ideal persona, you can start creating some winning email, social media, and referral efforts that will reach the right people at the right time in the right ways \u2014 and since you know that the persona you\u2019re reaching is someone who will really enjoy your programs, you don\u2019t have to feel uncomfortable about asking your members to refer their friends.<\/p>\n<h3>2. Keep It Simple<\/h3>\n<p>One of the best ways to ask for member referrals is by keeping it simple. Your message should be clear and concise, though it can still be light-hearted and fun depending on your brand and the persona you want to attract.<\/p>\n<p>You also want the process of referring a new member to be as easy as possible. While it pays to think outside of the box and come up with creative taglines and email subject lines, it\u2019s important that any rules or requirements you have for members to participate in and benefit from referral programs are mentioned directly and up-front (e.g. a member needs to stick around for at least two months for the person to get the reward).<\/p>\n<p>One way to do that is by <a href=\"https:\/\/sorapool.wildapricot.org\/membership\" target=\"_blank\" rel=\"noopener\">following SORA\u2019s lead<\/a> in listing out the referral program requirements in an easy-to-read bulleted list on your website:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4416\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2023-11-28-at-3.55.58-PM-1024x688.png\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2023-11-28-at-3.55.58-PM-1024x688.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2023-11-28-at-3.55.58-PM-300x202.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2023-11-28-at-3.55.58-PM-768x516.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2020\/11\/Screen-Shot-2023-11-28-at-3.55.58-PM.png 1184w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>However, the strategy of keeping things simple doesn\u2019t just apply to your members. You want to make referrals easy for you and your team to track, too.<\/p>\n<p>One of the best ways to record which members are referring their friends is to include a field on your <a href=\"https:\/\/www.wildapricot.com\/articles\/membership-application-form\">membership application forms<\/a>. That way you can easily reward members as soon as their referral joins \u2014 and the best part is, it\u2019s an easy item to implement today.<\/p>\n<p>You\u2019ll also want to make sure you have an easy place to record member referrals. Whether it\u2019s a spreadsheet or <a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2020\/04\/23\/membership-database-selection-guide\">a membership database<\/a>, make sure you have somewhere to store this information so you can give an extra little shout-out to those members who have brought the most new friends!<\/p>\n<h3>3. Pick Your Battles<\/h3>\n<p>Remember when you needed to ask your parents for something you really wanted growing up?<\/p>\n<p>Arguably, one of the best things you could do to persuade them to buy you that doll or that puppy would be to ask them when they\u2019re in the best mood possible.<\/p>\n<p>Well, the same strategy is true for asking for member referrals.<\/p>\n<p>The best time to ask for a referral is right after someone gives you a good review on your member satisfaction survey or when someone gives you positive feedback on a review site, over social media, etc. Basically, any time you know they have had a good interaction with your organization and are more willing to share the love is a good time to ask for a referral.<\/p>\n<p>And speaking of <a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2020\/03\/05\/member-satisfaction-survey\">member satisfaction surveys<\/a>,\u00a0they\u2019re some of the best ways to gauge how well your organization is serving its members and constituents, and one of the best indicators that your members are happy is their willingness to refer their friends. You can simply include a question in your survey that asks your members if they would be willing to refer someone they know and ask for a name and number directly in the survey.<\/p>\n<p>You can also choose your time based on seasonal initiatives. Holidays where people are feeling especially generous like Thanksgiving, Christmas, and <a href=\"https:\/\/www.wildapricot.com\/blogs\/newsblog\/2020\/10\/07\/giving-tuesday-email-examples\">Giving Tuesday<\/a> (if you\u2019re not asking for donations) are excellent times to send emails to members asking for referrals.<\/p>\n<h3>4. Make It Meaningful<\/h3>\n<p>It\u2019s hard not to love the classic referral rewards like cash or an Amazon or Starbucks gift certificate \u2014 and although it doesn\u2019t hurt to offer these tried-and-true incentives, we challenge you to think about what your members would really value from you.<\/p>\n<p><a href=\"https:\/\/antavo.com\/blog\/ultimate-loyalty-rewards-system\" target=\"_blank\" rel=\"noopener\">We\u2019ve seen success with rewards<\/a> like a free month of membership or swag items from associations \u2014 basically anything that has a direct tie to your organization. That way, when members see or use that item, they\u2019ll think of you!<\/p>\n<p>For a great example of a unique reward that matches the organization&#8217;s values, check out <a href=\"https:\/\/bapialtd.wildapricot.org\/Referralprogram\/\" target=\"_blank\" rel=\"noopener\">BAPIA<\/a>.<\/p>\n<p><img decoding=\"async\" title=\"BAPIA\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/bapia.png?v=0\" alt=\"BAPIA\" \/><\/p>\n<p>Plus, both the member who did the referring and their referred friend qualify to receive the first aid kit, so the new member is also off to a good start.<\/p>\n<h3>5. Don\u2019t Keep It a Secret<\/h3>\n<p>How can your members refer new friends if they don\u2019t know you want them to?<\/p>\n<p>Consider including a page on your website, write case studies of happy members who were referred on your blog, and share social posts and videos that highlight the referral program rewards.<\/p>\n<p>It\u2019s hard to promote a program that no one knows about. Emails are great, but don\u2019t forget about some of the biggest platforms you have to tell your story, gain support, and attract referrals. You can also plan a \u201creferral drive\u201d where your team shares more heavily than you usually do and you give more rewards.<\/p>\n<p>One more thing \u2014 make sure your internal folks know about the referral program, too. If you can create a culture where all of your board and team members are asking members to refer whenever they have positive interactions as well, you\u2019ll be more likely to see them trickle in even without a big push.<\/p>\n<h3>6. Stay on Track<\/h3>\n<p>It may seem obvious, but you want to make sure your program is actually working. With so many things to do and data to track, it\u2019s easy to lose track of the effectiveness of your referral program, but it\u2019s so vital to ensure you\u2019re attracting new members and attracting the right members for your organization\u2019s goals (and not wasting your precious time on what\u2019s not working!).<\/p>\n<p>These are just a few of the data points you should be looking at:<\/p>\n<ul>\n<li>Are you actually getting referrals? (The number one question!)<\/li>\n<li>Which channel (social media, email, text, word-of-mouth, etc.) are your referrals coming from?<\/li>\n<li>Do your rewards resonate with your members?<\/li>\n<li>Are your referred members sticking around?<\/li>\n<li>Do the members who are being referred match with the personas you originally created?<\/li>\n<\/ul>\n<p>After you\u2019ve started tracking this data successfully, you can start having some marketing fun by sending out targeted emails, A\/B testing messaging and communication channels to see which ones get more interaction, and planning for events that increase referral opportunities.<\/p>\n<h2><b><span data-contrast=\"none\">Best Practices for Member Marketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">When it comes to <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/membership-marketing\"><span data-contrast=\"none\">marketing to new members<\/span><\/a><span data-contrast=\"none\"> in your organization, you\u2019ll want to keep a couple of things in mind: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"12\" data-aria-level=\"1\"><span data-contrast=\"none\">Who are you marketing to?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\"><span data-contrast=\"none\">What goals are you trying to reach?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"14\" data-aria-level=\"1\"><span data-contrast=\"none\">What incentives are you offering?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\"><span data-contrast=\"none\">Keep your mission at the front of your messaging.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">The Who<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Marketing to your existing members will look different than marketing to brand-new members. But your membership referral program will be a huge incentive when marketing to both your existing members and new members. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">When sending out recruitment messaging make your referral program the core of your messaging to current members. Consider including program details in your monthly member newsletter to remain top of mind. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For brand new members your messaging needs to align with the persona of the potential member. If you\u2019re looking to recruit young professionals, be prominent on social media and send out emails rather than physical mail or flyers in the wild.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">The Goal<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Always keep your membership goals in mind when planning out your marketing campaigns. If you have really ambitious goals in mind, consider implementing a competition amongst your current members. This could be anything from who brings in the most referrals to who posts the most on social media about your organization. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Awareness about your organization is more important than you may think. The more people who know who are, the more likely you will be to gain more members.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">The Incentives<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">When it comes to incentives, your membership referral program will be one of the most obvious ways to reward your members for bringing in others. Here are a couple of ideas for incentives to bring to your members:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"none\">Merchandise<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"17\" data-aria-level=\"1\"><span data-contrast=\"none\">Gift cards<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"18\" data-aria-level=\"1\"><span data-contrast=\"none\">Discounts on membership<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"19\" data-aria-level=\"1\"><span data-contrast=\"none\">Trips to a fun place (amusement park, museum, beach, lake etc.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"20\" data-aria-level=\"1\"><span data-contrast=\"none\">Experiences (photography session, chef dinner, wine tasting etc.)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"none\">Your Mission<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">The most important thing to keep in mind when marketing membership is to keep your mission top of mind. When sending out marketing materials, whether it\u2019s a newsletter or social media post, discuss your organization\u2019s passion. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Speak to the heart of what you\u2019re trying to accomplish. Is it to raise money for a cause? To build connections? Do you improve communities through actions?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Share your mission through testimonials or impact stories. Always share what your organization has accomplished and use that to bring in new members who share your passion.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Start Your Referral Program!<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>As you can see, there are a lot of benefits to a strong referral program. When your organization can keep your members happy with meaningful rewards, gain new members that will benefit from your cause, and you can reach, even exceed, your goals for the year, everyone wins!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGive 25% off to a friend and get $20\u201d\u00a0 \u201cTell your friends about GREATS and you both get 20%\u201d\u00a0 \u201cInvite your friends, get up to $50 off, give a free trip!\u201d\u00a0 If you saw one of these\u00a0email subject lines\u00a0in your inbox, would it get your attention?\u00a0 They certainly piqued ours, especially since we\u2019ve had referral&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/member-referral-program\" aria-label=\"Continue reading How to Create a Member Referral Program that Actually Works\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":1511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Member Referral Program that Actually Works<\/title>\n<meta name=\"description\" content=\"The most effective way to get new members is by asking your current members to refer a friend. Here&#039;s how to take advantage of this by setting up a member referral program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wildapricot.com\/blog\/member-referral-program\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Member Referral Program that Actually Works\" \/>\n<meta property=\"og:description\" content=\"The most effective way to get new members is by asking your current members to refer a friend. 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