{"id":1345,"date":"2023-03-16T16:02:16","date_gmt":"2023-03-16T16:02:16","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1345"},"modified":"2025-05-12T05:29:39","modified_gmt":"2025-05-12T05:29:39","slug":"how-to-start-a-fundraiser","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/how-to-start-a-fundraiser","title":{"rendered":"How to Start a Fundraiser in 11 Simple Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Fundraising is one of the best sources of revenue for nonprofits. But it\u2019s not enough to simply set up a donation page on your website and wait for people to stumble upon it with their credit cards in hand. Driving donations requires strategy, marketing, relationship-building, data analysis and constant pivoting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, there\u2019s more than one way to successfully raise funds for your organization, so you can try out different strategies to find out what works best for you and your community. Whether you want to <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/online-fundraising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">raise funds virtually<\/span><\/a><span style=\"font-weight: 400;\"> or in-person, organize a <\/span><a href=\"https:\/\/www.abcfundraising.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product fundraiser<\/span><\/a><span style=\"font-weight: 400;\"> or a fundraising event, there are steps you can follow to maximize your success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to discover exactly <\/span><a href=\"https:\/\/www.whillconsulting.com\/blog-posts\/five-ways-a-fundraising-development-plan-leads-to-fundraising-success\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how to plan<\/span><\/a><span style=\"font-weight: 400;\">, promote and execute your next fundraiser to make sure it resonates with your audience and helps bring in the much-needed support for your organization.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 1: Set SMART Goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Starting a successful fundraiser requires a clear vision, a set of goals, and a deep understanding of why those goals are important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When setting your goals, be sure to follow the SMART model, and choose goals that are Specific, Measurable, Achievable, Relevant and Time-Based:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3525 size-full\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_SMART-Goal.jpg\" alt=\"These are the five components of a SMART goal. Set SMART goals to start your nonprofit fundraiser.\" width=\"760\" height=\"350\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_SMART-Goal.jpg 760w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_SMART-Goal-300x138.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Specific: <\/b><span style=\"font-weight: 400;\">Is the point of this fundraiser to cover expenses, pay off debt, maintain an existing program or start a new initiative?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurable:<\/b><span style=\"font-weight: 400;\"> Is your goal to raise a certain amount of money, or bring in new one-time or regular donors?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attainable: <\/b><span style=\"font-weight: 400;\">What can your organization achieve in a fundraiser, based on what it has achieved in the past? What are your donors\u2019 habits? What\u2019s the size of your community?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant: <\/b><span style=\"font-weight: 400;\">How do your fundraising goals line up with your organization\u2019s mission? What <\/span><i><span style=\"font-weight: 400;\">doesn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> happen if you can\u2019t reach your fundraising goal?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-Based: <\/b><span style=\"font-weight: 400;\">If you\u2019ve raised $5,000, and your goal is $10,000, that figure might feel a lot more successful two weeks into a one-month fundraiser than the day before the deadline!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Crafting a clear impact statement before your fundraiser begins can identify these goals and help you plan a successful fundraiser. It can also help you <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/donor-intent\"><span style=\"font-weight: 400;\">articulate <\/span><\/a><a href=\"https:\/\/www.wildapricot.com\/blog\/donor-intent\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clear goals to your donors<\/span><\/a><span style=\"font-weight: 400;\">, which can go a long way toward reaching your fundraising targets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Step 2: Choose a Type of Fundraiser<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many different <\/span><a href=\"https:\/\/www.abcfundraising.com\/fundraising-ideas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">kinds of fundraisers<\/span><\/a><span style=\"font-weight: 400;\">. When choosing yours, consider your goals, budget, resources and target donors. More often than not, a great fundraising campaign incorporates a few of the options below:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3526 size-full\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_Fundraiser-Types.jpg\" alt=\"Here are 6 examples of fundraiser types that you might choose to raise money for your nonprofit.\" width=\"760\" height=\"350\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_Fundraiser-Types.jpg 760w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_Fundraiser-Types-300x138.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Direct mail<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Craft a compelling letter asking your existing donors for their support of a specific cause and mail it out along with a donation form and pre-addressed reply envelope. Be sure to customize the letter for different segments based on the frequency and amount of past gifts.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Online donation page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Craft an email (or a series of emails) to invite existing supporters to donate via your <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/donate-page\"><span style=\"font-weight: 400;\">online donation page<\/span><\/a><span style=\"font-weight: 400;\">. Use social media and\/or advertising to help gain the attention of new donors. Even better: set up Google Analytics so you can track which channels are actually driving donations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Text-to-give<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Invite people to <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/text-to-give\"><span style=\"font-weight: 400;\">make a gift by texting<\/span><\/a><span style=\"font-weight: 400;\"> a code word. This takes less than a minute and will allow them to add a donation to their phone bill or access an online donation page on their mobile device.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Peer-to-peer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Encourage your existing supporters to raise funds within their own networks. They can do this by <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/pledge-fundraising\"><span style=\"font-weight: 400;\">pledging<\/span><\/a><span style=\"font-weight: 400;\"> and participating in a walk or run, organizing their own mini fundraising event, starting a <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/how-to-create-a-fundraiser-on-facebook\"><span style=\"font-weight: 400;\">Facebook fundraiser<\/span><\/a><span style=\"font-weight: 400;\">, or even going door-to-door.\u00a0<\/span><\/p>\n<p><b><i>Read More: <\/i><\/b><a href=\"https:\/\/www.wildapricot.com\/blog\/peer-to-peer-fundraising\"><i><span style=\"font-weight: 400;\">Peer-to-Peer Fundraising: A Guide For Nonprofits<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Crowdfunding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use the power of <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/social-media-fundraising\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> or crowdfunding platforms to garner support from new donors. It\u2019s much easier to get 10,000 people to donate $2 than to get one person to donate $20,000.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Fundraising event<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From a neighborhood bake sale to an elaborate gala, fundraising events can be big or small, in-person, <\/span><a href=\"https:\/\/memberclicks.com\/blog\/guest-post-virtual-fundraising-ideas-for-nonprofits-that-work\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">virtual<\/span><\/a><span style=\"font-weight: 400;\"> or hybrid. You can raise funds by charging admission, selling goods or even organizing a <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/silent-auctions-simplified\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">silent auction<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 3: Create a Plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A detailed <\/span><a href=\"https:\/\/thefundraisingauthority.com\/fundraising-basics\/fundraising-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fundraising plan<\/span><\/a><span style=\"font-weight: 400;\"> will help you stay on track with your goals. Include things like:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Team members: <\/b><span style=\"font-weight: 400;\">Who is involved? What are their responsibilities?\u00a0<\/span><\/li>\n<li><b>Budget: <\/b><span style=\"font-weight: 400;\">How much money do you have to spend on your fundraiser?\u00a0<\/span><\/li>\n<li><b>Timeline: <\/b><span style=\"font-weight: 400;\">How long will your fundraiser run?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider the responsibilities of everyone involved in your fundraiser. You\u2019ll also want to think of every possible expense and create a detailed budget, especially for fundraisers that require venues or the purchase of products for a product fundraiser. Then, set a clear timeline to give your donors a sense of urgency and help you analyze your progress.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 4: Make Giving Easy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Setting strategic giving levels is a good way to show donors just how far their dollars go. Pairing incentives with each giving level helps supporters envision their impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An organization that feeds children through an after school program might attach the following incentives to their suggested giving levels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A gift of $25 feeds a student for a week.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A gift of $100 feeds a student for a month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A gift of $450 feeds a student for the semester.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A gift of $900 feeds a student for the entire school year (180 days).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure you also <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">optimize your donation pages<\/span><\/a><span style=\"font-weight: 400;\">. The best donation pages make donating a quick, easy, and secure process.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 5: Choose a Platform<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of the type of fundraiser you\u2019re planning, you\u2019ll definitely need to choose <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">software<\/span><\/a><span style=\"font-weight: 400;\"> that will accept online donations, process payments and manage donors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When planning your fundraiser, remember the A in SMART. Part of what makes your goals achievable is making it as easy as possible for donors to contribute. Make sure you also optimize your donation pages. The best donation pages make donating a quick, easy and secure process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re organizing an event, you may need a platform to register event attendees. <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Online fundraisers<\/span><\/a><span style=\"font-weight: 400;\"> might need extra support, especially if you\u2019re running an event with more tech needs. Even if your event is in-person, it\u2019s helpful to use a mobile device to accurately track attendance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more specific needs, you may need to look into platforms that enable peer-to-peer fundraising, crowdfunding, text-to-give donations, silent auctions, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When choosing these platforms, look for something that integrates seamlessly with your donor management software (DMS). This way, new donor info will update automatically\u2014and ta-da! Suddenly your accounting, reporting, stewardship and future fundraising campaigns will be SO MUCH easier.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 6: Create Your Promotional Materials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your fundraising campaign needs a clear and consistent message that\u2019ll motivate your audience to give! What\u2019s the story at the heart of your fundraiser? Highlight a person in need or a program you need to create. Show your community the stakes\u2014and the difference their funds will make!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promoting your campaign on a few different channels? (Hint: you should!) Make sure they all tell the same story. Seeing the same message in different places\u2014direct mail, email, social media, etc.\u2014helps make your campaign memorable and keeps it at the top of potential donors\u2019 minds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, be sure to customize the message for each channel. For example, a direct mail letter can be lengthy and more detailed, while social media posts should be short and casual in tone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can, invest in compelling imagery to go with your promotional materials. Create graphics, posters, shareable social media posts and any other collateral. If email or social media are the focus of your campaign, consider making a shareable <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/fundraising-videos\"><span style=\"font-weight: 400;\">fundraising video<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s one of the best ways to inspire people to action!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 7: Add a Personal Touch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital communications have exploded in the past few years. That\u2019s great news if you\u2019re setting up a fundraiser\u2014it\u2019s never been so easy for your donors to contribute. But a danger of digital communications is how easily an impersonal email can make donors feel like they don\u2019t matter to you.<\/span><\/p>\n<p><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Stewarding donors<\/span><\/a><span style=\"font-weight: 400;\"> can be as simple as using your donors\u2019 names in your communications and acknowledging their history with your organization. Finding these details can be easy with the help of the right fundraising software!<\/span><\/p>\n<p><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sending a thank-you letter<\/span><\/a><span style=\"font-weight: 400;\"> to your donors is another surefire way to add that personal touch. Just make sure you wait a while before asking for another donation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 8: Promote Your Fundraiser<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your fundraising campaign needs a clear and consistent message that\u2019ll motivate your audience to give. What\u2019s the story at the heart of your fundraiser? Highlight a person in need or a program you need to create. Show your community the stakes\u2014and the difference their funds will make!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.fundly.com\/crowdfunding-statistics\/\"><span style=\"font-weight: 400;\">Fundly\u2019s crowdfunding statistics<\/span><\/a><span style=\"font-weight: 400;\">, campaign leads who give their supporters an update at least every five days raise <\/span><b>three times more donations<\/b><span style=\"font-weight: 400;\"> than less communicative campaigns. That\u2019s because keeping your supporters in the loop encourages them to take action!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can, invest in compelling imagery to go with your promotional materials. Create graphics, posters and shareable social media posts. If emails or social media are the focus of your campaign, consider making a shareable <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/fundraising-videos\"><span style=\"font-weight: 400;\">fundraising video<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s one of the best ways to inspire people to action!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promote your campaign on a few different channels and make sure they all tell the same story. Seeing the same message in different places keeps your campaign at the top of potential donors\u2019 minds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to customize the message for each channel. For example, a direct mail letter can be lengthy and more detailed, while social media posts should be short and casual in tone. Use as many of these channels as you can to help spread the word:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3527 size-full\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_Fundraiser-Promotion.jpg\" alt=\"Here are six platforms you can use to promote your nonprofit fundraiser.\" width=\"760\" height=\"350\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_Fundraiser-Promotion.jpg 760w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/01\/ABC-Fundraising_Wild-Apricot_How-to-Start-a-Fundraiser-for-a-Nonprofit-in-8-Simple-Steps_Fundraiser-Promotion-300x138.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Social media<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remind followers to share your content within their networks. If you\u2019ve got the budget, consider paying for social media ads, too. Graphics can really make your socials stand out\u2014create a <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation thermometer<\/span><\/a><span style=\"font-weight: 400;\"> to show your progress toward your goal!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Send an email to <\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\"> in your community (not just past donors). Get the momentum going by asking them to forward it to everyone they know.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Place clear call-to-action (CTA) buttons on your website promoting your campaign and point visitors to information about your fundraiser.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Board<\/span><\/h3>\n<p><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Get your board involved<\/span><\/a><span style=\"font-weight: 400;\"> and ask them to help spread the word to their friends, family and colleagues. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Public Relations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Write up a press release and send it to the local media. If you can, consider paying for ad space in your city\u2019s newspaper. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Google Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use the <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Ad Grant<\/span><\/a><span style=\"font-weight: 400;\"> for nonprofits to have information about your fundraiser appear in Google\u2019s search results and on digital banners across various websites. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Partners<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reach out to corporate partners, local small businesses or even other nonprofit organizations with a similar mission to see if they\u2019d be willing to help promote your fundraiser to their communities. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Step 9: Don&#8217;t Forget Your New Donors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When a new donor makes a gift to your fundraiser, one of two things comes next:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They become a life-long member of your donor community, staying engaged and donating every subsequent year,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or, they never give another gift again.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Which one you experience depends entirely on donor stewardship, which begins the second that a new gift is made. Proper stewardship means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The donor is thanked immediately via an email or a phone call\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They receive a more formal thank you letter along with their tax receipt (if applicable)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They receive impeccable donor service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They receive frequent communications from you in the form of emails, newsletters, social media updates, holiday cards, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They receive invitations to stewardship events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They receive annual reports and other specialized reports that communicate the impact of their support<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Step 10: Reach a Younger Generation of Donors<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When setting up your fundraiser, think about the demographics of your audience. Use these strategies to appeal to younger supporters:\u00a0<\/span><\/p>\n<ul>\n<li><b>Assess your audience<\/b><span style=\"font-weight: 400;\">. Do you know who your younger donors are? If your fundraising software doesn\u2019t help you facilitate this identification, it may be time for an upgrade.<\/span><\/li>\n<li><b>Make donating easy and convenient.<\/b><span style=\"font-weight: 400;\"> Assess your options for <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online giving<\/span><\/a><span style=\"font-weight: 400;\"> and implement what you can.\u00a0<\/span><\/li>\n<li><b>Adapt your monthly giving options.<\/b><span style=\"font-weight: 400;\"> Gen Z has grown up in the world of subscriptions, and the \u201cset it and forget it\u201d mindset can work to your advantage. <\/span><a href=\"https:\/\/memberclicks.com\/blog\/5-tips-to-boost-your-associations-online-fundraising-efforts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Programs that automate monthly giving<\/span><\/a><span style=\"font-weight: 400;\"> can help keep the donations coming in.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Step 11: Evaluate Your Success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once your fundraiser is finished, evaluate your results based on your original goals and plans. Learning from your mistakes and accomplishments will make setting up your next fundraiser an even bigger success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answer questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did you meet your goals? If you fell short, how far off were you?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which efforts brought in the most new donors? What about the most donations?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there any efforts you should reconsider for next time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Were you able to stay within the budget? Why or why not?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did anything not go according to plan?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What went well that you should repeat next time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What didn\u2019t go well and should be improved for next time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How could you spend your resources more efficiently next time?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sharing these results with your donors is a prime opportunity to develop stronger relationships with them. Ask what they liked about the campaign, what could you do to motivate them to give more and any other suggestions they\u2019d like to share. Not only will they appreciate that you\u2019re asking for their opinion, but they can provide an outside perspective on how to fundraise and help you pinpoint opportunities for improvement.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bonus: Is It Time for a Professional Fundraiser?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your team is passionate about your organization and mission, but you don\u2019t have anyone on your staff who has marketing or event planning experience, you may want to consider hiring help. <\/span><a href=\"https:\/\/www.wildapricot.com\/blog\/professional-fundraising\"><span style=\"font-weight: 400;\">Professional fundraisers<\/span><\/a><span style=\"font-weight: 400;\"> work with nonprofits to come up with ideas, strategy and a promotional plan for your fundraising campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you choose to outsource it or do it in-house, best of luck with your fundraiser!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Related Resources<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wildapricot.com\/blog\/fundraising-ideas\"><span style=\"font-weight: 400;\">200+ Amazing Fundraising Ideas Any Organization Can Try Today<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wildapricot.com\/blog\/online-fundraising\"><span style=\"font-weight: 400;\">25 Online Fundraising Ideas Perfect for Any Cause (Social Distancing Approved!)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wildapricot.com\/blog\/nonprofit-revenue-streams\"><span style=\"font-weight: 400;\">The Complete Guide to Diversifying Your Nonprofit Revenue Streams<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Fundraising is one of the best sources of revenue for nonprofits. But it\u2019s not enough to simply set up a donation page on your website and wait for people to stumble upon it with their credit cards in hand. Driving donations requires strategy, marketing, relationship-building, data analysis and constant pivoting.\u00a0 Luckily, there\u2019s more than one&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/how-to-start-a-fundraiser\" aria-label=\"Continue reading How to Start a Fundraiser in 11 Simple Steps\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":1346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start a Fundraiser in 11 Simple Steps<\/title>\n<meta name=\"description\" content=\"Getting fundraising support for your nonprofit calls for planning, marketing and research. 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