{"id":1155,"date":"2024-07-18T08:30:52","date_gmt":"2024-07-18T08:30:52","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1155"},"modified":"2025-08-18T15:20:13","modified_gmt":"2025-08-18T19:20:13","slug":"event-attendance","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/event-attendance","title":{"rendered":"How to Increase Attendance at an Event: Strategies to Try Now!"},"content":{"rendered":"<p><strong><span data-preserver-spaces=\"true\">Poor event turnout is every event organizer\u2019s nightmare, but there are measures you can take to sleep well before your big day.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">When members of your organization know they can count on you to deliver an annual package of informative updates, influential guest speakers and entertainment, they\u2019re far more likely to attend your events and renew their memberships.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Putting on successful events will really benefit your organization. With stellar events, you will see higher retention rates, increased membership, happier and highly engaged members, increased revenue and a growing donor base.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this blog, we\u2019ll share tried-and-true strategies that have increased event attendance and solutions for common reasons for those low rates.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Why is My Event Attendance Low?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Assessing your current attendance rates at events will help you identify areas for improvement. Below, we\u2019ve listed the most common reasons for low event attendance, plus their solution.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Lack of Awareness<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Have you ever heard about an amazing event AFTER the event has already occurred? Unfortunately, this can be the case for many events with low attendance rates. This lack of awareness is due to poor marketing. It\u2019s essential to have a robust marketing campaign for event promotion to ensure potential attendees have all the information they need about your event.<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Solution: Promote your event<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Utilize all marketing strategies when it comes to event promotion. Event information and registration should be shared in the following ways:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Your website<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Newsletters<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Email blasts<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social media \u2013 Instagram, LinkedIn, Facebook, Twitter, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Direct mail<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Word of mouth marketing<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">High costs<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">In today\u2019s world, everyone has a tighter budget, so picking and choosing what events to attend can be difficult. Setting your ticket prices too high can be a huge barrier to many. Evaluate the cost of executing your event, the benefits your event offers and where you could make cuts to allow more attendees to come.<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Solution: Provide payment flexibility<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">If you\u2019re out-pricing too many potential attendees, offer payment flexibility. Perhaps you offer \u201cbuy now, pay later\u201d as a payment option. This allows individuals to pay in instalments, making the cost less of a burden.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Another solution is to offer ticket levels such as standard, premium, and VIP. At a higher ticket cost, attendees may have access to free merchandise, beverages <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> exclusive parts of your event, whereas a standard ticket will only provide the basics.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Audience doesn\u2019t resonate with the content <\/span><span data-preserver-spaces=\"true\">and<\/span> <span data-preserver-spaces=\"true\">speakers<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Providing value to your event participants is key. If attendees don\u2019t resonate with the content your event provides or the speakers you\u2019ve hired, they won\u2019t attend. No one wants to have buyer\u2019s remorse from an event they were originally excited about.<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Solution: Survey your target audience<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Sending surveys to potential event attendees <\/span><strong><span data-preserver-spaces=\"true\">before<\/span><\/strong><span data-preserver-spaces=\"true\"> you start planning will ensure you\u2019re providing compelling event content and captivating speakers. Listen to individuals about the type of event experience they\u2019d like to have and what is valuable to them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These surveys should also be sent out after your most recent events to gain insights into how well the event was executed and whether the content was valuable.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Location, location, location<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If your event venue is difficult to reach or outside your event audience\u2019s location, you may need to consider different options. For example, if your attendance records show that the demographics of your event attendees are located in Washington D.C., but you pick a venue in Baltimore, you\u2019ll likely see low event attendance.\u00a0<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Solution: Make events easily accessible<\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Make sure the location you pick aligns with the majority of your attendee\u2019s demographics. If the potential attendees are all over the map, select a venue in the middle for the best chance of a high attendance rate. It\u2019s also important to pick a venue with parking options and within close proximity to public transportation so attendees have an optimal experience.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">How to Increase Event Attendance<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We\u2019ve <\/span><span data-preserver-spaces=\"true\">given<\/span><span data-preserver-spaces=\"true\"> some solutions to the most common causes of low event attendance<\/span><span data-preserver-spaces=\"true\"> \u2013 <\/span><span data-preserver-spaces=\"true\">now it\u2019s time for tips and best practices to ensure your event attendance is higher than ever!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Leverage Event Technology<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Event technology can help you boost attendance at your events and encourage your members to return year after year.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, you can <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/membership-management-software\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">use membership software<\/span><\/a><span data-preserver-spaces=\"true\"> to attract and retain your members. By offering members-only content, you can include exclusive event information, such as notices, forums and networking opportunities.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">During your event, you can engage your members with fun image technology, such as photo booths, selfie mirrors and augmented reality experiences. Want to show off your organization\u2019s work? Use installations and projections to capture attendee attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A powerful tool that improves the attendee experience is <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/features\/mobile-app\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">a mobile app<\/span><\/a><span data-preserver-spaces=\"true\"> for events. This allows your attendees to:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Access important documents and logistics<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Review the event schedule and see speaker bios, session descriptions and locations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">See any event changes in real-time, like session location or times<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Instant check-ins by scanning their registration QR code\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Connect with other attendees and leverage networking<\/span><\/li>\n<\/ul>\n<p>Check out WildApricot&#8217;s mobile app for admins and members!<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3Q1pm7a1NDc?si=xv6Blp74BBS4yELh\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span data-preserver-spaces=\"true\">Utilize Historical Data<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">What were the results of your last event? How did it compare to events of the past? Do you consistently have high event registration with low attendance? Did your attendees stay the whole time or leave early? These are the questions you should ask yourself before planning your next event.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Getting data on past events will help future events perform the best and give attendees a positive experience. Pull this data before planning your upcoming event:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Conversion rates on event promotion<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many individuals registered for your event<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many individuals attended your event<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Attendance rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Attendee engagement rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Event ROI (return on investment)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Attendee satisfaction<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Segment Your Audience<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Segmenting your audience for your specific event is key to increasing attendance. You need to have a specific target audience for your event, and separating this group from your database of contacts will make your event marketing far more successful. Event promotion can be expensive, and you want to send it out to an ideal audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, you wouldn\u2019t send out multiple messages and invitations for a fundraiser focused on children\u2019s education to child-free individuals. Too many promotional emails to someone who isn\u2019t interested could result in unsubscribes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consider if your event has specific restrictions, like location. You\u2019ll only want to promote to those near your organization\u2019s location \u2013 you wouldn\u2019t want to share registration information with people outside your region.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Suppose you are holding more exclusive and smaller events, like a training or educational sessions. In that case, segmenting your audience will make sure your promotional efforts are seen by your ideal attendees.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This segmentation can be done through a variety of your contact demographics. These are some things to look at when making your email lists for event marketing purposes:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Age<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gender<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Location<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interest groups and hobbies<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Length of time as a member<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Offer Different Types of Sessions<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">People learn and have fun in different ways, so making your event as diverse as possible is essential to appeal to a wider variety of people. This will help increase association and membership event attendance. Some of the session types you can try include:<\/span><\/p>\n<ul>\n<li><em><span data-preserver-spaces=\"true\">Networking sessions<\/span><\/em><span data-preserver-spaces=\"true\">: Allow your members to build valuable relationships with others in their industry.<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Demos and training sessions<\/span><\/em><span data-preserver-spaces=\"true\">: Does your industry rely on new technologies or soft skills? Offer in-depth sessions on specific skills or tools to give your members a cutting edge in their work.<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Fun activities<\/span><\/em><span data-preserver-spaces=\"true\">: These can be informal educational activities, such as fireside chats, or you can organize something utterly different from the rest of your event, like a city tour, scavenger hunt <\/span><span data-preserver-spaces=\"true\">or<\/span><span data-preserver-spaces=\"true\"> evening entertainment.<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Job fairs<\/span><\/em><span data-preserver-spaces=\"true\">: Many members join associations to advance their careers, which means your event is the perfect place to provide information on job openings in the industry. Set up an online job board and a booth for job seekers.<\/span><\/li>\n<\/ul>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/whova.com\/blog\/session-attendance-management\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Managing a variety of sessions<\/span><\/a><span data-preserver-spaces=\"true\"> doesn\u2019t just delight your members during your event \u2014 it ensures a unique and valuable experience that will keep people coming back year after year. We\u2019d also suggest sending out <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/event-survey-questions\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">a post-event survey<\/span><\/a><span data-preserver-spaces=\"true\"> following your event so that you can measure which sessions and aspects of your event attendees found most valuable.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Promote Your Event Effectively<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Share your event details regularly across all your social media networks. Social media posts are a vital part of an effective event promotion strategy. If you\u2019re representing a professional association, you can also share your event through your personal LinkedIn account. Does your organization use Twitter? Create your own event hashtag to help gain traction and generate a social buzz.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Having your event on your organization\u2019s website is vital, but don\u2019t just add it to your event calendar. Create a page specifically for your event. Here, you can provide more information, such as photos, a real-time social activity feed, your agenda <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> a link to the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/event-registration-form\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">all-important registration page<\/span><\/a><span data-preserver-spaces=\"true\">. This makes it easier and, therefore, more likely that people will sign up.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Other marketing efforts for\u00a0your event promotion strategy include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Email marketing<\/span><em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">to your members and subscribers<\/span>\n<ul>\n<li><span data-preserver-spaces=\"true\">Send out promotional emails to your email list<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Include event and registration details in your regular newsletters<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\">Adding your event to <\/span><em><span data-preserver-spaces=\"true\">Google Event Listings <\/span><\/em><span data-preserver-spaces=\"true\">so it shows up in searches<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Creating a <\/span><em><span data-preserver-spaces=\"true\">Facebook event <\/span><\/em><span data-preserver-spaces=\"true\">that attendees can share<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Writing a <\/span><em><span data-preserver-spaces=\"true\">blog post <\/span><\/em><span data-preserver-spaces=\"true\">about your event<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Asking industry publications if they\u2019ll cover your event or accept a <\/span><em><span data-preserver-spaces=\"true\">guest post <\/span><\/em><span data-preserver-spaces=\"true\">discussing it<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Adding <\/span><em><span data-preserver-spaces=\"true\">social sharing buttons <\/span><\/em><span data-preserver-spaces=\"true\">to event pages so people can easily share it<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Get started on your event promotion as early as possible to build interest and attendance. Your members will need to plan for it, so don\u2019t just spring your event on them at the last minute and expect a great turnout.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Optimize the Registration and Check-In Process<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The attendee experience heavily influences an event\u2019s attendance rate. If registration is a hassle, it may impact their desire to attend. Especially if your event is a multi-day affair, you need to have a streamlined registration and check-in process. If check-in was a mess on day one, people may not want to come back the next day.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consider how registration and check-in were at previous events. A quick and easy process will have your attendees leaving rave reviews and likely coming back for your next event.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Event technology can help you with optimizing these processes. Using event management software will transform registration and check-in with features like:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Custom online registration forms<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Badge printing<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">QR code check-in<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">On-site registration<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mobile app check-in<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Offer Early-Bird Discounts<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Many struggle with finances, and offering incentives like an early-bird discount can increase attendance at your next event. These discounts will create a sense of urgency and a concern that the discounted tickets could run out. In turn, more individuals will buy tickets, giving you a larger pool of potential attendees and higher attendance numbers. An early-bird discount also gives your event organizers a good idea of how many people to expect, allowing for strategic plans around things like catering needs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Those who take part in the early bird discount appreciate the ability to save money, making their opinion of your event more positive. A good experience with an event increases the likelihood of them attending future events.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Choose Your Date, Time <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> Location Strategically<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">There is always a seasonality to most events. Many organizations start their event planning in January when their budgets are new, and everyone is fresh off the holiday season with friends and family. To ensure your event has the highest attendance you can, you\u2019ll want to avoid competing with other events that share your target audience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consider what types of events occur in your industry and when they typically occur. Strategically spacing out your event from other events that your potential audience would attend will increase the chances of having a high attendance. There won\u2019t be a competition for which event to attend, and it will be easier for your attendees to budget for tickets, transportation <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> hotels.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Location is critical when planning your event. To lock in high participation and attendance, choose a venue that your target audience can easily get to. An event where attendees don\u2019t have to travel a far distance or pay for hotels makes your event more appealing, giving you higher attendance rates.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Leverage Partnerships and Sponsorships<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Partnerships and sponsors will widen your reach when marketing your event. When getting partners and sponsors for your event, include requirements for event promotion in your contract. This can consist of sending out stand-alone emails, highlighting your event in their newsletters <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> sharing event registration on the sponsors\u2019 social media.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The larger audience you can reach with the help of partners and sponsors, the more people will register for your event. Plus, this boost in marketing efforts will raise awareness of your organization, potentially bringing in more members!<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Connect Your Speakers with Your Attendees<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Your speaker lineup is a huge draw to your event. It sets the tone and can significantly increase membership attendance. Choose speakers who are relevant to your industry or thought leaders and influencers who fit with the overall theme of your event. But why stop there?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To delight your target audience, you can go a step further \u2014 directly connect your attendees with your speakers. You can do that with initiatives such as:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Organizing separate <\/span><em><span data-preserver-spaces=\"true\">Q&amp;A sessions <\/span><\/em><span data-preserver-spaces=\"true\">with speakers<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Connecting speakers and attendees in an online community or group chat<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Allowing speakers to <\/span><em><span data-preserver-spaces=\"true\">run live polls <\/span><\/em><span data-preserver-spaces=\"true\">to get in-session ideas and feedback<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Giving your attendees access to your speakers can help them look forward to an exciting experience they can\u2019t get anywhere else, and have the chance to ask questions and share ideas. Your speakers also get more information from their audience, which allows them to tailor their talks to your members and create a more attractive event.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Read More: <\/span><\/strong><em><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/event-management-software-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Best Nonprofit Event Management Software<\/span><\/a><\/em><\/p>\n<h3><span data-preserver-spaces=\"true\">Discover the Value of Video<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Video is a great way to attract attendees to your event. Live streaming is far more immersive than simple slideshows or PowerPoint presentations, and you can even use it to expand the reach of your event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There\u2019s only so much capacity in any physical venue, so not everyone will be able to attend your event. While there\u2019s a ton of value to meeting people in the flesh, live streaming still allows you to connect with all your members online. This shows your dedication to giving people the necessary information, even if they can\u2019t physically attend your event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Live streaming can also make your event more shareable on social media before, after, and during the event. That\u2019s because videos can show:<\/span><\/p>\n<ul>\n<li><em><span data-preserver-spaces=\"true\">A sneak peek of the event space <\/span><\/em><span data-preserver-spaces=\"true\">before your event starts<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Interviews <\/span><\/em><span data-preserver-spaces=\"true\">with volunteers and the organizing team<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Announcements<\/span><\/em><span data-preserver-spaces=\"true\">, such as the reveal of a new speaker<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Q&amp;A sessions <\/span><\/em><span data-preserver-spaces=\"true\">where speakers answer members\u2019 questions<\/span><\/li>\n<li><em><span data-preserver-spaces=\"true\">Updates <\/span><\/em><span data-preserver-spaces=\"true\">on how your <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/how-to-plan-an-event\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">event planning<\/span><\/a><span data-preserver-spaces=\"true\"> is progressing<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Videos can increase your organization\u2019s event attendance for <\/span><span data-preserver-spaces=\"true\">both this event and future ones, and they<\/span><span data-preserver-spaces=\"true\"> will also show potential members what they\u2019re missing out on \u2014 especially if you share them on <\/span><span data-preserver-spaces=\"true\">Youtube<\/span><span data-preserver-spaces=\"true\"> or your website after the event.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">Read More:<\/span><\/em> <a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/blog\/event-planning-checklist\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">The Event Planning Checklist Used By Top Event Planners<\/span><\/a><\/p>\n<h3><span data-preserver-spaces=\"true\">Connect Attendees to One Another<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">One of the biggest factors in why someone chooses to attend an event is the fun social aspect. Meeting other like-minded individuals in your industry is incredibly valuable to attendees. Your event technology can provide an easy way to help your attendees make these connections.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Having an <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/mya2zevents.com\/solutions\/attendee-engagement-matchmaking\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">event portal <\/span><\/a><span data-preserver-spaces=\"true\">where attendees can network, browse exhibitors and content and start conversations is a great way to increase engagement. This tech empowers them to explore and connect prior to the event, allowing them to make the most of their time on-site.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Use Attendance Tracking and Analyze Attendee Data<\/span><\/h3>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/mya2zevents.com\/solutions\/attendee-tracking\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Attendance tracking<\/span><\/a><span data-preserver-spaces=\"true\"> is a vital part of your event tech stack and will make a huge difference in your event attendance. Tracking what sessions have high engagement and participation will tell you what kind of content resonates with your audience. This allows you to provide better opportunities for future events. This also gives you exact numbers on who comes to your event without manually updating a spreadsheet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Attendee data will give you massive insights into your events. You can effectively measure ROI, engagement, CE credits, participation <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> preferences. Analyzing this information will improve future events by tailoring the attendee experience and selecting the right partners and sponsors.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Keep Attendees on Their Toes<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">There are some aspects of an annual membership event that need to remain the same year after year, such as delivering valuable and relevant information to your attendees in a suitable venue. But that doesn\u2019t mean that you shouldn\u2019t shake things up from time to time.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, keeping attendees on their toes is a great way to get your members excited and increase event attendance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Try some of these ideas:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Announce a mystery speaker in the run up to your event<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Give out association swag at the door<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Raffle off a bonus training session or lunch with a speaker<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Enter all attendees into an exclusive competition<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Organize a surprise member activity<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Recognize long-time members with anniversary announcements<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Implement a new event theme<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Use the element of surprise to get people talking about your events, having fun <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> looking forward to the next edition.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Show Appreciation to Event Attendees<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It\u2019s important to say thank you to everyone that comes to your event. Send out an email to all event attendees thanking them for their participation. Plus, this is a great time to give your post-event survey to get feedback on their experience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Making attendees feel valued will be the cherry on top of a fun event. Event participants will want to come back next year and will rave to their friends about their experience, increasing the likelihood of attending future events.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Curious about how to write a thank you email for attending an event?<\/span><\/p>\n<h4><span data-preserver-spaces=\"true\">Here\u2019s a sample thank you for attending our event email<\/span><\/h4>\n<p><strong><span data-preserver-spaces=\"true\">Subject:<\/span><\/strong><span data-preserver-spaces=\"true\"> Thank you for attending!\u00a0<\/span><\/p>\n<p><em><span data-preserver-spaces=\"true\">Hi [first name],<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">Thank you for coming to [title of event] on [date]! We appreciate that you took the time to attend and support [organization name]. Hopefully, you had a fantastic time and made great memories!<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">We\u2019d love your feedback on how we did. This will help us continue to execute great events and provide you with the best experience. Please complete our survey here [link to survey] and include any questions or recommendations for our next event.<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">Again, thank you so much for being a part of [event title]. We can\u2019t wait to see you at our next [meeting\/fundraiser\/conference\/etc.]!<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">Best wishes,<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">[Your name]<\/span><\/em><\/p>\n<p><em><span data-preserver-spaces=\"true\">[Name of Organization]<\/span><\/em><\/p>\n<h2><span data-preserver-spaces=\"true\">Boost Event Attendance with WildApricot\u2019s Event Management Tools<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Your annual events are one of the best ways to reach out and connect with your members. Take advantage of this opportunity to get to know your people a little better and remind them why they want to be a part of your organization.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can do this easily with <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/features\/online-event-registration-software\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">event management software.<\/span><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Event management software allows you to easily build registration forms and pages, automate your promotion strategy, track and analyze attendee data <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> streamline your follow-up process.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/features\/online-event-registration-software\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">WildApricot<\/span><\/a><span data-preserver-spaces=\"true\">, we offer event management solutions using our all-in-one cloud software. Level up your next event and increase attendance with these features:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">A website builder with a built-in payment processor<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Online registration tools<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">A fully searchable contact database<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mobile event registration <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wildapricot.com\/features\/mobile-app\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">through the mobile app<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">An emailing system with professionally designed email and newsletter templates<\/span><\/li>\n<\/ul>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/register.wildapricot.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Try a 60-day free trial of WildApricot today!<\/span><\/a><\/p>\n<p><a href=\"https:\/\/register.wildapricot.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3576\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-1024x146.png\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-1024x146.png 1024w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-300x43.png 300w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2-768x110.png 768w, https:\/\/www.wildapricot.com\/wp-content\/uploads\/2023\/03\/V2-2.png 1400w\" alt=\"Start a free trial of WildApricot today. Click here\" width=\"640\" height=\"91\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poor event turnout is every event organizer\u2019s nightmare, but there are measures you can take to sleep well before your big day. When members of your organization know they can count on you to deliver an annual package of informative updates, influential guest speakers and entertainment, they\u2019re far more likely to attend your events and&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/event-attendance\" aria-label=\"Continue reading How to Increase Attendance at an Event: Strategies to Try Now!\">Read More<\/a><\/p>\n","protected":false},"author":33,"featured_media":5708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Attendance at an Event: Strategies to Try Now!<\/title>\n<meta name=\"description\" content=\"Want more event attendees? Who doesn&#039;t? Here are common reasons for low attendance and tactics you can use to boost it starting today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wildapricot.com\/blog\/event-attendance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Attendance at an Event: Strategies to Try Now!\" \/>\n<meta property=\"og:description\" content=\"Want more event attendees? Who doesn&#039;t? 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