{"id":1078,"date":"2020-12-17T05:22:36","date_gmt":"2020-12-17T05:22:36","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1078"},"modified":"2025-05-12T05:29:43","modified_gmt":"2025-05-12T05:29:43","slug":"diversity-workforce-coalition","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/diversity-workforce-coalition","title":{"rendered":"How the Diversity Workforce Coalition Grew Their Event Attendance by 526% in 2020"},"content":{"rendered":"<p>This year has been pivotal for many reasons \u2014 one of which is that the corporate world is finally realizing the impact and importance of diversity, equity, and inclusion (DEI) initiatives.<\/p>\n<p>However, many organizations are still learning the ins and outs of implementing DEI best practices, or aren\u2019t sure they\u2019re doing it right.<\/p>\n<p>That\u2019s where the <a href=\"https:\/\/www.diversityworkforce.org\/\" target=\"_blank\" rel=\"noopener\">Diversity Workforce Coalition<\/a> comes in.<\/p>\n<p>\u201cGiven the racial climate in our country right now, organizations are looking for D, E, and I resources and we are positioned to be that resource,\u201d said Tina Sharby, President of the DWC\u2019s board of directors and one of its founding members.<\/p>\n<p>The DWC is a membership organization of employers and other community members who aims to promote diversity, equity, and inclusion in the workplace through education, networking and training of its members and community partners in the New Hampshire region.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"vertical-align: middle;\" title=\"Diversity Workforce Coalition homepage\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/diversity-workforce-coalition-homepage.png?v=0&amp;MaxWidth=600&amp;MaxHeight=&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments\" alt=\"Diversity Workforce Coalition homepage\" data-method=\"ResizeFitToAreaArguments\" data-customsizemethodproperties=\"{'MaxWidth':'600','MaxHeight':'','ScaleUp':false,'Quality':'High'}\" data-displaymode=\"Custom\" \/><\/p>\n<p>\u201cI was the Diversity Chair on a local Society for Human Resource Management chapter, the Manchester Area HR Association, and struggled to find information about diversity, inclusion and equity local to me in New Hampshire,\u201d said Sharby.<\/p>\n<p>Her difficulty in finding relevant resources led her to help form the DWC in 2012 so that other organizations wouldn\u2019t face the same obstacles.<\/p>\n<p>Their commitment to helping other organizations learn more about DEI has allowed them to grow their number of event attendees from 150 in 2019 to 940 in 2020 \u2014 an increase of 526%.<\/p>\n<p>Want to know how they did it, and how your organization can follow in their footsteps?<\/p>\n<p>Read on!<\/p>\n<h2 style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\">Harnessing the Power of Virtual Events<\/h2>\n<p>As with many other membership organizations, the DWC pivoted to primarily offering online programs this year in order to continue providing value to members and non-members alike.<\/p>\n<p>\u201cWhen COVID emerged, we were able to pivot to providing on-line education programs free of charge to not only our members, but anyone who wanted to participate,\u201d said Sharby.<\/p>\n<p>They offer a variety of virtual events related to DEI that organizations of all types can participate in, <a href=\"https:\/\/www.diversityworkforce.org\/event-4065207\" target=\"_blank\" rel=\"noopener\">such as the one below<\/a>.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"vertical-align: middle;\" title=\"Eight Strategies for Creating a More Inclusive Volunteer Program\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/eight-strategies-for-creating-a-more-inclusive-volunteer-program.png?v=0&amp;MaxWidth=600&amp;MaxHeight=&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments\" alt=\"Eight Strategies for Creating a More Inclusive Volunteer Program\" data-method=\"ResizeFitToAreaArguments\" data-customsizemethodproperties=\"{'MaxWidth':'600','MaxHeight':'','ScaleUp':false,'Quality':'High'}\" data-displaymode=\"Custom\" \/><\/p>\n<p>Another way they\u2019ve expanded their reach with virtual events is by showcasing their expertise at other organizations\u2019 events.<\/p>\n<p>\u201cOur board members have been invited to participate in panel discussions for various businesses, <a href=\"https:\/\/register.gotowebinar.com\/register\/965543141855168526\" target=\"_blank\" rel=\"noopener\">most recently NH Business Review<\/a>, leading to higher visibility in the state and new members,\u201d said Sharby.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"vertical-align: middle;\" title=\"Building an Inclusive and Diverse Workspace\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/building-an-inclusive-and-diverse-workspace.png?v=0&amp;MaxWidth=600&amp;MaxHeight=&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments\" alt=\"Building an Inclusive and Diverse Workspace\" data-method=\"ResizeFitToAreaArguments\" data-customsizemethodproperties=\"{'MaxWidth':'600','MaxHeight':'','ScaleUp':false,'Quality':'High'}\" data-displaymode=\"Custom\" \/><\/p>\n<p><strong>Takeaway: <\/strong>While offering virtual events that are valuable is important, it\u2019s just the first step in gaining more members. Partnering with other local organizations or businesses is a great way to get more visibility for your organization too!<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\">How WildApricot Has Helped the DWC Grow<\/h2>\n<p>Of course, it\u2019s not enough to simply offer great content: you also have to promote it to your prospective audience.<\/p>\n<p>To get more attendees, the Diversity Workforce Coalition focuses on three main promotional tactics: using <a href=\"https:\/\/www.diversityworkforce.org\/\" target=\"_blank\" rel=\"noopener\">their WildApricot website<\/a>, email blasts (<a href=\"https:\/\/www.wildapricot.com\/contact-database-software\" target=\"_blank\" rel=\"noopener\">also sent via WildApricot<\/a>), and press releases.<\/p>\n<p>It\u2019s easy to find their events page from their top navigation, so that new visitors and long-time members alike can access everything they have upcoming as well as learn more about past events and watch replays.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"vertical-align: middle;\" title=\"dwc events page\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/dwc-events-page.png?v=0&amp;MaxWidth=600&amp;MaxHeight=&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments\" alt=\"dwc events page\" data-method=\"ResizeFitToAreaArguments\" data-customsizemethodproperties=\"{'MaxWidth':'600','MaxHeight':'','ScaleUp':false,'Quality':'High'}\" data-displaymode=\"Custom\" \/><\/p>\n<p>Once they\u2019ve attended, it\u2019s also easy for potential members to sign up on their WildApricot site for a membership.<\/p>\n<p>\u201cWildApricot is easy to use, easy for individuals visiting our site to navigate and complete a membership application,\u201d said Sharby. \u201cIt is easy to track new members and attendees so we can reach out to invite attendees to become members.\u201d<\/p>\n<p><strong>Takeaway:<\/strong> Having a central home where members can find information about your organization, from the events you offer to all of your membership benefits, Is key to providing a good experience. Making it as easy as possible for new members to join will make it more likely that they\u2019ll do so!<\/p>\n<h2 style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\">Providing the Right Membership Incentives<\/h2>\n<p>Since the DWC\u2019s events are open to both members and non-members, their goal is to provide enough value upfront that non-members will decide to learn more about their organization.<\/p>\n<p>\u201cIf individuals have walked away from an event or program with new information, have made new contacts, and\/or see the value of membership, they will join,\u201d said Sharby.<\/p>\n<p>To increase their membership\u2019s value, the DWC offers several <a href=\"https:\/\/www.diversityworkforce.org\/Membership\/Benefits\" target=\"_blank\" rel=\"noopener\">membership benefits<\/a>. These include additional DEI training for members, networking opportunities, and additional company branding to show members\u2019 commitment to diversity.<\/p>\n<p>The most important opportunity in terms of branding is their annual award, announced every year at their annual conference.<\/p>\n<p>\u201cWe have one annual event that is a day-long event, and includes an award for businesses that promote diversity, inclusion and equity. This has been a very popular event for us,\u201d said Sharby.<\/p>\n<p>Offering an award for participating members is a great way to build interest in joining \u2014 especially since the award winner is also shared on the DWC homepage for the year, giving them additional visibility to the community.<\/p>\n<p><img decoding=\"async\" style=\"vertical-align: middle;\" title=\"eastern bank award winner\" src=\"https:\/\/www.wildapricot.com\/wp-content\/uploads\/2024\/03\/eastern-bank-award-winner.png?v=0\" alt=\"eastern bank award winner\" data-displaymode=\"Original\" \/><\/p>\n<p><strong>Takeaway:<\/strong> Provide a clear path for potential members to follow. If you\u2019re offering free events to entice them, make sure you\u2019re also giving concrete ways that they can benefit from becoming paying members as well.<\/p>\n<h2 style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">So, What\u2019s Next For the DWC?<\/h2>\n<p>Here\u2019s what Sharby hopes to achieve: \u201cWe want to be the trusted leader for organizations seeking to advance diversity, equity and inclusion in the workplace. Some of our goals include ensuring sustainability of our organization, increasing our membership base, developing more community partners, and continuing to offer high quality programs.\u201d<\/p>\n<p>If you\u2019re planning on auditing your own organization\u2019s DEI initiatives, here\u2019s what she recommends: \u201cI typically suggest that organizations first inventory their current diversity, and culture. Then determine where they want to be, the gap is where the work begins.\u201d<\/p>\n<p>And if you\u2019re a membership organization who\u2019s looking for a way to easily manage your event registrations and grow your membership,<a href=\"https:\/\/register.wildapricot.com\/\" target=\"_blank\" rel=\"noopener\"> check out WildApricot for free for 30 days.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year has been pivotal for many reasons \u2014 one of which is that the corporate world is finally realizing the impact and importance of diversity, equity, and inclusion (DEI) initiatives. However, many organizations are still learning the ins and outs of implementing DEI best practices, or aren\u2019t sure they\u2019re doing it right. That\u2019s where&#8230; <a class=\"read-more\" href=\"https:\/\/www.wildapricot.com\/blog\/diversity-workforce-coalition\" aria-label=\"Continue reading How the Diversity Workforce Coalition Grew Their Event Attendance by 526% in 2020\">Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":1079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8,32],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the Diversity Workforce Coalition Grew Their Event Attendance by 526% in 2020<\/title>\n<meta name=\"description\" content=\"Case Study: The Diversity Workforce Coalition has grown their number of event attendees from 150 in 2019 to 940 in 2020 \u2014 an increase of 526%. 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