{"id":1031,"date":"2023-09-05T12:00:46","date_gmt":"2023-09-05T12:00:46","guid":{"rendered":"https:\/\/wildapricot.wpengine.com\/?p=1031"},"modified":"2025-05-12T05:29:37","modified_gmt":"2025-05-12T05:29:37","slug":"corporate-sponsorship-nonprofits","status":"publish","type":"post","link":"https:\/\/www.wildapricot.com\/blog\/corporate-sponsorship-nonprofits","title":{"rendered":"Corporate Sponsorships 101: Everything You Need to Know"},"content":{"rendered":"

Individual giving makes up a large portion of funding for many nonprofits. While these donors are vital to your organization, many of these supporters may need to pause or shift their donations when difficult economic times hit. This is one reason corporate sponsorship for nonprofits is worth considering as part of your overall fundraising plan.<\/span><\/p>\n

Corporate sponsorship provides a reliable monetary or <\/span>in-kind contribution<\/span><\/a> to your nonprofit that helps diversify your income sources and prepare for the unexpected while building your mission\u2019s brand recognition.<\/span><\/p>\n

Getting corporate sponsorships<\/span><\/a> is crucial, especially for small nonprofits, but it can be difficult figuring out how to make connections and effective asks. So whether you\u2019re new to corporate sponsorship or looking for a refresher, we have you covered! In this post, we\u2019ll cover everything from what exactly a corporate sponsorship is, what the most frequently asked questions are about corporate sponsorships, who and how you ask for a corporate sponsorship, and what to do after you\u2019ve secured one.<\/span><\/p>\n

What Is a Corporate Sponsorship?<\/h2>\n

According to Double the Donation<\/span><\/a>, corporate sponsorship is a form of social responsibility in which companies donate time, money or in-kind resources to help nonprofits power their initiatives. Corporate sponsorships can come in many forms, but, in short, they\u2019re partnerships between a nonprofit and a for-profit business.<\/span><\/p>\n

For example, a for-profit might give a sizeable donation to your nonprofit\u2019s annual event in exchange for naming rights or inclusion of their logo on your event materials. In return, you\u2019re supporting that business\u2019s corporate social responsibility efforts, showing their customers how they give back within their community.<\/span><\/p>\n

Corporate sponsorship could also include in-kind donations. Perhaps you\u2019re looking to build a new facility for your programming, and a large lumber company provides you with the supplies to do so. In return, you might name the building after them, prominently feature them on a <\/span>donor recognition wal<\/span><\/a>l, or host quarterly volunteer events for their employees as part of their employee wellness program.<\/span><\/p>\n

Corporate Sponsorship FAQs<\/h2>\n

You might have some questions pop up as you begin exploring corporate partnerships, so we\u2019ve rounded up some of the most frequently asked ones below.<\/span><\/p>\n

1. What are the benefits of corporate sponsorships for nonprofits?<\/strong><\/h3>\n

With proper planning and execution, corporate sponsorships can be a win-win for both the nonprofit and sponsoring business. Some of these include:<\/span><\/p>\n